Game Development: I Built a Game Empire

The next day, an exclusive interview with Chen Xu by the Game Research Institute came out.

《Enter the story behind the developers of 'Three Kingdoms'"

This is the title of the entire article.

The content of the article is basically what Chen Xu revealed.

However, it seems that the other party also polished the manuscript for better filling, and also added some things that Chen Xu did not say.

For example, how much effort was put into the development of"Three Kingdoms" by the entire team? They went through the classics of the Three Kingdoms and tried their best to integrate some allusions and stories from the history of the Three Kingdoms into the game.

Chen Xu himself believed it.

Among the player community, this interview has also gained a lot of popularity.

Of course, it is mainly concentrated among Chen Xu’s fan groups.

"Damn it, even though I know"Three Kingdoms" is very popular, so many people are playing it!"

"Haha, Mr. Chen’s last answer made me laugh to death, but I really think it makes sense."

"Likewise, even though I know Chen Xu is talking nonsense, I have to say that I really think it makes sense at first glance."

"Shock! Chen Xu developed a game and lost 800 million!"

"But there is one thing to say,"Three Kingdoms" is really conscientious. You can play it even without paying any money, and the related benefits are also quite large."

A group of players were having a heated discussion, but what made them most curious was the"Land of the Land" mentioned in the interview. The new game developed by Chen Xu is actually a Three Kingdoms game?

This"Three Kingdoms Killing" 》It just went online not long ago!

………………

Compared to players, this interview transcript caused more shock in the gaming industry than players.

Regarding a piece of data related to"Three Kingdoms", Chen Xu did not hide it during the interview.

When revealing relevant data about"Three Kingdoms", Chen Xu mainly started from two aspects.

The first aspect is naturally to increase the popularity of the game itself.

At the same time, it also allows players to understand that so many people play"Three Kingdoms".

The herd mentality is actually present in any product, and the same is true between games and players.

If there are a lot of people playing a game, including friends around you, they are also playing it.

Unless you feel you don't like it very much at first glance, under this popular trend, you will be somewhat curious to understand what this game is like, or to play it.

This is the herd effect in the game.

On the other hand, it is to create a momentum.

After all,"Three Kingdoms" is also a work participating in these official activities and tours.

If you want to win a prize, you still have to have the potential.

《"Three Kingdoms" has been online for two weeks. The daily active users were the highest on the day of the weekly event, reaching 4.2 million. Among them, the half-month retention of the game still accounts for 51%. The ARPU (average payment value per user) statistics since the launch is 16.7 yuan, and the half-month revenue is 24 million..

After the news about"Three Kingdoms" interviewed by Game Research Institute that day was released, news about the data of"Three Kingdoms" also spread in the industry.

This achievement really shocked all game designers.

As for Chen Xu, even though he didn't have too much expectations for the profit of"Three Kingdoms" at the beginning.

But it still gave him some surprises. The turnover on the first seven days of the launch reached 10 million, but the profit in the second week bucked the trend and rose.

The turnover increased by about 4 million compared with before.

In addition to the further expansion of the player base on the one hand, and more importantly, it can be clearly seen through a data analysis in the game background.

More than 60% of the paying users are actually players who entered the game in the first three days and stayed.

The reason.

On the one hand, players in this world have a higher awareness of paying. Another point is that the profit point in"Three Kingdoms" itself is a cosmetic skin.

Previously,"Soul Knight" had different characters, so you could directly experience new places.

But as long as players recognize a gameplay mode of"Three Kingdoms" and are convinced that they are likely to continue playing this game.

Then players will have the awareness to pay for value-added services.

To put it simply, in"Three Kingdoms", players' payment should be more reasonable and reasonable.

The subsequent revenue growth of"Three Kingdoms" should basically remain stable.

Without the launch of new general skins, subsequent revenue should continue to decline like"Soul Knight", but its cycle will be much slower than that of"Soul Knight".

In the conference room of Fengyun Games, Chen Xu looked at a data situation in the background of the editor, and he probably had something in his mind.

But in the gaming industry, this piece of data from"Three Kingdoms" really caused a lot of turmoil.

Not only independent games and mobile games, but also some game designers specializing in large-scale client games on the PC platform and some VR platforms are also surprised by the results of"Three Kingdoms".

Of course, what surprised me was the retained data revealed in the interview article.

"Damn it, what kind of miraculous retention rate is this! 51% retention in half a month? Doesn’t it mean that most of the people on the day the server was launched stayed?"

"Could it be data falsification? This data is a bit exaggerated!"

"What are you thinking about? Chen Xu dares to say it, it must be true, and there is a game committee there"

"《I was dumbfounded by this data from"Three Kingdoms"!"

"However, the profit of"Three Kingdoms" does not seem to be very high!"

"Not high? With a turnover of tens of millions per week after being online, is this still low? Can it be ranked among the top 100 in monthly turnover?"

"Of course it's not lower than other games, but the key is that the retention data of"Three Kingdoms" is too terrifying."

"It's mainly related to the game. In fact, I feel that if"Three Kingdoms" adopts the model of selling generals, the revenue will definitely be higher."

"But that kind of balance is a big problem. It is about the same strength as ordinary generals, or even weaker. It is not easy to sell, but if it is strong, the balance of the game will be easily broken. After all, the new generals in the future cannot be better than the old ones. Still weak"

"This is true, so selling skins is the best model?"

"It seems to be true"

"Stop talking about this, have you noticed? I heard that Chen Xu seems to be developing a Three Kingdoms game in the future. What is it called"The Coast of the Land"?》"

"Sure, but I also don’t understand. Wouldn’t the same Three Kingdoms-type games divide players? And according to the interview, this is a unique game. How unique is it?"

"You ask us, who should we ask? But I feel like I can look forward to it. After all, starting from"Under the Legend", these games of Chen Xu are quite unexpected."

With the content revealed in this interview, it can be said that the entire game industry has been shocked.

But more than that, the practitioners were shocked by a data related to"Three Kingdoms".

Located in Teng Wanderer Fang in the"Three Kingdoms: Shu Han" studio was also a little stunned.

Chen Xu's participation in this Three Kingdoms game collection was actually not beyond his expectation.

What really surprised him was that One of the qualities of"Three Kingdoms" is that it remains like a monster.

But even so, he feels that he is still capable of fighting.

After all, being able to win the award in the end depends on the players on one side and the judges on the other. factors.

If"Three Kingdoms" and"Under Legend" are both sent to participate in a game selection, then"Under Legend" will definitely be more praised by the judges.

Because of the deep meaning contained in"Under Legend", it is also There is a thought brought about by the plot.

To put it simply, there must be something else.

In the current collection of Three Kingdoms games, naturally it is not who is more literary and artistic who will win the award.

But if the same game can better express the Three Kingdoms, In terms of content, it is naturally easier to win the favor of the judges.

The"Three Kingdoms: Shu Han" he developed is an ARPG game.

In addition to the RPG elements and action experience in the game, it is more about bringing players into the Three Kingdoms Experience one of the stories in history.

This is what You Zifang relies on.

But now Chen Xu said that he is still secretly developing a Three Kingdoms game called"The Shore of the Land"?

This makes You Zifang a little bit Not sure

"Do you really think you can shine in both games?"You Zifang pursed his lips and looked at the interview article about Chen Xu on his mobile phone.

The expression on You Zifang's face changed several times, and finally calmed down. He called his assistant and told him to pay attention to Chen Xu. If there is any news about Xu, tell him immediately.

And he himself is back to work.

Whether Chen Xu is going to make one or two Three Kingdoms games.

The most important thing for him now is to"Three Kingdoms: Shu Han Biography" was developed.

Then it would be time to fight with real swords and guns.

Having made up his mind, You Zifang returned his attention to his own game.