Recast youth

Chapter 538 Feelings and Faith

"what is the problem?"

Ye Feng looked at Li Dahai.

Li Dahai considered his words and said, "Yes, the Lanshan Video portal now has the largest number of daily active users among similar websites, but I can't find the profit point of Lanshan Video now."

“What is the profit model of a website?”

Li Dahai asked a question, and then answered his own question: "The first one is to connect legal advertisements in the domestic advertising alliance and charge advertising fees according to the click-through rate of the advertisements. The second one is to do distribution and make profits through rebate products. If you want to make money through these two models, you need the daily active volume of the website to reach a certain number, and the current active volume of Lanshan Video is not low."

"But here comes the problem."

Li Dahai looked up at Ye Feng and said: "Now our website does not receive advertising or distribution. Just operating it every month requires a lot of costs. I think this is not conducive to the development of the website. Moreover, Mr. He last year The copyrights of TV series, movies, and animations acquired this year are also a huge burden for the company. If it were not for the financial support provided by the w5173 department to Lanshan Video, Lanshan Video would not be able to survive now, and there would not be so much money to acquire new companies. Media Rights.”

Ye Feng took a pen, turned it in his hand, and looked at Li Dahai: "Then how do you think the website should develop to be healthy?"

"Place ads."

Li Dahai said: "Advertising is the fastest way to make money. With the number of users of the Lanshan Video Portal, the advertising fee is definitely not low. Although the initial investment cost of acquiring new media copyrights cannot be recovered, the website's The follow-up support and development will definitely be enough. We can be self-sufficient without having to rely on w5173 for feedback. To be honest, boss, I feel as if we are relying on others, sucking the blood of w5173 to feed us."

Ye Feng looked at He Chongxin: "As for you, tell me what you think."

When He Chongxin saw Ye Feng asking him, he thought for a while and said calmly: "I think so too. What Dahai said is not unreasonable. I also know that placing ads on website pages will definitely affect the customer's experience, but the current problem It’s not that we are the only website that needs to run ads, but all free video websites are running ads. Without ads, the experience of our website will be better than that of other websites. But with ads, the browsing experience of our website will still be better than that of other websites. Okay, then we can make a profit, so why not make a profit?”

Ye Feng asked: "What are the requirements for building a website?"

He Chongxin said without thinking: "Domain name, server, website building program."

Ye Feng nodded and asked, "Who do you think the users of Lanshan Video Website are?"

He Chongxin was startled by Ye Feng's question. He couldn't understand what Ye Feng meant for a while. Who are the users of the website?Netizens, who else can there be?

"Boss, I don't understand what you mean." He Chongxin asked awkwardly.

Li Dahai was also looking at Ye Feng, waiting for Ye Feng to explain that he and He Chongxin admired this young boss from the bottom of their hearts. From the initial plug-in, to the conception of the legendary private server, to w5173, this was enough to prove Ye Feng's Talent and long-term vision.

Therefore, Li Dahai and He Chongxin never looked at Ye Feng from the perspective of a layman, but from the perspective of learning.

"Website users, in popular parlance, are called netizens. To understand it more deeply, they are a group of people who have more free time, and then they choose to watch movies and TV series online."

When Ye Feng said this, he paused and continued: "There are so many free video websites here. We can be one of the industry's. Why? Because the user experience of Lanshan Video website is good and the search is convenient, but it is deeper. The reason is that these users have very low loyalty, and they will go to whichever website has a good user experience. Coupled with the traffic of w5173, this is the reason why we have been able to rise rapidly in a short period of time."

Li Dahai and He Chongxin nodded, carefully chewing on the words "loyalty is very low" that Ye Feng said.

"So is our status stable now?" Ye Feng looked at Li Dahai and He Chongxin who were thinking deeply: "In 2001, the number of domestic Internet users was 1690 million, and now in 2004, there are 9400 million Internet users. What does this mean? This means that many people have just come into contact with computers and the Internet. In other words, our current number of users is among the 9400 million, but what is the population of China? 13 billion. There are still many people who don’t know about the Lanshan Video website. More people go online through navigation pages like “Hao 123”.”

"As you said just now, the technical content of video websites is not very high. Just a domain name, a server, and a website building program are enough. The difficult part is promotion."

Ye Feng looked at He Chongxin: "In this period of rapid increase in Internet users, who has built the same video website as us and put website links on navigation pages like "Hao 123" to attract traffic? Is that right? Will it divert users who may originally belong to us?”

He Chongxin said: "Looking back, I asked the operations department to contact the "Hao 123" personnel, place advertisements, and add links to our website."

"It can be done."

Ye Feng nodded, and then said to He Chongxin: "The reason why I tell you this is just to tell you that you must be prepared for danger in times of peace. This society will never lack examples of the first being squeezed out by the second. When building a video website, You have to know one thing, we are not a hospital, people don’t have to do it with us, and they don’t have that high level of loyalty. So, when building a website, in addition to user experience, feelings are also very important. People can have no loyalty, but feelings and beliefs It increases their loyalty.”

"For example, take commercials."

Ye Feng looked at the two of them and said: "It's not impossible to accept advertisements, but we can't be the first website to accept advertisements. Before accepting advertisements, we have to write a sentimental explanation on the homepage of the website, explaining that there will be another one below. Option for users to vote.”

A letter to users:

Dear users.

There was a difficult choice before us. For the sake of users’ browsing experience, we chose to keep the website page clean and not accept any advertisements.

But...it's obvious that the ideal is full and the reality is cruel.

Yes, because we don’t accept advertising, we have no source of funds and the website cannot continue to operate.

Here, on behalf of all the staff of Lanshan Video, I would like to apologize to everyone. At the same time, I also have a difficult decision to make, which is to leave the fate of Lanshan Video to everyone.

There are two options below.

If you agree to the website receiving advertisements, select Agree.

If you object to the website accepting advertisements, select No.

Regardless of whether it is or not, all the staff of Lanshan Video would like to thank all users for their support and support. Thank you.

……

Ye Feng spoke of his plan affectionately.

He Chongxin and Li Dahai were dumbfounded as they looked at Ye Feng, who was brainwashing and giving lectures like a master of MLM. It was just a website that received advertisements to increase profit points. How could it still be done like this?
Ye Feng finally said: "By doing this, users will have a sense of honor for participating, a sense of belonging, and even feel that the reason why Lanshan Video can survive is because they agreed to accept advertisements. Everyone has a mentality of sympathizing with the weak. , we have a complete range of movies and TV shows and a good user experience, which are currently our advantages. We are also the only website that does not place advertisements. It is already popular among passers-by. At this time, we put ourselves in the position of a weak one. What do you think about the users? What will you choose?"

(End of this chapter)