Recast youth

Chapter 1474 Development Policy
After joking with Chen Huang and the others for a while.

Ye Feng became thoughtful.

Now that Lanshan Company has given Weibo [-] million, the next thing that needs to be done is to burn money and promote it, but how to burn money and how to promote it is another problem.

Ye Feng thought of the simplest and crudest way, which is the celebrity effect.

Spending money to sign contracts with celebrities and inviting them to Weibo to attract fans and expand Weibo's reputation in a short period of time is a better plan, and it was also the plan that Ye Feng had discussed with Chen Huang and others at the beginning.

But now that [-] million is available, Ye Feng feels that this plan is not enough. As for advertising in some places on Baidu, it is also a plan, but the effect is not necessarily good.

Or should we advertise on TV shows?
Can social networking sites like Weibo be effective when advertising on TV shows?

Ye Feng was questioning it. After all, Weibo was not a cosmetics website. Sponsoring advertisements on TV programs, Ye Feng didn't know if it would be effective.

"What are you thinking about, Brother Feng?"

At this time, Hou Yao saw Ye Feng in a daze and suddenly came over to ask.

Ye Feng came back to his senses and said, "I'm thinking about how to burn money."

"Burning money?"

Hou Yao asked in surprise: "What kind of money are you burning?"

"The money in the company account will be burned first. 5000 million." Ye Feng raised his head.

"Damn it, burn 5000 million first? Do you want to be so ruthless?"

Hou Yao was stunned. Although he knew that the 5000 million in the company's account was used to develop Weibo, it was too exaggerated to burn out [-] million before the money was warmed up in the account.

Bank money printing machines are not that fast.

Chen Huang was most concerned about Ye Feng's actions. Hearing this, he looked over and asked, "What are you going to do?"

"I haven't thought about it for a while."

Ye Feng shook his head and looked at Chen Huang and Hou Yao: "What I'm thinking about right now is what I told you before, the celebrity effect, inviting celebrities to Weibo. As for the rest, I'm considering whether to sponsor programs on TV stations and advertise. , what do you think?"

Seeing that Ye Feng was determined to burn money, Hou Yao had no choice but to accept his fate: "I don't have any opinion. If you really want to burn money, just burn it."

"It's not bad to advertise."

Zhou Yihang thought for a while and said, "You can go to CCTV to advertise. CCTV's ratings are pretty good."

Chen Huang was deep in thought.

Ye Feng saw Chen Huang deep in thought and looked at him: "Tell me what you think."

"I think this is a bad way for TV stations to advertise."

Chen Huang came back to his senses, looked at Ye Feng and said: "TV is usually watched by the older generation, and most people don't have access to computers. Think about it, who is our targeted user group on Weibo?" ?Mainly young people who have access to computers. They either live in school dormitories without TVs, or they work during the day, and go to Internet cafes to play games after work at night. They don’t know how to go home, or even don’t even have TVs at home. Therefore, TV advertising is very important to these people. It won’t have much effect.”

"Well, then there is no need for TV advertising."

Ye Feng nodded, and Chen Huang got to the point. Now is the time when Internet cafes are very popular. The 80s and 90s generation are mainly concentrated in three places: schools, companies, and Internet cafes.

As for TV?

Not many people read it at all. The most important thing is that Weibo is a social networking site and it is not easy to advertise on TV. Could it be that it is advertised like a blind date website if you want to find a girlfriend?Come to Lanshan Weibo to find your favorite girl?

what.

wrong.This advertising slogan seems to be a plan.

Ye Feng was suddenly stunned.

But at this time, Hou Yao suddenly interrupted Ye Feng's thinking. He took a cigarette and said nonchalantly: "Actually, you just want to develop Weibo users. It's very simple."

"What plan?"

Ye Feng couldn't help but look at Hou Yao.

Hou Yao gestured to the employee area outside and said: "Don't they all have QQ groups? Let them pull people as a performance appraisal. Those who pass the appraisal will receive a salary increase. Those who fail will pack up and leave. Everyone must give me Invite more than 300 people to open Weibo."

Zhou Yihang glanced at Hou Yao angrily: "What a bad idea? Don't they all have to have objections if you do this? Why don't you just pack up and leave after failing the exam?"

Hou Yao said: "Didn't I tell them to increase their wages? If three thousand is not enough, add five thousand. If five thousand is not enough, add ten thousand. Isn't it difficult to do things with money?"

Zhou Yihang asked back: "What if they made a false registration?"

"Check the IP. Can't you tell if it's a dead or alive account?"

Hou Yaoyin said thoughtfully: "Whoever dares to fish in troubled waters with me, I will tell him why flowers are so red."

Hou Yao shook his head: "That's useless. How many people can the company's employees recruit? There are only a few dozen employees in total. Even if none of them recruit 300 people, how many people can there be? A few thousand people is a big deal, and a website has thousands more Can it be useful to you personally?"

"It's not completely useless."

At this time, Ye Feng suddenly spoke. He was reminded by Hou Yao's words. He raised his head and said: "In this way, let the technology side add a function, the user invitation function. Anyone who invites more than ten people will receive a one-month Weibo membership. Invite ten people, and everyone will get a one-month membership. Anyway, the membership function is developed by us ourselves. It doesn’t cost any money, so we will give you more.”

"second."

Ye Feng continued: "It's still the previous plan. Let's sign all the popular celebrities now, let them join Weibo, and help us advertise. It doesn't cost much to just register an account."

Hou Yao asked: "Are all the popular stars signed?"

"Forget about the little stars, just sign with the popular stars. When the little stars see the fan effect on Weibo, they will come on their own in order to maintain the popularity. At that time, the hot search list on Weibo will be prepared for them."

Speaking of this, Ye Feng chuckled and said, "When the time comes, I will have to pay them back every penny of the money I asked them to spend."

"Okay, Yihang and I will handle this matter when the time comes."

Hou Yao nodded. Currently, he and Zhou Yihang not only manage Weibo but also Jingke Pictures in Yanjing. They also know many stars and agents in the entertainment industry.

"Another point."

Ye Feng continued: "Looking for TV stations to advertise, the models need to find young girls with special temperament, and then create the effect of chatting with them on Weibo, and even talking about girlfriends."

"This is called induction."

However, the Internet is indeed like this, especially social networking sites, which cannot be separated from women. Why was Momo so popular in the previous life?
It didn’t become popular just by being able to chat with people nearby or even hook up.

Then Ye Feng talked to Hou Yao, Zhou Yihang and others about how to do some details. They talked in the office until the evening based on inviting users, which celebrities to sign, and how to advertise.

When he was about to go home, Ye Feng was so tired sitting in the car that he doubted his life. He had never worked so hard in his own company, but he had spent a lot of thought on Weibo.

It was also at this time that Ye Feng decided that he would try his best not to develop products in the future. Instead of working hard, it would be better to wait for some of the more popular companies in his previous life to take over, and then acquire them.

Then let them develop freely.

(End of this chapter)