Rebirth: Return to 1991 to be the richest man

Chapter 827: Wait until I finish speaking, and then you can express your opinions.
Hearing this, Jin Zhijiang suddenly realized.

"Mr. Chen, I know what you mean!" He nodded quickly, already having some ideas in his mind.

For example, refrigerator, air conditioner and color TV combination, such as refrigerator, rice cooker and water heater combination, etc.

"Hongsheng, what do you think? Tell me what you think of."

Chen Jianghai saw Yue Hongsheng's thoughtful look and knew that the latter must have some idea, so he raised his hand and asked by name.

In fact, he also hopes that other people can use their brains more and brainstorm ideas.

Instead of relying on him as the boss for everything.

Yue Hongsheng immediately reported some of his ideas to Chen Jianghai.

After listening, Chen Jianghai nodded and said, "Hongsheng's idea is good, but he hasn't grasped the key point yet."

Everyone in the conference room stopped talking now. They all pricked up their ears, waiting for Chen Jianghai's next words.

"As I said just now, you should think more divergently and not be too conservative or too rigid."

Chen Jianghai looked around and said with a smile.

Afterwards, Chen Jianghai mentioned some of his out-of-the-box ideas to everyone.

For example, use games to expand product visibility.

Take the game Crazy Birds for example. Why not draw the protagonist and supporting characters of this game on the outside of the refrigerator?

In this case, people who like this refrigerator may eventually buy this game and play it.

Players who like this game will definitely give priority to this refrigerator when buying a refrigerator.

After hearing what Chen Jianghai said, everyone in the conference room opened their mouths wide and were all stunned.

Only now do they know that advertising can still be promoted in this way.

Chen Jianghai's idea opened a new door for them.

How did Mr. Chen's head grow?

I always come up with such refreshing ideas.

After talking about the refrigerator, what Chen Jianghai wanted to say next was a policy that he would vigorously promote in the next step.

"Hongsheng, how is the distribution of directly-operated stores now?".

If you want to implement this policy, directly operated stores play an irreplaceable role.

Yue Hongsheng quickly replied: "Mr. Chen, all the larger cities in the north and south already have our directly-operated stores. Even the smallest towns in Xijiang Province also have our directly-operated stores."

Hearing this result, Chen Jianghai was very satisfied.

The amount of money Qiu Hai has spent on it in the past two years is not a small sum.

In fact, many people in Qiuhai don't understand why Mr. Chen spends so much money on this.

In their opinion, using this money to expand production is the best decision.

But since Chen Jianghai made a decision on this matter, they had no chance to refute.

Throughout Qiu Hai, the decision made by Chen Jianghai is the final decision. No one can change it and can only abide by it.

Chen Jianghai asked this question, and it seemed that what he said next would have something to do with the directly-operated store.

"The layout of the direct-operated stores is completed, so we have to start working on service." Chen Jianghai said word by word.

Only then did everyone realize that Chen Jianghai had just said that he wanted to improve Qiu Hai's service.

"Mr. Chen, in terms of our current after-sales service, there are few companies on the market that can compare with us." Yue Hongsheng reminded.

Speaking of this, everyone in the conference room looked proud.

When it comes to service attitude and service level, there is really no electrical appliance company in the domestic market that can compare with Qiuhai.

"No, it's not good enough." Chen Jianghai shook his head: "Our Qiuhai service must be the best. This is our goal."

Hearing what Chen Jianghai said, people in the conference room also understood that Mr. Chen had made up his mind.

It seems that this service quality will be Qiu Hai’s key work next.

What Chen Jianghai wants to implement is the star service system that Haier exclusively implemented in his previous life.

This is a set of high-standard and refined service management models, which includes three parts: pre-sales, in-sales and after-sales.

That's right, most companies only provide after-sales service. Qiuhai wants to incorporate the entire purchasing process into his service system.

In this way, Qiu Hai's overall service quality can be greatly improved.

Chen Jianghai clearly knows that with the development of science and technology and the progress of enterprises, the technical gap between the same industries will become smaller and smaller, and the final battle will be service quality.

At this time, the quality of the company's service will determine the final pattern of the company.

As long as your service level exceeds that of other peers, then this company will be more likely to be recognized by consumers in this industry.

In this way, sales will naturally increase.

If the technology and quality of a company's products are very good, but its services cannot keep up, it will eventually be eliminated by the market.

Because when the technology is not very different, consumers will make comparisons in other aspects.

Service is what consumers value most.

Consumers will not make such a choice if they give up high-quality and reliable services for a little technical content.

Regarding this star service system, it was actually first proposed by Haier.

The content is also very simple and crude. One of the points is that once there is a problem with the product, we will reply within four hours and repair it within 24 hours.

Among them, material fees, delivery fees and installation fees are waived, all of which are borne by Qiu Hai himself.

Upon hearing this, Yue Hongsheng and the others' expressions changed drastically.

This seems like such a loss!
"Mr. Chen, I think..."

Before Yue Hongsheng could finish speaking, he was interrupted by Chen Jianghai.

"You can express your opinions after I finish speaking." Chen Jianghai said calmly.

Hearing what Chen Jianghai said, everyone did not dare to say a word and waited quietly for Chen Jianghai to finish.

This set of star-rated services basically sums up a set of standard models.

The first is a result, perfect service.

The second is two concepts, taking away users’ troubles and leaving Qiu Hai’s sincerity behind.

The third is the three controls: service complaint rate, service dropout rate, and service dissatisfaction rate, all of which are less than one in [-].

Hearing this request, everyone present took a breath again.

To achieve this, Qiuhai must once again invest a lot of manpower, material and financial resources.

The fourth is four things: record customer problems without missing a thing; deal with problems reported by customers without missing a thing; review the results without missing a thing; reflect the results to the design, production and operation departments without missing a thing.

The reason why Chen Jianghai wants to lay out directly-operated stores is to implement today's system.

Nowadays, most cities have direct-operated stores, and the star service system can also be fully implemented.

Chen Jianghai believes that as long as this system is implemented, Qiuhai's competitiveness in the market will greatly increase.

Even when facing foreign-funded enterprises, Qiu Hai is still capable of fighting.

"Mr. Chen, the cost of doing this is really too high." Yue Hongsheng said in a deep voice.

Chen Jianghai said without hesitation: "It is indeed a big expense, but in my opinion, this is money we must spend, and we cannot save a penny."

(End of this chapter)