Super Ranch: Brothers come to Africa to farm

Chapter 606 Bringing celebrities to make a fortune?

However, after the Tianyuan Spring test was completed, the results came out that made many of their senior officials exclaimed.

The natural soda water underground at Wanglu Ranch has reached commercial drinking water standards in various data, and does not even require any treatment at all. In fact, this is not surprising. After all, even self-drilled wells in the countryside do not They all drank it directly, and no one had any problems with it.

Even though the standards for commercial drinking water are stricter, the groundwater in the pasture is deep groundwater and natural soda water, so the water quality does not need to be mentioned.

In other words, after these underground natural soda waters are extracted from the ground, they do not need any sterilization and disinfection treatment. They can be directly filled and put into the market!
And this is exactly in line with the concept of Pastoral Spring!
We don’t produce water, we just act as a porter for nature!

Tianyuan Spring also immediately used this as a selling point for early publicity. Although it has just reached a cooperation and has not even built a factory, this does not affect Tianyuan Spring's momentum building!
Tianyuan Spring immediately contacted a professional advertising team to go to Africa and started shooting the preliminary promotional video. The main focus was on Mount Kilimanjaro, the most sacred mountain in Africa, and the vast grassland, for this product The soon-to-be-launched high-end drinking water with some African elements will be better value, right?
Even Xiao Wangcai got a chance to appear. After all, after the advertising director learned that Xiao Wangcai and Mr. David had filmed an entire documentary specifically for him, he naturally would not let such a person go. Opportunities for linkage.

Of course, Tianyuan Shanquan also paid Xiao Wangcai's appearance fee for this, which is the image rights. As for where the money went, it naturally went into the pocket of Wang Lu, the old father.

Tianyuan Spring has a good reputation in the country. It even spent money on marketing and put this specially shot commercial on the hot search to build momentum for its upcoming high-end drinking water. It can be regarded as gaining a certain reputation. visibility.

"Damn it, Tianyuan Spring is going to launch high-end drinking water?"

"I'm so young, Tianyuanshanquan has finally become a life that I can't afford to drink!"

"Guigui, natural soda water? Isn't this thing very rare? It seems that only a few years ago in China, a water source was discovered in the northeastern corner. Is it also found in Africa?"

"Brother, do you understand, is this natural soda water really so awesome? Isn't it another IQ tax?"

"Uh... I don't know, brother, but I can answer this question for you. Let's put it this way. It doesn't matter whether this thing is an IQ tax or not. What's important is that you just need to know that it doesn't cheat poor people like us. If a bottle of mineral water sells for tens of yuan, you can decide whether you want to buy it or not!"

"I understand what you mean! Tianyuan Shanquan yyds, as long as it doesn't deceive the poor guys, it is a good brand. If you put the poor guys at ease, the poor guys will hold you high!"

"Go! The best pastoral spring in the world! It really... makes me cry to death!"

"A bottle of water sells for two yuan. You really deserve to die at Tianyuan Mountain Spring. Why don't you go and rob it! What? Sell it for dozens, right? It will move China!"

“It’s not that dozens of bottles of natural soda water are unaffordable, but that RMB [-] a bottle of pastoral spring water is more cost-effective!”

"Should I say it, the lion in the commercial is a bit handsome, and his body is as good as a lion king!" Most of the pictures in the comment area were mainly ridiculing, but Tianyuan Shanquan didn't care much about it, as long as As long as the expected traffic is achieved, what they want is popularity, not to mention the trend in the comment area is not too negative.

However, there are more and more people who are interested in Wangcai in the comment area. Wang Lu is not surprised at all. After all, the little guy Wangcai has indeed inherited a bit of his own style and style. And cool.

In the commercial, this guy stands with his head held high in the grassland wind, with wild mane and sharp eyes. It is really eye-catching. In the end, the discussion about Xiaowangcai goes beyond the high-end drinking water that Tianyuan Spring is about to launch. , but it should be said that the popularity of this commercial also increased again.

Even the top management of Tianyuan Spring did not expect that a prairie lion could boost the marketing effect.

And this situation has become even more intense with the release of the latest nature documentary directed by Mr. David himself.

Because many melon-eating people discovered that the prairie lion that the old man devoted an entire episode to recording in the documentary looked so familiar.

After watching the entire episode of the documentary, basically all the viewers were conquered by the achievements of this young prairie lion king. Especially after learning that the name of this lion king was Wangcai, many domestic The audience naturally felt a sense of intimacy, and it immediately became popular on domestic social networking platforms.

In particular, the old man even mentioned the fact that Xiao Wangcai had enlarged the belly of a lioness before he was a minor, which made people laugh and call him a bad boy. However, the little guy was shy when facing the camera. There is another contrast with embarrassment.

Moreover, Xiao Wangcai's temperament is completely opposite to those of the ruthless lion kings in the past, and his temperament of being responsible and courageous towards the lions has attracted a lot of goodwill.

And soon some good people matched the prosperous wealth in Mr. David's documentary with the lion that appeared in Tianyuan Spring's commercial, which suddenly made the Tianyuan Spring commercial's popularity rise again.

Even Tianyuan Shanquan did not expect that its early promotion would break out of the industry in such an unexpected way.

Wang Lu was also a little confused. The popularity of Xiao Wangcai even frightened him as a father. He opened the domestic short video platform, and on average he could post one of the five short videos related to Xiao Wangcai. There are even emoticons made using Xiao Wangcai as a prototype in the comment area.

It has to be said that Mr. David is already very proficient in nature documentaries, which is why Xiao Wangcai can quickly break out of the industry!

Not only on domestic social platforms, thanks to the popularity of the old man, Xiao Wangcai is also very popular on the external Internet. Comments about his love for it suddenly rushed to the level of more than [-]. It can be said that in terms of popularity alone In terms of performance, Xiao Wangcai has far surpassed Wang Lu and is a pure star!

Within a week of the documentary airing, the official website set up by Wang Lu for the ranch received a large number of inquiries from foreign netizens, all asking about how to travel to the ranch and whether they could meet Xiao Wangcai. !
(End of this chapter)