The rise of heroes begins with Hong Kong movies

Time flew by quickly, and the second day soon came.

East Tsim Sha Tsui is a famous commercial district on Hong Kong Island. Today is Saturday, weekend time, and Yunshui Street is very lively with people coming and going.

It could have opened yesterday, but Huo Wenyao wanted to get off to a good start, so he postponed it for one day.

Although it did not open yesterday, the warm-up work has begun.

Huo Wenyao used all the publicity strategies of later generations. Starting yesterday, he asked Tianci employees to distribute leaflets throughout East Tsim Sha Tsui. Each leaflet is equivalent to a 100 coupon, with a validity period of seven days.

In addition to serving as coupons, flyers are of course also a promotional channel, with styles, prices and other related information of major brands arranged on them.

This is a relatively original publicity strategy, simple, but very effective!

In fact, the preparation time is still too short. Even if Huo Wenyao is making A-grade products, he will take the mid-range route, not the low-end. An 800-yuan Versace shirt, even with coupons and further discounts, will cost 500 or 600 yuan.

The people at the bottom can't afford it at all. They can actually afford it if they bite the bullet, but they still can't bear it.

Huo Wenyao's target group is actually the white-collar class with a reasonable income. They can buy genuine products with their teeth, let alone A-grade products. Moreover, unlike the people at the bottom, they also have this consumption demand.

The largest number of white-collar workers are found in the Central and Western District and Wan Chai, which is also the island.

If time permits, Huo Wenyao will order people to distribute leaflets there in advance and warm them up for three or four days, which can not only increase the sales of the store, but also increase the popularity, and even bring Reyun Water Street.

When Yunshui Street becomes popular and more and more vendors are willing to participate, Huo Wenyao's plan to transform the entire street into a clothing street can be implemented.

……

It’s noon today, 12:08.

Good luck, four stores are opening at the same time!

There are countless flower baskets and a long firecracker at the door of each of the four shops.

In addition, the four shops were all crowded with people. Some of them were watching the excitement. Seeing the crowd, they gathered around curiously. Most of them had leaflets in their hands, and some even took two. Three.

Of course, a leaflet is equivalent to a coupon, but there are certain rules on how to use it. You can only use one for each product. If you want to use them all, you have to buy as many products as there are leaflets.

Furthermore, in addition to coupons, there is also a 20% discount on the entire store. The priority is to reduce coupons first and then apply 20% off.

The order is different, and the money required is naturally different.

In front of one of the shops, Huo Wenyao, Jiang Meifeng, Zhan Mi and others all arrived. Seeing the scene in front of her, Jiang Meifeng burst into laughter and said to Huo Wenyao,"Ayao, you are so popular, you must be making money."

Huo Wenyao Smiling, he glanced at everyone and found that most of them were well-dressed and obviously engaged in white-collar jobs. It seemed to be similar to what he had expected.

The target group of mid-range A-branded products is the white-collar class.

Cut the ribbon, set off firecrackers, and start selling!!

When the doors of the four shops opened, customers who had been impatient for a long time rushed in, almost overcrowding the shops.

The clerks in the four stores are all newbies. They have either received relevant training or were recruited from other shopping malls. They used to get 1,500 per month, but now they give her 2,000. If she sells well, there will be performance rewards every month.

Even if it is a newly opened store, money is the king.

The clerks have begun to guide in an orderly manner, and the chaos was quickly stopped. Outside the four stores, Tianci's younger brother was also paying close attention, and his nerves were highly tense. On the first day of opening, no accidents were allowed.

They must not only be on guard against causing trouble, but also on guard against theft, and even those who think they can take advantage of the crowd and run away.

Huo Wenyao, Jiang Meifeng, Zhan Mi and others have voluntarily left the stage, leaving the stage to the salesmen of the four stores. They will be the ones to sing next. street.

Jiang Meifeng also had a flexible mind. She was happy and still thinking, and asked:"Ah Yao, I don't know much about business. You open four stores at a time, and everyone knows that the boss is the same person? In addition to making more money, is there anything else? The reason?"

Huo Wenyao said:"Zhan Mi, you answer."

Zhan Mi smiled and said:"Aunt Feng, four stores can not only make more money, but more importantly, they can form a scale. The A goods we sell have Louis Vuitton. There are more than a dozen famous brands such as Vuitton, Gucci, Hermès, Prada, Versace, and Armani. You can’t put these brands in one store, right?"

"There are four stores, each with four or five styles. If you can’t buy what you like at this store, you can always go to another store, right? Anyway, you can always choose what you like."

"Secondly, four stores can also test the size of the market. If all four stores are sold out, it will prove that the entire A-goods market is extremely huge. We can increase investment and sell out here. What about the other side of the island? ?"

"No need to think about it, it is definitely possible, but our focus must still be on East Tsim Sha Tsui. After all, it is our territory, and everything is under control.

Jiang Meifeng nodded and said,"I'll throw it away!" Let me just say, even doing business is not easy. Not only is it not easy, it is also difficult!"

After Zhan Mi answered Jiang Meifeng, he frowned and looked at Huo Wenyao and said,"Brother Yao, actually I thought of something else. Once the A product sells out, it will be like a magazine. What I know is that some people have already started preparing to follow our trend of"Feng Yue" and make a salty and wet magazine.

Huo Wenyao smiled and said,"They reacted very quickly.""

Zhan Mi shook his head and said,"There's nothing we can do about it. It's just like a movie. Once a movie becomes popular, countless shoddy follow-up movies will appear. The same goes for other businesses. I’m not worried about magazines."

"Because they didn’t follow the trend to the essence, they didn’t do it carefully and it was very poor. They were on the low end and relied on making money based on quantity. Our"Feng Yue" positioning has been high-end from the beginning. Although those magazines that follow the trend can have a certain impact on our magazines, the impact is not very big."

"But product A is different. As long as it is easy to make money, many people will follow suit soon. By then, what is our advantage?"

Zhan Mi is really his confidant. He just started to think about this just after making money.

Huo Wenyao was very happy and said:"Then have you thought of a solution? Do you think of our advantages?"

Zhan Mi said:"I haven't thought of a solution yet, but there are advantages. Fuxing Garment Factory! Compared with other A goods manufacturers, Fuxing Garment Factory is our biggest advantage! We can always get the goods at the lowest price!"

"good. Huo

Wenyao nodded and said:"In the next few months, some bold traders will follow up. The real big dealers will not enter the market easily. They will conduct detailed investigations first." So, you still have a lot of time to think about how to deal with it"

"This is how doing business is, you will definitely encounter a lot of problems, it’s okay if you encounter problems, don’t be afraid, don’t be anxious, as long as you can solve it, it’s not a problem"

"Think slowly, if you can figure it out, you can be on your own."

Zhan Mi received Huo Wenyao's encouragement, nodded and said seriously:"Brother Yao, I will try my best."