Game Development: I Built a Game Empire

When the popularity of"Three Kingdoms" is getting higher and higher, some game designers are also discussing the impact of"Three Kingdoms" in community forums in the industry.

"Jiasheng's new work"Three Kingdoms" seems to be ready to be pushed back."

"Not only Jiasheng, but also several other manufacturers that originally planned to launch their games during this period have postponed their games."

"This Chen Xu is really a bit evil! Every game feels so different!"

"Isn't that right? Has your game activity dropped recently?"

"Can it not fall? There are so many Three Kingdoms games, but there are only a few players. Although they are not the same type, where did so many players of"Three Kingdoms" come from? Isn't it just us who were poached bit by bit?"

"My head hurts! Chen Xu probably made a lot of money again this time, right?"

"This is not necessarily true."Three Kingdoms" is very popular, but I also played the profit aspect, and I really don't know how high it will be, because the main profit point is the skin decoration props, and these have no impact on the game. Yes!"

"That’s what I say, but I can’t stand the large number of players! In fact, if you study the previous"Soul Knight" carefully, you will find that there are not many krypton gold points, but it is still not more than 20 million in monthly revenue?"

"makes sense!"

The game industry is actively discussing, and is also paying close attention to the performance of"Three Kingdoms".

Needless to say, its popularity.

The number of downloads of online games, as well as major game media and player communities The popularity of the topic on the side basically proves that"Three Kingdoms" has become a popular game.

But what major game designers are more concerned about is the profitability of"Three Kingdoms".

Although"Three Kingdoms" is currently 》It was only launched on an official game platform, and it reached the top of the new game sales list on the day it was launched.

However, there is still a lack of comparative data.

For example, the game ranked second in revenue is also a game recently launched The Three Kingdoms game is just a turn-based RPG game.

The daily revenue is about 500,000.

The only thing that is certain is that if"Three Kingdoms" is ranked first, it will definitely be higher than this, but the key is how high it is.

Because"Three Kingdoms" itself has always been in the first place, this number is basically unknown.

…………

Not only game designers, but also various game media are also paying great attention to this information.

And with the weekend"Three Kingdoms" a big event of giving away skins in the first week of server launch

《The number of players in the entire game of"Three Kingdoms" has reached a new high.

Some external third-party data agencies, as well as game media and game designers in the industry, can basically only make guesses based on basic data on the Internet and some data leaked from official platforms.

There are all kinds of speculations.

But Chen Xu clearly understands a relevant data situation of"Three Kingdoms".

On the second floor of Fengyun Games' office, Chen Xu looked at a relevant data in the background of the game editor on the computer.

《On the day"Three Kingdoms" was launched, daily active users reached 1.7 million. There was a built-in drainage for"Vitality Knight", plus three days of warm-up.

This result was expected.

However, the just-concluded first-week skin-giving campaign directly boosted the daily active users of"Three Kingdoms" to a whopping 4.2 million.

Its highest data is almost equal to the first major version update of"Soul Knight".

And this is only the first week. Judging from the current growth trend of a user

《There is definitely plenty of potential in the follow-up to"Three Kingdoms".

But it is basically impossible to achieve explosive growth in the number of users as in the early days.

In addition, other data related to"Three Kingdoms" are also very eye-catching.

Among them, next-day retention is the most important for a game. On the second day after the launch of"Three Kingdoms", the number of daily active users reached 2.4 million, of which the retention of users on the first day was as high as 71%.

This can be said to be an incredible statistic.

The seven-day retention rate is also much higher than 50%, remaining at 57%.

If you tell this, it will definitely be a shocking figure in the gaming industry.

This data also greatly exceeded Chen Xu's expectations.

However, compared to its beautiful retention rate, the current revenue data of"Three Kingdoms" is not that strong.

The revenue of 9.2 million in 7 days is indeed lower than the average level of the industry compared to the users and retention of"Three Kingdoms".

But in terms of revenue, Chen Xu didn't have many surprises.

Because when Chen Xu determined a profit model for"Three Kingdoms", he was already mentally prepared for this.

In the plan itself,"Three Kingdoms" is a game used to spread, stabilize the player user base, and lay the foundation for skyscrapers bit by bit.

Therefore, in terms of profit, Chen Xu did not think about how incredible"Three Kingdoms" could be from the beginning.

And to take a step back, the profitability of"Three Kingdoms" is really poor?

Not necessarily!

A turnover of nearly 10 million in 7 days is naturally not high if compared to the retention of the entire game, but it is not low in terms of numbers alone.

At least the current sales of"Three Kingdoms" are actually not much different from the previous"Vitality Knight".

Moreover,"Three Kingdoms" is a little different from"Vitality Knight".

That is, there is more krypton gold content in"Three Kingdoms" than in"Vitality Knight".

In"Soul Knight", players can buy all the content. Currently, a player in the game only needs to spend about 200 to buy all the characters, skins, etc.

As for the skins and other decorative props of various generals in"Three Kingdoms", if players want to spend them all, they cannot be solved with only two hundred.

Therefore, the upper limit of"Three Kingdoms" is higher than that of"Vitality Knight".

At the same time, the player user base of"Three Kingdoms" is also here. I didn't pay any money today, but as long as I don't quit the game.

With recognition of the game and continued playing, it will be possible to become a paying user one day.

On this day, it may be that a skin type he likes suddenly appeared.

It's possible that the skins in the mall were suddenly discounted.

It is also possible that he suddenly received an official event notification. He was selected as the lucky lord, and some skins can be purchased at a 10% discount.

Therefore, the revenue potential of"Three Kingdoms" can be said to be greater than that of"Vitality Knight".