In dormitory 307, An Liang is clearing the fog for the dogs, revealing the secret of Xia Guo Restaurant’s dwindling number.
"Every time you order Yuyue Light Food through the takeout platform, we Yuyue Light Food need to pay a commission of 25% of the sales to the takeout platform. If you spend 100 yuan, we will pay 25 yuan to the takeout. platform. An Liang said the problem.
Lu Wenshan was surprised,"So expensive?""
"My dear mother!"Ma Long spoke in dialect.
Shen Shizhong frowned,"This commission ratio is a bit high."
"If there are coupons on the platform and there are any full discount activities, these will need to be borne by the merchants, and our profits will immediately become negative!"An Liang explained.
"If a catering company wants to survive on a food delivery platform, the cost of ingredients must be reduced to 20%, or even lower." An Liang revealed industry information.
Shen Shizhong nodded with some understanding,"I kind of understand. The reason why Xia Guo Restaurant is losing ground is that the cost is too high, right?"
"One of the reasons is that the cost is too high."An Liang affirmed Shen Shizhong's remarks.
"Can you imagine how troublesome a standard Xia Guo restaurant is?"An Liang asked.
Before the three sons could answer, An Liang continued,"The core of a standard Xia Guo restaurant is the chef. The chef's cooking skills represent the competitiveness of this Xia Guo restaurant."
"However, there are too many cuisines in Xia State. Even within the same cuisine, the level of different chefs varies. Even the same chef's level is different yesterday and today."An Liang explained.
"In addition to chefs, the preliminary preparation of Xiaguo cuisine is also very troublesome. Take the popular twice-cooked pork in Tianfu as an example. How troublesome is it to make twice-cooked pork? The first step is to cook the meat, cook the pork, and then cut it into appropriate pieces. Shape into slices, and cut the ingredients into appropriate shapes before frying them in the pan."An Liang gave an example.
"These processes require both time and human resources, but how much does a plate of twice-cooked pork cost?"An Liang asked back.
"When most ordinary people calculate the cost of catering, they almost only calculate the cost of materials, thereby ignoring other costs, but the cost of materials is actually only a small part."An Liang sighed
"Because of the high cost, the lack of uniform standardization, and the disadvantages in cooking time, the living space of Xia Guo Restaurant has been drastically compressed. Especially in today's takeout era, efficiency is everything, so how can it be possible for Xia Guo Restaurant to do so? Restaurant living space?"An Liang said a little helplessly.
"We Yuyue withdrew from the food delivery platform due to cost issues, and Xia Guo Restaurant was losing ground in the catering industry due to cost issues."An Liang connected the two
"As Brother Champion just said, hot pot, skewers, Bobo Chicken, and even Western food and neon cuisine are now very popular. The most important reason is that the demand for chefs in these restaurants is relatively low."An Liang added
"Have you ever tried Huangji Braised Pot? An Liang asked and answered his question,"No matter which city in Xia Kingdom you eat Huangji Stewed Pot, its taste is almost the same. The same ingredient formula, the seasonings prepared in the central kitchen, and the cooking time accurate to the minute. These are all It is unified and standardized. Although it is a bit inferior in terms of taste, it is better in terms of fast cooking speed, convenient cooking method, and stable taste."
"Just now Wenshan talked about the problem of Xia's private restaurant. In fact, this is the way out for Xia's restaurant. Only by developing to a higher level can we have the opportunity to obtain sufficient profits at a high enough cost."An Liang added.
At this point, An Liang laughed,"Xia Guo Restaurant still has a big problem!"
"what is the problem?"Lu Wenshan looked at An Liang curiously.
"I own 50% of the shares of the Xia family's private restaurant, and the Xia family owns 50% of the shares, but I don't know how to cook. The chef there is the mother of Xia Ruyi and Xia Hexin."An Liang explained.
"If the chef is not the mother of Xia Ruyi and Xia Hexin, but an outsider, guess what, am I panicking now?"An Liang asked back.
"It is actually very difficult to be the owner of Xia Guo Restaurant. If you hire a bad chef, it will be very disappointing, but if you hire a particularly good chef, it will be equally disappointing."An Liang said jokingly
"After all, once a chef with good cooking skills gains enough fame, whether he changes jobs or sets up his own business, it is something that restaurant owners need to worry about and will definitely face."An Liang told a story that the catering industry was helpless about.
Shen Shizhong continued,"It seems like this is true!"
Whether the chef you hire does a good job or a bad job, it's a terrible thing.
Isn't it too difficult to be the owner of Xia Guo Restaurant?
"So Xia Guo Restaurant, which has so many problems, why doesn’t it retreat steadily in this fast-paced modern society?"An Liang asked back.
"All these are choices made by capital interests. It is almost impossible for Xiaguocai industry to resist and can only survive in the cracks."An Liang sighed silently.
Even if he is stronger than An Liang, he can't reverse this situation.
This is how times have changed!
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