Losing Money to Be a Tycoon

At the same time, the employees of Bunny Tail Live-Stream were busy preparing for the BP verification competition.

The various processes for this competition were almost done after more than two days of preparation.

This "BP verification competition" invited the current strongest teams in the country, GOG and IOI, the original members of DGE Team One and Two, FV Team and SUG Team.

In addition, DGE's first and second teams were also warming the benches. They were preparing to fill in the gaps when the original DGE first and second teams were empty.

Huang Wang, Jiang Huan, and the other members of DGE Team One and Two might have already gone to the various GPL teams and become the main players in the team, their respective operations and game understanding had not fallen behind at all.

Old Zhou, who had already switched to being a coach, could not play in such competitions anymore. Thus, he found a talented support player in DGE to fill in the role to ensure that the two teams were evenly matched.

Originally, two All-Star teams had been torn down to become key players for other teams. Now, they had gathered the star players in each team and remade two All-Star teams.

However, such personnel structure also caused some problems in the arrangement of timing for the BP verification competition.

The competition schedule for the GPL league was relatively tight. There were competitions to be played every day apart from Tuesday. The original DGE First and Second Team members were scattered into several teams. It was quite difficult to find a time without competitions.

There were few teams at the ICL league and the competition schedule was not that packed. He just had to pick the time when FV Team and SUG Team were not competing.

Therefore, after some consideration, Chen Yufeng decided to arrange for the BP verification competition to be held between 3 PM and 5 PM.

The GPL league would be played from 5 PM to 9 PM on Mondays to Fridays, and from 3 PM to 9 PM on weekends.

The BP verification competition was arranged at 3 to 5 PM on the working day. They could play two games. Each team would get a 'Underworld lineup' to see if it was a problem with the lineup or the people.

GOG and IOI could be separated. On Tuesdays and Thursdays, they would play GOG, and on Mondays and Wednesdays, they would play IOI. That way, they would be able to separate from the GPL and ICL competitions and ensure the basic popularity.

Of course, the competition would be done online. The live-stream could be directly used to broadcast the two-way traffic on ICL previously. The commentator and director were also available.

All the early preparations were going smoothly now that the competition schedule was basically set. Chen Yufeng felt that it was about time to start publicity.

Tomorrow was Thursday it was GOG's turn. They could use this opportunity to promote DGE Team's reunion as a gimmick to build momentum in advance.

However, Chen Yufeng had not thought about how to publicize it.

The key was the detailed rules and details of this BP verification competition. Should he announce it in advance?

It would be better to announce the rules in advance in order to generate more popularity.

However, after careful consideration, Chen Yufeng felt that it was not appropriate to announce the rules in advance. He had to give the audience a surprise.

Bunny Tail Live-Stream's current situation was rather awkward. Previously, the 'mandatory one hour' function had been badly criticized. It might not be able to salvage its reputation now, no matter what kind of event it was. Instead, it might continue to be criticized.

The reviews of Bunny Tail live-stream would only be able to change if the audience really saw the competition and found it interesting.

However, the audience would feel less surprised if they disclosed the competition schedule in advance.

Therefore, Chen Yufeng summarized the publicity experience of Tengda's various departments and decided on the marketing strategy for this "BP verification competition".

They emphasized on "DGE Team Reunion" during the publicity. They did not elaborate on the specific rules and details of the competition. They only highlighted that the competition would use a "special mode" and emphasized that there was a clear difference between it and the actual competition between GPL and ICL while the audience could expect a high level competition.

That way, they would probably still be scolded in the early stages. However, the audience would definitely be pleasantly surprised the moment the competition officially began and the rules were revealed. All the unhappiness from before would be swept away!

Chen Yufeng quickly finalized the publicity details for this "BP verification competition". Then, he arranged for his subordinates to spend all the resources of Bunny Tail Live-Stream on this competition. He also bought some online advertisements for publicity.

It might not be enough to promote the game a day in advance, but the competition was a long-term program. Its popularity would continue to rise during the competition.

The key was still to see if the "BP verification competition" would be able to achieve a stunning effect tomorrow!

…

…

April 26th, Thursday…

The weather today was not bad. The sun was shining brightly, and the lighting on the circular balcony was very good.

Thus, Pei Qian did not go to work. Instead, he ate his breakfast in the living room and watched Bunny Tail Live-Stream on his cell phone.

Recently, he found a big boss who specialized in economics on Bunny Tail Live-Stream. He would only talk for half an hour for every live-stream. The content was very superficial but sounded very interesting.

Pei Qian happened to have to complete an hour of work on Bunny Tail live-stream every day. Thus, he took the time to eat and rest to watch these big shots' lectures.

This bit of fragmented knowledge might be superficial but it was much more meaningful than watching short videos.

As for why he did not tell Chen Yufeng to cancel the one-hour limit on his account…

Of course, that was because Boss Pei wanted to set an example!

This rule was proposed by him. Wouldn't that be equivalent to slapping his own face if he did not abide by it?

Boss Pei still wanted his pride.

The application for Bunny Tail Live-Stream was finally unlocked after watching the video for an entire hour. It displayed the contents of various recommendation spots on the home page.

"Eh? DGE Team gathers again?"

Pei Qian saw a promotional picture at the top of the homepage at a glance: Huang Wang and Jiang Huan, the two team leaders, leading the other old DGE members, looking like they were ready to fight.

Pei Qian could not help but be shocked. He quickly clicked on it.

It was written on the map that the competition would start from three to five in the afternoon. The competition had not started yet. After clicking on it, it was the webpage of the live-stream. There were a few simple rules and instructions written on it.

The name of the competition was covered. It should only be revealed when the competition officially begins.

There were a few simple rules below: The competition was divided into two groups, GOG and IOI. They would be played on Tuesday, Thursday, and Wednesday respectively. They would be perfectly separated from the timing of the two leagues. The players on both sides would be briefly introduced, hinting that this would be a high-level confrontation. The most important thing was that both sides would use a 'special mode' in the battle. It would ensure professionalism while ensuring the excitement of the competition.

Pei Qian could not help but frown. "Special mode?"

"Mutual selection mode? Blind selection mode? Self-selection skill swap? Skill without CD? Chaos fight? Clone? Friendly competition? Change location?"

GOG and IOI had both introduced some entertainment models before and the results were acceptable.

Many professional teams would also take on some exhibition competitions and friendly competitions. They would play some entertainment mode to better interact with the audience.

The concept of special modes was too broad and hard to guess.

"I gave Bunny Tail live-stream 10 million yuan. In the end, Chen Yufeng thought for a long time and decided to get DGE Club to play an entertainment competition?"

"Alright, well done!"

Pei Qian was a little worried at first when he saw the promotional gimmick of "DGE Team Gathers Again". After all, almost all of the members of these four teams were celebrity players. The fans of these twenty people might take up more than half of the total number of fans in the entire domestic e-sports circle. He could not underestimate them.

However, Pei Qian was relieved to see this rule.

This event was not even as good as the "ZZ Cup Live-Stream Competition" that the ZZ Live-Stream platform had set up previously. Such a good event was there but Bunny Tail Live-Stream did not even know how to copy it. Chen Yufeng, you're really something.

If this was positive publicity, Pei Qian would definitely call Chen Yufeng over to lecture him. As the person-in-charge of the department, he did not even use his brain to think of a publicity plan. What was the use of having him?

However, Pei Qian's ten million yuan was meant to be wasted. Chen Yufeng's move was exactly what he wanted.

"The publicity for the event doesn't seem to be enough. At the moment, I only see the publicity on the front page of Bunny Tail live-stream. Nowhere else seems to be discussing it?"

"The competition is starting in the afternoon. The publicity is not good enough. It's a little embarrassing for Tengda."

Pei Qian immediately called Chen Yufeng.

"I saw that Bunny Tail Live-Stream is holding a new competition this afternoon? Why is the publicity so bad? Is there not enough funding?"

On the other end of the line, Chen Yufeng quickly explained, "No, Boss Pei, we definitely have enough funds. It's just that this competition is a long-term event, so there's no need to spend all the publicity funds in the early stages. I plan to spend it slowly and accumulate popularity."

Pei Qian immediately said, "What do you mean there's no need? I think you just can't bear to part with it. If you can't bear to part with it, it means that the publicity budget is still not enough."

"How about this? I'll give you another five million yuan. Now, go around advertising and buying fake reviewers to hype up the competition! Don't care about the price-quality ratio. Just spend it!"

Chen Yufeng was stunned. "Er… Alright, Boss Pei. I'll arrange it now!"

"However… time is a little tight. The competition is going to start in the afternoon. If I spend money to buy the advertisement spots now, I'm afraid I won't be able to make it in the afternoon. I'll only be able to see the effects tomorrow or the day after."

"If we hire fake reviewers to create hype on the forum, it would be effective immediately."

Pei Qian smiled. "It doesn't matter. Just do your best to promote it!"

…

At noon, at Binhu District.

Qiao Liang had just finished his lunch and was sitting in front of his computer. He did not want to work again on this day.

As a full-time UP Master, his living conditions were getting better and better, but his work efficiency was also plummeting. In the past, he would often make two or three videos a week when he was so poor that he did not know when his next meal would be. Now, it was not bad if he managed to produce one video a month.

"Damn it, where did my time go!"

Qiao Liang complained as he habitually swiped his cell phone.