Rebirth: Return to 1991 to be the richest man

Chapter 2136 Everything Has Two Sides

This liquor became popular all over the country almost overnight and became a phenomenon-level trendy drink.

Moreover, this small-bottled liquor did not fly by like a shooting star. Instead, it became popular for a long time and made a lot of money.

Now, if the quality and taste can still be guaranteed, Chen Jianghai is certainly confident of achieving greater success and becoming a truly classic product.

After hanging up the phone with Jia Dewang, Chen Jianghai called Chen Shuyao directly.

He told her about his idea for fruit wine and asked her to be responsible for the specific operations.

After hearing this, Chen Shuyao suddenly became excited.

Because in a sense, she is also a young person.

Moreover, she is also a relatively emotional woman.

Therefore, she immediately praised Chen Jianghai's idea and said excitedly:

"Jiang Hai, how did you develop your brain? There are so many novel ideas that others may not be able to come up with even if they try their brains. But when it comes to you, you can say that you have them."

"I used to think that you were too cautious in doing things. You took one step at a time and took it three steps at a time. You were just as careful as a 50- or [-]-year-old man."

"But now it seems that you also have a young and restless heart. No wonder you have so many unconstrained and amazing ideas."

"Just talking about this advertising method makes me want to see the product immediately. I have to say, this kind of creativity is really interesting."

"I think just based on this idea, regardless of whether the wine tastes good or not, I will buy a bottle of each and put it at home."

"I dare say that this fruit wine will become an instant hit after it comes out, and it will soar rapidly. The total sales volume and profits may be higher than that of lamb wine."

"No, it should be said that the sales volume will be better than any other domestic wine in the next two to three years." Chen Shuyao said confidently.

Chen Jianghai had to admit that Chen Shuyao did have her unique business vision and a very sensitive business sense.

What Chen Shuyao said is basically the effect Chen Jianghai wants to achieve.

As long as this idea is used, in this era when information is not yet developed and all kinds of memes are not popular, it is bound to sweep the entire liquor market in a short period of time.

Even if it cannot be compared with high-end brands such as Feitian Moutai, Wuliangye or Xinghuacun Fenjiu, it is certainly competitive with those mid-range liquors.

This is not Chen Jianghai's imagination. His idea has indeed been put into practice and has achieved great success.

In the previous life, Jiang Xiaobai used this idea to create a glorious era of small bottle wine.

Chen Jianghai's idea can be said to stand on the shoulders of giants, and is better and more complete than it.

And in this era when the entertainment industry is still relatively scarce, it will be really damned if it can't be surpassed so far in advance.

Now let alone domestic, even abroad there is basically no such creativity.

Therefore, once Chen Jianghai comes up with this idea, it will definitely be a masterpiece.

This freshness will last for two to three years.

If other brands that respond quickly want to imitate, it will take some time to explore.

Therefore, within the past two or three years, as the first brand to take advantage of the market, this wine will definitely be the hottest selling period.

In addition, the price is very cheap, even one-twentieth of the price of pure liquor. Young people can afford it, so why not buy it to the max?

However, Chen Jianghai did not intend to operate these himself. He had other things to do.

So he said to Chen Shuyao simply: "I have already told you all the operations of the fruit wine. Just go and discuss it with Mr. Jia."

"I actually called you to ask you how the quality testing of the mineral water in Zhoujia Village went. Have the results come out?" Chen Shuyao never refused the tasks assigned to her by Chen Jianghai.

If she can help Chen Jianghai, she will spare no effort to do so.

Besides, Chen Jianghai had already told her all about the plan. Chen Shuyao only needed to operate it step by step. It was not very difficult.

Besides, these are things she is willing to do.

Not only because it can help Chen Jianghai, but also because Chen Shuyao finds it very interesting and will bring her a huge sense of accomplishment.

As for the issue of mineral water in Zhoujia Village, it has actually been taken care of here.

Originally, she wanted to find a time later to call and inform Chen Jianghai.

But now that Chen Jianghai took the initiative to ask, she quickly said: "The test data has come out. The quality of mineral water is very high. It is the top water resource. It is rich in various trace elements. If you drink it for a long time, it is very good for people. benefit."

"I have submitted the information to the relevant departments, and once the approval is received, we can officially start building the factory and putting it into production."

"After knowing that this is Qiuhai Group's business, the superiors are very supportive. If nothing else happens, I believe we will get the approval soon."

Although Chen Jianghai was full of confidence in the spring water in Zhoujiacun, he believed that it was definitely a natural mineral water of good quality.

But when the test results have not come out, he is only a subjective judgment after all, not an objective fact.

Now that the test results are out, he only needs to go through the necessary procedures, so he can finally feel relieved.

So he smiled and said, "Okay Shu Yao, since the quality of this mineral water is so good, we don't have to wait for the approval from above to take action. We can implement the plan for it in advance now."

"What do you mean?" Chen Shuyao was slightly stunned.

"What I mean is to set it up as a high-end brand independently, and don't confuse it with the original mineral water under our name."

"It saves us from being misunderstood sometimes and saying that we just changed the bottle and sold it at a higher price. That's hard to explain."

What Chen Jianghai said is not unfounded.

In the last life, many mineral water brands made high-end products under the same series in an attempt to capture more market share. As a result, they were sprayed all over their bodies.

Their sales tend to be mediocre for this reason.

You must know that people's first impression is always the most profound.

When the water comes out, it is priced at one dollar, which will form a fixed price and thinking in people's minds.

At this time, a new package suddenly appeared, saying that this water was better and more high-end, and it cost five yuan. People would definitely not buy it.

After all, no one wants to be taken advantage of.

The impression of this brand in the public mind is that it is low-end.

At this time, if a high-end product suddenly comes out, even if it is made of real materials, people will not be willing to spend money.

Many mobile phone brands are also in this situation and experience.

In the beginning, in order to seize the market, they advertised themselves as high-quality and low-priced, and the products were indeed good.

However, everything has two sides.

The label of low-end products has been slapped on, and it will be very difficult to reverse this perception.

(End of this chapter)