Recast youth
Chapter 2059 Advertising Bidding Meeting
Chapter 2059 Advertising Bidding Meeting
It's ten past two.
The advertising bidding meeting for "I Am a Singer" has officially begun.
As the boss of Maple Leaf Entertainment Media, Ye Feng did not go on stage to make a speech. Instead, he handed the auction podium to Lin Rui. After Lin Rui gave his opening speech and welcomed all the advertising bidding companies, the auction podium was handed over to a specially appointed person from the auction. The auctioneer invited back by the bank.
Hou Yao was sitting next to Ye Feng.
Not far away, Li Ping and Li Zhedong were sitting there. Li Ping came to Yanjing to further cooperate with Lanshan Entertainment Media in online new media, while Li Zhedong came to hold a placard to take pictures of "I" on behalf of "Maple Leaf Payment" Is the Singer" naming rights.
The reason for keeping Hou Yao by his side is also very simple. It is true that many variety shows in the previous life had a naming fee of 07 million or even more than [-] million. However, compared to this time in [-], the naming fee of [-] million The fee is still an astronomical figure.
So Hou Yao had to act as a trustee on behalf of Lanshan Weibo.
"Brother, this is not good. Isn't it a bit too obvious?"
If it were any other time, Hou Yao would definitely be willing to take the limelight, but at this moment he was a little restless. He glanced at the representatives of various companies in the bidding field, and lowered his voice and said to Ye Feng: "Everyone knows that Weibo and Lan The Shandong Group belongs to you. Now that I’m here to raise a price, am I clearly telling them that I’m here to act as a trustee? I can’t do such a thing..."
Looking at Ye Feng, Hou Yao even wanted to run away.
Ye Feng held Hou Yao down, not giving him a chance to escape, and said seriously: "How can you be a trustee? Weibo, are you a legal person?"
"You are the majority shareholder."
"It has nothing to do with whether I am a major shareholder or not. Jack Ma is still a minority shareholder. It still does not affect Alibaba as his company."
Ye Feng said to Hou Yao: "It is true that both Weibo and Lanshan are my companies, but you are operating independently. Let me tell you this, in fact, you can also compete with Li Zhedong, not in "I Am a Singer" The title sponsor must be given to "Maple Leaf Payment". If you want to name it, you can compete with it on price. Isn't it also a good thing to promote Weibo?"
"One hundred million, I won't do it."
Hou Yao said in a low voice that he felt it was a waste of money to sponsor a variety show with [-] million. The most important thing is that Weibo, Maple Leaf Entertainment Media, and Maple Leaf Financial Services, these three companies are all owned by Ye Feng, regardless of the title. No matter how much the name fee is, whoever takes the photo will always exchange it back and forth in Ye Feng's pocket, and the money will eventually end up in his hands.
Seeing Hou Yao's unwillingness to do it, Ye Feng also sighed and said teasingly: "Oh, I gave you a chance, but you're useless."
……
The advertising bidding process begins.
The first thing to be auctioned was the advertising portion between programs. Regarding the advertising share, Maple Leaf Entertainment and CCTV also signed a corresponding contract. Regarding this part of the advertising, Ye Feng was not very concerned.
Because what is being auctioned now is only the middle advertisements from the first two issues of "I Am a Singer".
As for the subsequent advertisements, Ye Feng plans to auction them off separately after the show becomes a hit, so the main focus of this advertising bidding meeting is the final naming rights.
as predicted.
The prices of the first two advertising auctions were not ideal. The single advertising cost was only auctioned for 10 or 20 yuan depending on the advertising time.
Of course, compared to other programs, this is already a very high number. At least when the radio and television leader in the corner heard the numbers, the smile on his face meant that he was very satisfied.
Ye Feng was not very satisfied.
However, the advertising unit price of only 10 or 20 yuan was considered normal by Ye Feng. First, the program has not been aired yet, so no one knows whether it will be popular or not.
Secondly, when it comes to variety shows, CCTV’s audience base is still much lower than that of Mango Channel. At present, Mango Channel’s ratings can be said to be the leader among local satellite TVs, whether it is "Happy Camp" or "Tian Tian Shang Shang". ", as well as Hong Tao's show "Strictly Come Dancing" before his resignation, all have very high ratings. Even CCTV, except for the news network time period, cannot be compared with Mango Channel. If "I Am a Singer" is broadcast on Mango Channel, There is no doubt that the unit price of advertising will definitely increase significantly. Sometimes one's own strength is one aspect, and the platform is another aspect, both of which are indispensable.soon.
The advertising bidding meeting has come to the final stage.
The heads of many companies also cheered up. The auctioneer stood on the edge of the podium, smiled and said to the public: "First of all, welcome all the bosses to take time out of your busy schedule to participate in the advertising bidding meeting of "I Am a Singer". I am here." Mr. Lin would like to express his gratitude to everyone."
The so-called Mr. Lin is also Lin Rui.
Lin Rui was standing in the background. When he heard this sentence, he smiled and looked at the representatives of various companies in the audience, and his heart was filled with excitement of success.
In fact, Lin Rui has indeed gained a certain degree of popularity in China through Maple Leaf Entertainment Media and the program "I Am a Singer". Of course, the more reason is because he is a classmate of Ye Maple University...
"Now is the bidding stage for the naming rights of "I Am a Singer". The starting price is 50, and the increase must not be less than [-]..."
After a brief introduction, the auctioneer banged the hammer.
The first person to quote was Hou Yao.
Hou Yao wanted to raise the sign early and end the task early, so after the auctioneer finished banging the hammer, he immediately raised the sign and said: "100 million."
However, as soon as Hou Yao finished holding up the sign, he immediately noticed that all the eyes of the entire Exceeding Standard venue were focused on him. Hou Yao knew it well and put down the sign as if he could not see it.
In fact, it was similar to what Hou Yao guessed.
After the heads of major companies found out that the person holding the sign was Hou Yao, they all cursed in their hearts. Who doesn't know that the boss behind Weibo is Ye Feng?Now Weibo is shouting about prices. Isn’t it a deliberate attempt to raise prices?
How despicable.
Hou Yao sat next to Ye Feng, his eyebrows lowered and his eyes lowered. He scolded everyone in his heart. Although he didn't know if they scolded him for being a scapegoat, he could just scold him back and not suffer any loss.
As for Ye Feng, God, because no matter whether the naming rights of "I Am a Singer" fall into the hands of Weibo or Maple Leaf Pay, they will not fall into the hands of other companies, so there is no way to talk about being a trustee this time.
"Okay, Lanshan Weibo 100 million, 100 million once..."
The auctioneer was very discerning and immediately noticed Hou Yaoju's sign, then looked around the audience: "Is there any other boss who wants to increase the price?"
"150."
Someone raised a sign.
This was the first time that another company besides his own had held up a placard. Ye Feng couldn't help but look over. It was the representative of Liby Group, and Liby Group was also a company that often advertised and sponsored variety shows to increase its popularity.
The auctioneer's palm pointed at the representative of Li Bai Company: "Li Bai Company 150 million, 150 million once."
"300."
Again there is a company quote.
This time it was Wanglaoji Company that made the offer.
Ye Feng also saw the company raising the placard this time. When he saw that the quote was from Wong Lo Kat Company, he couldn't help but be stunned for a moment, even a little surprised.
The reason for the shock was undoubtedly the dispute between Wong Lao Kat and the subsequent Toka Bao."
(End of this chapter)
It's ten past two.
The advertising bidding meeting for "I Am a Singer" has officially begun.
As the boss of Maple Leaf Entertainment Media, Ye Feng did not go on stage to make a speech. Instead, he handed the auction podium to Lin Rui. After Lin Rui gave his opening speech and welcomed all the advertising bidding companies, the auction podium was handed over to a specially appointed person from the auction. The auctioneer invited back by the bank.
Hou Yao was sitting next to Ye Feng.
Not far away, Li Ping and Li Zhedong were sitting there. Li Ping came to Yanjing to further cooperate with Lanshan Entertainment Media in online new media, while Li Zhedong came to hold a placard to take pictures of "I" on behalf of "Maple Leaf Payment" Is the Singer" naming rights.
The reason for keeping Hou Yao by his side is also very simple. It is true that many variety shows in the previous life had a naming fee of 07 million or even more than [-] million. However, compared to this time in [-], the naming fee of [-] million The fee is still an astronomical figure.
So Hou Yao had to act as a trustee on behalf of Lanshan Weibo.
"Brother, this is not good. Isn't it a bit too obvious?"
If it were any other time, Hou Yao would definitely be willing to take the limelight, but at this moment he was a little restless. He glanced at the representatives of various companies in the bidding field, and lowered his voice and said to Ye Feng: "Everyone knows that Weibo and Lan The Shandong Group belongs to you. Now that I’m here to raise a price, am I clearly telling them that I’m here to act as a trustee? I can’t do such a thing..."
Looking at Ye Feng, Hou Yao even wanted to run away.
Ye Feng held Hou Yao down, not giving him a chance to escape, and said seriously: "How can you be a trustee? Weibo, are you a legal person?"
"You are the majority shareholder."
"It has nothing to do with whether I am a major shareholder or not. Jack Ma is still a minority shareholder. It still does not affect Alibaba as his company."
Ye Feng said to Hou Yao: "It is true that both Weibo and Lanshan are my companies, but you are operating independently. Let me tell you this, in fact, you can also compete with Li Zhedong, not in "I Am a Singer" The title sponsor must be given to "Maple Leaf Payment". If you want to name it, you can compete with it on price. Isn't it also a good thing to promote Weibo?"
"One hundred million, I won't do it."
Hou Yao said in a low voice that he felt it was a waste of money to sponsor a variety show with [-] million. The most important thing is that Weibo, Maple Leaf Entertainment Media, and Maple Leaf Financial Services, these three companies are all owned by Ye Feng, regardless of the title. No matter how much the name fee is, whoever takes the photo will always exchange it back and forth in Ye Feng's pocket, and the money will eventually end up in his hands.
Seeing Hou Yao's unwillingness to do it, Ye Feng also sighed and said teasingly: "Oh, I gave you a chance, but you're useless."
……
The advertising bidding process begins.
The first thing to be auctioned was the advertising portion between programs. Regarding the advertising share, Maple Leaf Entertainment and CCTV also signed a corresponding contract. Regarding this part of the advertising, Ye Feng was not very concerned.
Because what is being auctioned now is only the middle advertisements from the first two issues of "I Am a Singer".
As for the subsequent advertisements, Ye Feng plans to auction them off separately after the show becomes a hit, so the main focus of this advertising bidding meeting is the final naming rights.
as predicted.
The prices of the first two advertising auctions were not ideal. The single advertising cost was only auctioned for 10 or 20 yuan depending on the advertising time.
Of course, compared to other programs, this is already a very high number. At least when the radio and television leader in the corner heard the numbers, the smile on his face meant that he was very satisfied.
Ye Feng was not very satisfied.
However, the advertising unit price of only 10 or 20 yuan was considered normal by Ye Feng. First, the program has not been aired yet, so no one knows whether it will be popular or not.
Secondly, when it comes to variety shows, CCTV’s audience base is still much lower than that of Mango Channel. At present, Mango Channel’s ratings can be said to be the leader among local satellite TVs, whether it is "Happy Camp" or "Tian Tian Shang Shang". ", as well as Hong Tao's show "Strictly Come Dancing" before his resignation, all have very high ratings. Even CCTV, except for the news network time period, cannot be compared with Mango Channel. If "I Am a Singer" is broadcast on Mango Channel, There is no doubt that the unit price of advertising will definitely increase significantly. Sometimes one's own strength is one aspect, and the platform is another aspect, both of which are indispensable.soon.
The advertising bidding meeting has come to the final stage.
The heads of many companies also cheered up. The auctioneer stood on the edge of the podium, smiled and said to the public: "First of all, welcome all the bosses to take time out of your busy schedule to participate in the advertising bidding meeting of "I Am a Singer". I am here." Mr. Lin would like to express his gratitude to everyone."
The so-called Mr. Lin is also Lin Rui.
Lin Rui was standing in the background. When he heard this sentence, he smiled and looked at the representatives of various companies in the audience, and his heart was filled with excitement of success.
In fact, Lin Rui has indeed gained a certain degree of popularity in China through Maple Leaf Entertainment Media and the program "I Am a Singer". Of course, the more reason is because he is a classmate of Ye Maple University...
"Now is the bidding stage for the naming rights of "I Am a Singer". The starting price is 50, and the increase must not be less than [-]..."
After a brief introduction, the auctioneer banged the hammer.
The first person to quote was Hou Yao.
Hou Yao wanted to raise the sign early and end the task early, so after the auctioneer finished banging the hammer, he immediately raised the sign and said: "100 million."
However, as soon as Hou Yao finished holding up the sign, he immediately noticed that all the eyes of the entire Exceeding Standard venue were focused on him. Hou Yao knew it well and put down the sign as if he could not see it.
In fact, it was similar to what Hou Yao guessed.
After the heads of major companies found out that the person holding the sign was Hou Yao, they all cursed in their hearts. Who doesn't know that the boss behind Weibo is Ye Feng?Now Weibo is shouting about prices. Isn’t it a deliberate attempt to raise prices?
How despicable.
Hou Yao sat next to Ye Feng, his eyebrows lowered and his eyes lowered. He scolded everyone in his heart. Although he didn't know if they scolded him for being a scapegoat, he could just scold him back and not suffer any loss.
As for Ye Feng, God, because no matter whether the naming rights of "I Am a Singer" fall into the hands of Weibo or Maple Leaf Pay, they will not fall into the hands of other companies, so there is no way to talk about being a trustee this time.
"Okay, Lanshan Weibo 100 million, 100 million once..."
The auctioneer was very discerning and immediately noticed Hou Yaoju's sign, then looked around the audience: "Is there any other boss who wants to increase the price?"
"150."
Someone raised a sign.
This was the first time that another company besides his own had held up a placard. Ye Feng couldn't help but look over. It was the representative of Liby Group, and Liby Group was also a company that often advertised and sponsored variety shows to increase its popularity.
The auctioneer's palm pointed at the representative of Li Bai Company: "Li Bai Company 150 million, 150 million once."
"300."
Again there is a company quote.
This time it was Wanglaoji Company that made the offer.
Ye Feng also saw the company raising the placard this time. When he saw that the quote was from Wong Lo Kat Company, he couldn't help but be stunned for a moment, even a little surprised.
The reason for the shock was undoubtedly the dispute between Wong Lao Kat and the subsequent Toka Bao."
(End of this chapter)
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