Game Development: I Built a Game Empire
Chapter 78
On the other hand, Chen Xu has not been idle during this period of time in Fengyun Game.
Even though he really wanted to take a break.
But time is tight.
Although there are still nearly three months until the Game Committee’s Three Kingdoms game recruitment event.
But the game"Lateo Shore" needs a certain amount of time to ferment. It is not because of the lack of promotion ability, but because of the characteristics of the game itself.
At the same time, this SLG type strategy game actually requires a lot of publicity.
Because the charm of the entire game requires a large number of players to show it.
So this is one of the reasons why Chen Xu developed"Three Kingdoms" first.
At that time, we will also need to use"Three Kingdoms" to attract traffic to subsequent games.
In his hand, Chen Xu held a market analysis book written by Qin Yi.
Strategy games like SLG, especially national war games, are not popular categories like MMORPG and FPS.
But there is also a big market.
For different games, Qin Yi selected several old SLG games on the market as well as some recent rising stars for analysis.
It also includes some forums where players have concentrated comments.
‘Is there any new national war game?’
‘Interactive Entertainment Agency’s"Crusader" is quite good’
‘The quality of the game is indeed pretty good, but it’s too forced.’
‘No way, this kind of game is all the same, but there seem to be some Three Kingdoms-type national war games recently. I hope there will be some fun ones.’
‘How many fun ones are there? It is estimated that the person who survives to the end is either Interactive Entertainment, Tenghua or Yilong, that's it.’
‘I quite like the Three Kingdoms theme. If there is a good Three Kingdoms game, I will be ready to switch to it.’
‘《"Three Kingdoms", isn't it very popular recently?’
‘I played it for a while and it was quite fun, but it lacked the feeling of the Three Kingdoms. It was just a simple game of cards among the generals of the Three Kingdoms.’
‘That's true, but what kind of game do you think Chen Xu's"The Coast of the Land" is? I heard it's still a Three Kingdoms theme.’
‘Then who knows?’
…………
The source data are excerpts from several well-known game media forums in China.
In addition, there is a situation after each game is launched.
In fact, Chen Xu also asked Han Yue to collect some information before, including that he himself had downloaded several games of this type. Coupled with the analysis book that Qin Yi gave him now, he already knew how many of them he had.
SLG games are not mass-market games. Behind their high turnover is often high promotion costs. The operating strategies and product features of this type of games have some common characteristics.
That is, they all have a lot of operational intervention and strong overdraft operations. Each new server needs to wash out at least multiple super R users in order to complete the cost recovery.
The result of this is that other small and medium-sized R players are treated as benefits and accompany super R players to participate in the game, and their recharges are basically drizzle, which will not have any impact on revenue.
In the early stage, the main focus is on urban construction and development. Following the task line, resources are consumed to upgrade buildings, and the construction is completed by waiting for time or using acceleration cards. This cycle repeats.
In the middle of the game, city construction requires a lot of resources, and you either have to pay or go to the big map to rob other players. In the complex server ecological environment, users are motivated to pay.
These are the characteristics of ordinary SLG games, and because of these characteristics, basically only big game manufacturers can play them successfully.
The main source of income for this type of game is the super R in the game, because the payment method of the game itself is the bottomless depth of payment.
Ten thousand splashes are invisible, one hundred thousand makes a splash, and hundreds of thousands have some effect. The revenue that a super R player brings to the game is lower than that of thousands of small R players.
But Luitu is different. Based on the season model, even a recharge of tens of thousands of yuan in a season can be called a big R. Most players are monthly card members, or have a few thousand RMB.
This is also related to a mode of its game.
Compared with other similar SLG games, most players in a server are playing games with a few Super R players. In the end, other players become Super R players and the game benefits are different.
Among Luteu, collective cooperation is more respected. The number of people must be the most important condition for victory, because on such a huge sandbox, no matter how powerful the Super R is, its impact on the battle situation will be limited.
Therefore, the content of Litu's game system is designed to serve this kind of interaction between players as much as possible, and all functions are oriented to support the activity and growth of war as much as possible.
This allows ordinary players to feel that they are actually participating in the game, and that everyone is working towards a unified goal.
This is the core competitive advantage of"Lituo Bin".
So this is also the main reason why the so-called treasure system was introduced in the follow-up"Storm of the Earth", and the reputation of the entire game immediately plummeted.
Because of the introduction of the treasure system, the gap between big R, small R and civilian players has been directly widened.
And this in itself is completely contrary to the game framework of"The Coast of the Land".
Therefore, there is an opportunity for latecomers to take advantage of it.
The overall content of"The Coast of the Land" has basically been very clear and complete.
The only complicated part involves a rule for combat in the game.
After all, the same battle in"The Coast of the Land" supports dozens or hundreds of players acting together.
In addition, there is a tactics system in the game. The reason why"Lituo Shore" is different from other SLGs is that the tactics system also occupies the main core.
Hundreds of different tactics and various combinations to defeat the strong with the weak.
These are places where players can feel the strategic gameplay.
"Take a closer look and ask me if you don’t understand anything."Chen Xu put the information Qin Yi gave him next to him, then turned on the computer, entered the backend of the game editor, opened a document, and sent it to Qin Yi.
This is the design concept of"The Shore of the Land" During the period after"Three Kingdoms" was launched, Chen Xu also took the time to cooperate with the memory potion and drain it out.
Although"The Coast of the Land" is a mobile game, the system deployment of the entire game is complicated. The level is even more complicated than ordinary masterpieces.
This point does not contain any water.
After receiving the document, Qin Yi sat there and started to read it seriously.
The design concept draft is like this, just by talking it is very Confused, but if you really put it in front of you, it can be understood at a touch.
It took about half an hour, Qin Yi read the whole article, his eyes widened.
Now he finally understood why Chen Xu told him before, this game There is no need for the reason of the Three Kingdoms plot.
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