Recast youth

Chapter 2058 The Heat
As the show was about to air, everyone suddenly became busy.

press conference.

Negotiate cooperation with TV stations, radio stations, and KTVs, jointly publicize, name events, plan theme activities, and plan corresponding layouts for sponsors' marketing needs.

Program recording is also imminent.

Not only were Lin Rui, Hong Tao and others suddenly busy, but even Ye Feng was also busy, holding a management video conference with Wang Xin, Li Zhedong, and Li Ping.

video conference.

Ye Feng clearly pointed out that on November 11th, at the golden advertising bidding meeting held in Yanjing, Li Zhedong and Li Ping would appear at the auction, with a mandatory requirement: to win the naming rights of "I Am a Singer" and pay for their third-party The software "Maple Leaf Payment" is used for marketing.

Ye Feng pointed out that the bottom line for the naming fee is [-] million.

It can be said that a naming fee of [-] million is definitely a sky-high price for the current variety show market. According to the current market price, a program naming fee of more than [-] million is already a very high number, but for Ye Feng Otherwise, he has three purposes for doing this.

First: Raise the height of "I Am a Singer". For him, the high or low naming fee of the program is equivalent to changing the left and right, and the money ultimately goes into his pocket.

Second: The sky-high naming fee is often a very effective marketing. It can increase the popularity of "I Am a Singer" and "Maple Leaf Payment" in a short period of time through reports. News about the high-priced naming fee and " "I'm a Singer" and "Maple Leaf Payment" are linked together, which means that Ye Feng is successful.

Third: It can be used as a guide for the advertising auction of the second season of "I Am a Singer". The advertising naming fee for the first season was 2000 million. How dare you raise a sign to bid for [-] million?
After talking about the naming of "I Am a Singer" in the video conference, Ye Feng directed the conversation to Li Ping.

Li Ping is currently the president of Lanshan Video Division. Ye Feng explained to Li Ping his future direction for "Lanshan Video". As the largest video portal in China, Lanshan Video not only needs to maintain its current status and Advantages, we need to innovate and explore new business models and profit points.

Compared with the current status of Lanshan Video, Ye Feng specifically pointed out that the Internet is currently in an era of very fast pace, and you may fall behind if you are not careful. The former very typical company is YAHOO. There is no doubt that in this era, Seven years ago, YAHOO was a company that could stand up to the entire Internet on its own. However, seven years later, YAHOO has completely fallen behind. Therefore, both Lanshan Video and Lanshan Group must avoid following the path of YAHOO.

First of all: content is king. In addition to acquiring the copyrights of film and television dramas, Lanshan Video also has to output its own cultural content. The cooperation with Jingke Pictures is the most typical example, and the same is true now with the cooperation with "I Am a Singer". Go hand in hand with the CCTV comprehensive channel to increase the cultural content and user stickiness of Lanshan Video.

In addition, Lanshan Video can learn from others and make its own programs. You don’t have to be passive and wait to be accepted. Sometimes you have to take the initiative and try to make your own programs. The content can be movies, animations, or It is short video content. Over time, new media advertising revenue may not be as high as traditional media advertising revenue.

Having said this, Ye Feng paused for a moment, and then asked Li Ping to re-establish an independent video department in Lanshan Video Division.

This video department is targeted at teenagers.

It was later commonly known as Station B.

Yes, Lanshan Group currently has Lanshan Video, and user stickiness is also very high, but Station B is a different website. The content is mainly animation and IP-based self-media, and the users are basically young people...

In terms of website positioning, Ye Feng gave Li Ping a general direction.

cartoon.

IP master.

Comics.

and documentaries.

After discussion, Ye Feng decided on a name for the website, and did not go out of his way to abolish too many chapters. Ye Feng just followed the example and named the website Bilibili.As for the reason, Ye Feng also gave an explanation. It was inspired by the exclusive title given by the scientific railgun male protagonist to the female protagonist Misaka Mikoto in the comic "A Certain Scientific Railgun".

However, after naming, Ye Feng suddenly felt a strange atmosphere. When he looked up, he saw Wang Xin, Li Ping, and Li Zhedong in the video looking at him in surprise.

Wang Xin, Li Zhedong and others were indeed surprised. In their impression, although Ye Feng was young, he had always been a relatively mature and steady boss. They did not expect that the website would be named after a comic heroine, and in their mind In my eyes, animation is undoubtedly for children.

Ye Feng was not embarrassed, and gave an explanation with a straight face. Since it is a video website targeting young people, it must keep pace with the times. The website is named Bilibili. He has done background training, so he gave it The website was named like this.

Then, Ye Feng announced the adjournment of the meeting and turned off the computer without any delay.

11 month 12 number.

The "I Am a Singer" program is scheduled to be officially broadcast on the CCTV Comprehensive Channel at 11:30 pm on Friday, November 8.

11 month 15 number.

Li Zhedong and Li Ping arrived in Yanjing in the morning. At two o'clock in the afternoon, the long-promoted "I Am a Singer" held an advertising bidding meeting in Yanjing.

Many companies came to participate in the advertising bidding.

Although these companies do not know that Lanshan Group is determined to win the naming rights of "I Am a Singer", they have also shown great interest in the program "I Am a Singer".

the reason is simple.

"I Am a Singer" has attracted a lot of attention on the Internet before it was broadcast. Whether it is Ye Feng, Hong Tao or Kong Jingke in the show, they are all very popular.

Originally, Hong Tao was not so popular, but when he interacted with Ye Feng and Kong Jingke, the popularity became very high.

In particular, the program "I Am a Singer" also means that Ye Feng has joined the entertainment industry. Before this, Jingke Pictures was already Ye Feng's small test, and it was very successful, creating many achievements in the Chinese film industry. record of.

People are like that.

When you are on top, they pay attention to you.

When you are in a trough, they also pay attention to you.

The former is to see how far you can go, whether you can really achieve whatever you do, and whether you can continue to write myths even if you cross circles.

They regard you as their spiritual belief, support you in whatever you do, and believe that you will succeed.

The latter's intentions are not so kind. They want you to fall down and make a big fall, and then they will tell you that not all industries can be participated by a layman like you, and then they will talk eloquently. Write a manuscript about your overestimation.

Due to various reasons, "I Am a Singer" is very popular. Many very powerful companies also came to the advertising bidding meeting, hoping to win the naming rights of the first season of "I Am a Singer" in one fell swoop.

(End of this chapter)