Game Development: I Built a Game Empire

Users and funds, this is where Chen Xu needs to break through most.

Of course, there is no need to talk about funds, the more the better.

The profits of"Soul Knight" will gradually decrease in the future, and there must be an alternative product.

《As a game that can be operated for a long time, the game"The Coast of the Land" can be said to be perfect.

It can ensure that the current capital chain of Fengyun Games is sufficient, and subsequent development will be without any risks.

And the accumulation of users also requires spending money.

On the Internet, even in the gaming industry, spending money to buy users is a very normal method.

Although he is slowly accumulating users with one game after another, Chen Xu also has such confidence.

But this takes time.

Wouldn’t it be nice to just spend some money to attract a large amount of traffic and help you accumulate a large number of users in the early stage?

And Chen Xu is also confident that he can turn such traffic users into loyal fans with the help of games.

Among them,"Three Kingdoms" is one of the projects that takes on this task.

Prioritize the development of"Three Kingdoms".

Then follow up the development of"The Shore of the Land".

After all, in terms of content, the main point of"Three Kingdoms" lies in the card design and rule setting.

For Chen Xu, using memory potion is not a problem at all.

The main point is in the original art painting.

At the same time, Chen Xu is not prepared to use all the original paintings in"Three Kingdoms".

Because the art in the previous"Three Kingdoms" was actually something that players criticized.

Mainly because of the inconsistency in painting style, especially in the later period of"Three Kingdoms", there were original paintings of various skins and characters, including rough ones, ink paintings, and two-dimensional paintings.

It feels like a hodgepodge to players.

The main reason for this is that in the early days of the game itself, it was just a mom-and-pop shop.

Therefore, in terms of art, it is not done independently.

For example, generals such as Zhao Yun have borrowed art from"Dynasty Warriors". In addition, there are also a series of vertical paintings from comics.

This also paved the way for the different art styles later.

Secondly, there is a follow-up operation for the game, and Chen Xu also has a rough idea.

The past life caused"Three Kingdoms" to slowly decline, and the disgusting operation can be said to have definitely taken the greatest credit.

Among many manufacturers in the past, there were many pitfalls in operations.

But if it’s disgusting, the operation team of Nanyou Card"Three Kingdoms" located in Suzhou and Hangzhou can definitely occupy a position

《"Three Kingdoms", Tianhu's good cards were poorly played, which had a lot to do with the pig teammates holding him back.

For example, the One Will Become Famous expansion pack was the first in the game to break the entire balance circle. This was originally a benefit given to players by physical cards.

The generals inside are designed independently by players, and the official makes subtle balance adjustments.

Mainly to satisfy players' desire to have their own designed generals.

As a board game, these cards are unbalanced and everyone can play together offline. If you don’t want to be natural, you don’t have to join.

But when it came to the online game version of"Three Kingdoms", the operators of Nanyou Card slapped their heads and threw all these generals into the game.

And this throw completely exploded the balance of"Three Kingdoms". Ma Dai and Bu Lianshi in 2012, Cao Chong and Queen Fu in 2013 can be said to be the older batch of supermodel generals. At this point in time, they can be said to be"Three Kingdoms" has almost reached the peak of imbalance.

Even the players at that time publicly banned rush and ambush.

In this harsh game environment, not to mention professional operations and game planning, even the players themselves know what this concept is.

But what about the operation of"Three Kingdoms"?

Taking Cao Chong as an example, it took nearly two years to correct and weaken it.

It made the entire game's competitive environment disgusting for two years.

Its operations team has made similar situations countless times.

The front foot announced that if you buy any paid general, you can permanently obtain Zuo Ci's activities.

After changing hands, directly throw the cheap generals bought by the most players in the game into the member free pool.

Because of the improvement of technology, it is a good thing to update the game version.

However, it was announced that players in the new version of the game will not be able to inherit the data of the old game account.

A follow-up event was held to share 200 million yuan. In the afternoon, there were only more than 3,000 players participating. Logically speaking, each player should be able to get 60,000 yuan.

As a result, in the last ten minutes of the evening event, more than 400,000 Yin soldiers suddenly appeared, and the final ingots distributed to the players were only 888.

Officially, it was a coincidence, and it was quite a coincidence.

It can even be said that under this kind of operation,"Three Kingdoms" can still have many players, basically relying on the gameplay of the game itself and the support of the feelings for the game.

Naturally, Chen Xu would not do this kind of overdraft of game life in exchange for temporary profits.

And Chen Xu himself never thought about relying on"Three Kingdoms" to become a major profitable product.

It serves more as a product that gathers player stickiness and solidifies reputation.

Therefore, in terms of game profitability, Chen Xu is not prepared to be the same as the previous"Three Kingdoms".

Various generals are introduced one after another, and then they make money by selling them.

The main means of profit are the skins of generals and decorative props such as patterns on the backs of cards.

The generals section is all free.

Moreover, with this business model of selling skins, as long as the content of the game itself is excellent enough, the profit may not be less, and the life of the game will be longer.