Recast youth

Chapter 1475 Lin Rui is back

Before Ye Feng decided to develop Weibo, Weibo had less than 100 million domestic users, which was not even as high as the number of people online at the same time for the online game "Zhu Xian" developed by Lanshan Company.

Currently, the number of people online at the same time in the game "Zhu Xian" has exceeded 100 million.

note.

This is the number of people online at the same time, not the number of registered users.

The current number of registered users on Weibo is less than 100 million, so the gap is huge. However, when Ye Feng, Hou Yao, and Zhou Yihang had a meeting alone in the office some time ago, Weibo began to take off in China.

During the period from January 1th to the end of January.

Hou Yao, Zhou Yihang, and Ning Hao used all their connections to contact the celebrities' agents. Hou Yao signed contracts with all the famous and popular celebrities.

It's easy for them to do it.

During the entertainment interview, I told their fans that he registered on Weibo and asked fans to go to Weibo to find him, and then they could leave messages and interact under his Weibo.

It's just a matter of one sentence. During the interview, if you can say one sentence, you can get money. Who wouldn't want it?
And for Ye Feng and Hou Yao, asking celebrities to advertise on Weibo is an unexpected way to save money. Almost most celebrities choose to advertise on Weibo for free and register for Weibo without any money.

Thinking about it later, I understood what was going on.

There are three reasons why these celebrities choose to promote Weibo for free.

First: Jingke Pictures is a film and television company. During the Spring Festival in 2006, it produced "Crazy Stone" with a box office of 4.73 million, which caused a sensation in the entire film and television industry. Not only Huang Bo, Xu Zheng, Guo Tao and others became popular Star, Ning Hao has also become the leading new director in the country, and he is in the limelight for a while. Which star doesn't want to be friends with Jingke Pictures, be friends with Ning Hao, and leave a lasting relationship?

Second: After analysis, these celebrities discovered that there is a place like Weibo that can increase the relationship between them and their fans and increase their stickiness.

Third: The news just broke some time ago that Lanshan Company acquired 1% of Weibo shares for 40 million yuan. Whose Lanshan Company belongs to it?Ye Feng, the richest generation born in the 80s, many celebrities want to get acquainted with Ye Feng by advertising on Weibo.

Due to the above points, Weibo's popularity began to spread rapidly. Within half a month, it began to be featured on major TV programs and entertainment news.

The effect of the overwhelming publicity is that the number of user registrations on Lanshan Weibo began to rise at a terrifying speed. In just half a month, the number of user registrations exceeded 500 million.

And this number started to take off.

Inside the office.

Ye Feng, Chen Huang, Hou Yao, and Zhou Yihang basically checked the backend data and the registrants of the website every day for half a month. Hou Yao couldn't help but said: "This star effect is really big. Half a month In a period of time, the number of people registered on Weibo has increased by more than 400 million. What do these people think? They probably have never been so obedient to their parents."

"You don't understand that."

Ye Feng said: "The vast majority of people here are not here for celebrities, but they see that most people around them are using Weibo, so they also start to use Weibo. This is called being out of the circle."

"What does it mean to be out of the circle?"

Ye Feng's words directly confused Hou Yao, Zhou Yihang and the others.

Ye Feng then remembered that the word "out of the circle" had not appeared at this point in time, so he explained to them that "out of the circle" means that the popularity of something is not only spread within the circle of this matter, but also by more people outside the circle. When passers-by know, this is called leaving the circle.

This is the reason why the number of Weibo registrations has increased significantly.

First, celebrities drive celebrity effect, and many fans register Weibo accounts. Then, do these fans have friends?Do you have any classmates?Slowly, the fame of Weibo spread through these people.

Why was WeChat so popular in the previous life?

Why can't you let go?
Just because everyone around us is using it, everyone is using it. Now the same is true for Weibo. Gradually, under the overwhelming publicity, using Weibo has become popular on the Internet.

Even the first words many people say when they meet are,

"Have you used Weibo?"

"How many followers do you have?"

"Huh? You are only 10, and I already have more than 100 fans. In this way, you follow my Weibo, and I will follow yours on Weibo. Whoever unfollows is a dog."...

Sometimes I have to admit that in the early days of the Internet, products were really easy to develop. As long as you were willing to spend money, it was easy to develop the product. This is the case with Weibo.

And this development is a virtuous cycle.

When Weibo users began to pay attention to the number of fans, the next point of concern was members. People have vanity and comparison mentality. VIP members mean that they are superior to ordinary people.

It costs 10 yuan a month to become a member.

What should I do if I have no money?
Invite users. If you invite 10 people to sign up as a member, you can get a one-month membership. If you invite 60 people, you can directly sign up for a one-year membership. In this way, Weibo will increase its users faster.

2 month 1 number.

Lin Rui finally came back.

On this day, Ye Feng finally had a day off. When Lin Rui came back, he invited Lin Rui, Li Bing, and Wang Hao to go out for dinner. The four of them didn't find any high-end restaurants, but found a hot pot restaurant to eat hot pot.

in the private room.

Four people ate hot pot around the hot mutton hot pot.

"Are you going to come back this time?"

Ye Feng looked at Lin Rui with a smile and asked.

"Stay for two days, take it easy, and then take a flight to Guangzhou to promote the movie theaters in two days," Lin Rui said.

Wang Hao picked up a piece of mutton roll and put it in his mouth happily, and said to Lin Rui: "Oh, Lao Wu, you have been very busy recently. I haven't seen you in two months."

"Oh, don't mention it. I almost lost my life in the past two months."

Lin Rui put down his chopsticks, looked at Wang Hao and Li Bing with a painful look on his face and said, "Do you know how I got here in the past two months? I was like a top. There were so many movie theaters across the country, and I was with the director and several leading actors. I ran from city to city, doing promotions, running from this city to that city, and I didn’t even have time to rest. I almost went crazy, and I finally came back to rest for two days.”

Wang Hao remembered that Lin Rui was working in a film company now and asked: "Promoting "The Journey", right? When I was surfing the Internet at home, there were promotional videos for this movie everywhere on the Internet."

"There's nothing you can do about it. If you want a high box office, you have to promote it well."

Lin Rui picked up his chopsticks again and said, "I don't know if this movie can break the box office record of Crazy Stone."

Li Bing raised his head: "The box office of Crazy Stone seems to be more than 4 million, right? It also broke the box office record."

"4.73 billion."

Lin Rui added.

Li Bing glanced at Ye Feng and Lin Rui: "This movie hasn't been released yet, I haven't seen it, and I don't know how it went, but the movie box office mainly depends on word of mouth, and the publicity of this movie is better than Crazy Stone's Promotional ads, do you think the film was as good as "Crazy Stone"?"

"Whoever sees knows."

Lin Rui chuckled.

"Look at your shyness."

Wang Hao laughed and cursed angrily, and then couldn't help but chirped: "It's only 4.73 million. Is it so easy to surpass? If it can have such a high box office, how much money will the film company make?"

"Third brother, do you think you can surpass it?"

Wang Hao looked at Ye Feng again.

(End of this chapter)