Taoyuan Little Miracle Doctor

Chapter 1679 Buying antiques is equivalent to gambling
Although Wang Chen is not a real businessman, he did some service-type commercial projects when he was in Taoyuan Village.

For example, there were breeding farms, restaurants in the county town, and the automobile trade city that was later established.

In his opinion, these enterprises should be the same as ghost markets.

It's all about the guests.

Using a customer service account allows customers to buy their favorite products, which can not only increase the company's income, but also indirectly gain a regular customer, and allow regular customers to help develop new customers in a subtle way.

In this way, the entire enterprise becomes a relatively mature virtuous cycle.

The ghost market at this time was almost the opposite.

Selling fake products to customers will definitely make them dissatisfied. People may be treated like leeks, but if they are cut once or twice, they will never be cut a third time.

As time goes by, the guests know the unspoken rules here, and naturally they will not come again.

At that time, the customer flow of the ghost market will drop sharply, and the income and profit will naturally become less and less.

This creates a vicious cycle.

In this way, if the company cannot do it, the business cannot be concluded, and the ghost market will close down and go bankrupt sooner or later.

Therefore, Wang Chen was very puzzled as to how such a situation could occur.

Facing the questioning look he cast, Gui Jiu shook his head and said, "You can understand the truth. Do you think the person in charge of the ghost market doesn't understand it?"

Wang Chen was stunned for a moment: "What I can think of, they must be able to think of it too, so why not make changes?"

Gui Jiu spread his hands and said: "It's not that we won't make changes, but that we can't change them. Otherwise, it will destroy the meaning of the ghost market's existence and destroy the entire industry. It will also change the nature of the entire industry."

Wang Chen asked in confusion: "I still don't quite understand."

Gui Jiu thought for a while, organized his words, and then explained: "First of all, you have to understand that Gui Market is not the same as other companies.

Although they all rely on customer consumption to make profits, the products here are not just commodities, so the customers' consumption patterns and mentality when purchasing will naturally be somewhat different. "

Wang Chen frowned and said, "Commodity is not just a commodity? Why does this sound so awkward?"

Gui Jiu said with a smile: "Outside, for example, cosmetics are used to make up and beautify the appearance. That's all. Once they are used up, they are gone. They just sell new ones.

And even if some non-consumables, such as handicrafts and the like, may last longer, they will eventually break after ten or twenty years, right? "

Wang Chen nodded, seeming to understand a little.

Guijiu continued: "As for the products here, regardless of whether they are genuine or fake, their outer coverings are called antiques.

Antiques may have existed underground in the hands of collectors for hundreds of years, and they will naturally last longer after someone buys them back.

Therefore, from a superficial definition, such a product is a one-time luxury product. Since the word luxury is included, the price will naturally be high, and the meaning of the definition is different from other products. "

"But these are not the reasons for them to cheat, right?" Wang Chen spread his hands and said.

Gui Jiu nodded: "Yes, so this is just a premise, and it only means that these products are different. Secondly, what I want to say is that consumers are also different.

Consumers who buy cosmetics do it to make themselves look good, while consumers who buy handicrafts do it to make their homes or places more interesting.And people who buy antiques think, what are they doing? "

Wang Chen thought for a while and replied: "There should be two purposes. Either he likes antiques and wants to buy them for collection, or he wants to buy a treasure at a low price and resell it at a high price to earn a large price difference. "

Gui Jiu smiled: "Since you understand this, you should know that if all here are real antiques, then why doesn't the boss just take them and exchange them for a high price?
After all, this can save the middlemen, and most of their treasures are obtained from the ground, with almost no cost, and they can be sold for a lot of money! "

"This……"

Wang Chen suddenly became speechless.

Gui Jiu continued: "Besides, there are only so many antiques in the world. If they are all sold, this industry will be completely over.

If some fake ones are mixed in, this industry can continue to exist and attract more people.

And this is the basic reason why antiques are adulterated with fakes. "

Wang Chen nodded: "The logic of this reason is sound, but it doesn't have to be completely false, right?"

Gui Jiu smiled and said: "Yes, it is indeed disgusting to make complete fakes, but have you ever thought carefully about the essence of buying and selling antiques?"

Wang Chen spread his hands and said, "I just said it, either for collection or to gain greater benefits."

Gui Jiu nodded and said: "There are very few people who collect, and the real big collectors will not go to the ghost market to buy and sell, but will go to some auctions and the like.

Therefore, most of the people who come to the ghost market to buy and sell antiques are those who want to take advantage of opportunities. These people, or those who have this idea, are the potential users and customers of the ghost market.

To use what you young people are saying now, if any company wants to maximize profits when promoting R&D products, it is best to conduct research first, or to position the consumer group first.

To put it simply, different products are sold to exclusive customers, customers who happen to need this product.I say this, you can understand it. "

Wang Chen suddenly smiled and said: "I roughly understand."

Gui Jiu spoke again: "In the current world, there are many opportunistic people, and the opportunistic people who have been hanging around in the underground world and ghost markets all year round also have one characteristic, or the people have given it to them. A unified title.”

"The title you want to talk about is gambler, right?" Wang Chen asked.

Gui Jiu glanced at him appreciatively: "That's right, only gamblers would want to take a few hundred yuan to the casino to earn tens of thousands of yuan, and only gamblers would want to exchange for a real one among countless fakes, thus Realize your dream of getting rich overnight.

Therefore, being able to buy and sell fake goods is a rigid condition for the ghost market and the basis of its existence. The peddling of fake goods has become the superficial rule of this industry.
It's like a casino. Everyone knows that nine out of ten bets will result in losing, but there are still countless people who take all their wealth and keep playing.

The properties of ghost markets and casinos are the same, which is what I mean by saying they cannot be equated. "

After hearing this, Wang Chen understood everything.

Antiques, like gambling, are also somewhat similar to gambling on stones.

Customers will not come back just because they bought one or two fake items.

Just like if he loses once or twice, he will not feel that there is something wrong with the casino, nor will he feel that there is a cheat around him. Instead, he will feel that he is unlucky and has poor gambling skills.

As for those who gamble on stones, if they fail once or twice, they will only blame their poor vision and never think that these are all fakes.

And even if they know that there are many fakes, they will still try it. After all, people who are opportunistic in their hearts must still hold on to the beautiful fantasy of getting rich overnight if they buy the real thing! '!
(End of this chapter)