Rebirth: Return to 1991 to be the richest man

Chapter 2137 Why are you worried about this?
Chen Shuyao was full of doubts about Chen Jianghai's operation, so she couldn't help but ask: "How much do you plan to price this mineral water? How high-end will it be?"

In Chen Shuyao's view, no matter how good the water is, it is just a bottle of water in the final analysis.

The price of the mineral water they make now is actually not too low.

Especially the cost of mineral water is extremely low, which is simply a huge profit.

It can be said that the mineral water project is the easiest industry to make money that Chen Shuyao has ever been exposed to.

It was really hard for her to imagine what the new high-end brand mineral water could be sold for.

According to the normal price of one and a half dollars, it’s okay to double it, right?
That's three dollars too.

More expensive than a bottle of drink.

But what Chen Jianghai said next completely broke Chen Shuyao's understanding.

Chen Jianghai said calmly: "The price of a bottle of our water is ninety-eight yuan, and there are no discounts. In other words, even if you buy a hundred bottles, the price will still be ninety-eight yuan."

After hearing Chen Jianghai say the price, Chen Shuyao felt that she must have heard wrongly.

This price is really outrageous!
I say it's ninety-eight yuan just to sound nice. In fact, a bottle of water costs ten yuan.

You know, this price is absolutely sky-high for mineral water that is originally extremely low-cost.

This is a price that Chen Shuyao had never dreamed of.

Therefore, Chen Shuyao, who has always supported Chen Jianghai, couldn't help but question: "Jiang Hai, did you get the price wrong? This is ten yuan. Is this fairy water?"

"I dare say that if you really charge such a high price for your water, you won't be able to sell much except for the occasional person who buys it for a taste."

"Think about it, how many people can afford it? Even office workers in first-tier cities may find it expensive."

"Usually, one or two yuan for water is enough. Unless they are crazy, they will take advantage of others and spend ten yuan to buy a bottle of mineral water."

Chen Shuyao's concept is actually completely justified.

In this day and age, selling a bottle of water for ten yuan is just asking for death.

In fact, even in later generations, it was very rare for a bottle of [-] ml mineral water to sell for ten yuan in China.

The ones that sell well are unique.

It's just that what Chen Jianghai thinks and what they think are two completely different concepts.

In fact, it would be reasonable to apply this price to another category of goods.

Chen Jianghai explained to Chen Shuyao calmly: "This water is indeed expensive to most people."

"Let's put it this way, if I didn't produce this water and someone wanted to sell it to me for ten yuan, I would never pay attention."

As soon as these words came out, Chen Shuyao was immediately confused and had no idea what Chen Jianghai meant.

Is not this contradictory?

After a moment of silence, she said slightly confused: "Didn't you just set such a high price?"

Chen Jianghai smiled and replied: "It is indeed the price I set, and I have no intention of changing it. Because I am not targeting ordinary people with this water."

"You have to remember that the right or wrong of something is not absolute. It depends on the position and the target audience. Especially for those of us in the business community, we must find the correct positioning every time we launch a product."

“The audience for my mineral water is those nouveau riche with overwhelming vanity, as well as some petty bourgeoisie, or foreign users.”

"What they want is different from ordinary people. What ordinary people care about is the cost of living and the money in their pockets."

"This group of people care more about face, the so-called quality of life, and enjoyment of life."

After hearing this, Chen Shuyao finally understood what Chen Jianghai meant.But she was very doubtful, could this really make a profit?

Regarding Chen Jianghai, she naturally had nothing to hide, so she directly expressed her thoughts to Chen Jianghai.

"These people are a minority after all. Even if they all drink our water, the amount required will not be too much."

"The most important thing is that our reputation may be ruined because of this. After all, most consumers cannot accept such a price. On the contrary, it will create resistance, which is not conducive to the development of this brand."

Chen Shuyao is not a blind person, but has her own ideas.

Just because they have launched a new brand does not mean that everyone does not know that this mineral water is under their name.

To be precise, it is under Chen Jianghai's name.

There are no impervious walls in the world.

It can be said that many of Chen Jianghai's competitors are staring at him all the time, trying to catch his mistakes and then launch crazy attacks.

Once these people discover something negative about Chen Jianghai, they will immediately swarm him like sharks smelling blood and try their best to mess with him and embarrass him.

This is the hardest to guard against and the scariest.

After Chen Jianghai understood Chen Shuyao's worries, he couldn't help but laugh: "Shu Yao, you are overthinking!"

"We just sell good mineral water a little more expensive, and we're not doing anything sinister. Why are you worried about this?"

"As for whether it can be profitable, let me tell you the simplest example and you will understand."

Hearing this, Chen Shuyao immediately pricked up her ears curiously: "Then stop being so pretentious and talk to me."

At this moment, she had actually been convinced by Chen Jianghai.

Even though she still didn't quite understand Chen Jianghai's logic.

However, this man's thoughts have always been wild and unconstrained, and his thinking is often beyond the ability of ordinary people to follow.

She couldn't keep up anyway.

This once made her blame herself very much.

Why is there such a big gap between me and this man even though I have worked very hard?

But countless facts have proven that when Chen Jianghai puts forward an idea at first, it may not be understood by others, but soon he will use facts to prove that he is the most correct.

And all his wild ideas have achieved great success without exception.

Chen Shuyao believes that this time will be no exception.

Just listen to Chen Jianghai continue to say to her patiently: "You know the brand Chanel, is its price high?"

Chen Shuyao nodded gently: "Yes!

Chen Jianghai followed up and said: "Outsiders may be brainwashed by their propaganda and think that their things are worth that much."

"But you and I are both people who have been working hard in the business world. We should know very well that the cost of these things may not even be one percent or even one thousandth of their profits."

"The art, craftsmanship, and even the so-called historical heritage they advertise, do you think it is really worth that much money?"

"But over the years, have you seen them lose money? Or have you heard about their bad reputation?"

"No, none of these situations exist. On the contrary, they are said to be high-end products and good value for money. They feel that only the elite and rich are worthy of enjoying their services, so that many ordinary people will also compete for them once they have money. Buy."

"In my opinion, these are simply a joke. It is nothing more than satisfying the vanity of the nouveau riche."

(End of this chapter)