Faced with An Liang's inquiry, both Xia Hexin and Xia Ruyi said they didn't know whether the price should be reduced.
An Liang did not continue to ask them. They were majoring in teaching, not economics.
"The price reduction makes no sense!"An Liang first set the tone.
Price reduction?
Impossible!
What a beautiful idea!
"The reason?"Xia Hexin asked curiously
"The fundamental conflict between Ruyi Private Restaurant and the complaining customers is not a matter of price. After all, there were only two complaints about the dining environment."An Liang explained.
"The fundamental contradiction between these two complaints is that the expectations are too high, and the service provided by Ruyi Private Kitchen Restaurant deviates from what they expected, so the complaints occurred."An Liang added
"Even if we choose to lower the price, they are still not our target customers. An Liang made a judgment.
An Liang continued to add,"You were in the Louis Vuitton store just now. You seemed to have asked a lot of questions, and the clerk answered them patiently, right?""
Xia Ruyi and Xia Hexin nodded together. They really asked a lot of questions just now.
"Xiao Tang will answer patiently. The reason is that Louis Vuitton's clothing is very expensive, your purchase intention is very high, and her commission is also very high, so she is willing to answer patiently."An Liang explained the reason.
"If Xiao Tang ignored you when you asked just now, would you still buy it?"An Liang asked again.
Xia Ruyi and Xia Hexin shook their heads at the same time.
Xia Ruyi said,"Then let's go to Gucci's house!"
"Yes."Xia Hexin also seconded the proposal.
"So why are we cutting prices?"An Liang asked back.
"We did what we were supposed to do, and the problem was not ours, but the customer's. An Liang added,"Just like you spent most of the day inquiring at Louis Vuitton but didn't buy it, do you think Louis Vuitton will bargain with you like a private store and win you back by reducing prices?""
The answer is naturally no.
"Louis Vuitton will not do such a thing. Even if you don't buy it, it doesn't matter. Its unit price is listed here. Such a high unit price supports that it can provide high-quality services."An Liang added
"All luxury stores, jewelry stores, and luxury car stores have good service attitudes. In fact, it is their high unit prices that make them profitable, thus supporting such high-quality services."An Liang added
"Simply cutting prices has no effect at all. In fact, the lower the positioning, the easier it is to meet such picky customers, because the lower the level, the easier it is to care about things, and the higher the level, the more willing to be tolerant."An Liang said the truth that was not pleasant to the ears.
"Regarding the complaints we encounter, I think we can do the opposite, increase the order price, proactively screen customers, and filter out the first-order customers."An Liang explained
"As for the second order customers, they basically won’t become repeat customers, so we don’t need to worry."Anliang completely denied the price reduction.
Price reduction really can't solve the problem!
Take the Cadillac brand driven by the president of the Bald Eagle Country as an example. Cadillac used to be a symbol of luxury cars, but now Cadillac has dropped to almost the same level as Toyota and Honda.
Not to mention competing with the traditional top three of Mercedes-Benz, BMW and Audi, it is also incomparable with the second-tier Lexus. The most fundamental reason is Cadillac ’s various price cuts. Price cuts have hurt the brand value, thus causing the brand to fall..If the price of Ruyi private restaurant is reduced, how can the high price of the four private rooms be maintained?
The price reduction is just a poison to quench the thirst!
"By the way, what is the current table turnover rate in private restaurants?"An Liang asked.
There are only 16 tables in the lobby of the private restaurant, plus four private rooms. The table turnover rate determines the income of the private restaurant.
Xia Hexin responded,"The table turnover rate in the hall is okay. At night, it basically exceeds Two hundred percent attendance."
The so-called 200% occupancy rate means that during the evening business period, one table receives two tables of guests.
"That’s great! An Liang responded,"Please tell my aunt that Ruyi Private Restaurant will officially increase prices starting from May 20. The extent of the price increase will be up to them, at least 10% or more." An
Liang smiled and added,"May 20th is a good day, right?" Xia
Ruyi quickly calculated,"With an increase of more than 10%, wouldn't the 888 yuan braised beef be close to 1,000 yuan?"
An Liang responded,"I think 999 yuan is more appropriate. It shows that we are very kind.""
Xia Ruyi and Xia Hexin rolled their eyes at Anliang. Is the price of 999 yuan very generous?
"You are such a profiteer!"Xia Ruyi snorted.
An Liang shook the shopping bag in his hand,"If I'm not a profiteer, how can I buy things for you? So I have to be a profiteer to make money!"
An Liang once again received the glares from the two sisters of the Xia family, but to An Liang, their glares were not lethal at all, but just a little fun between lovers.
An Liang brought Xia Hexin and Xia Ruyi to the International Financial Center On the 88th floor of Building No. 88, the two Xia sisters had been here before. This time An Liang took them to his office....
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