Rebirth: Return to 1991 to be the richest man

Chapter 985: Change the angle and enter the battlefield

Ning Ruifeng knew very well that if this war was won, Changhong would stand at the top of China's color TV companies.

If you fail, then everything will be lost, and everything you have now will disappear.

This is definitely a big gamble for Ning Ruifeng and Changhong led by him.

However, at the moment, this is all Ning Ruifeng can do.

On March 26, [-], Changhong officially announced the beginning of comprehensive price reductions.

Color TVs of all brands and types are sold at large discounts in 61 large shopping malls in 150 large and medium-sized cities across the country.

The profit margin reaches a terrifying 18.00% to 30.00%, which is simply staggering.

On this day, Ning Ruifeng rushed directly to the front line of sales in order to attract the attention of the media.

Wearing a red ribbon, he stood in front of the shopping mall counter, shouted loudly, and became a salesperson himself.

I have to say that Changhong really caught everyone's attention on this day.

This news immediately shocked the domestic color TV market.

Everyone can't figure out why Ning Ruifeng made such a crazy decision?

The commercial gross profit of Changhong Color TV at that time was about 20.00%, but Ning Ruifeng dropped it by 30.00% in one breath. This was obviously unprofitable and would even result in losses.

All color TV companies cannot accept this unreasonable and even brutal price reduction.

Such a price reduction is no longer a loss of [-] to the enemy and a loss of [-] to oneself, but is tantamount to cutting off one's own livelihood and destroying both fish and net.

It can be said that Changhong will not get any benefit at all from doing this.

At this time in Qiuhai Building, Yue Hongsheng reported the news to Chen Jianghai with a suspicious look on his face.

"Mr. Chen, has Ning Ruifeng gone crazy? Can he still make any profit by cutting prices like this?"

Yue Hongsheng asked with a shocked look on his face.

Ning Ruifeng's crazy move probably shocked everyone in the country.

Of course, except Chen Jianghai who seems to see everything.

He smiled slightly and said calmly: "You underestimated Ning Ruifeng. He has a skill in cutting prices."

Later, Chen Jianghai told Yue Hongsheng the mystery.

In fact, if Changhong strictly reduces the prices of all its products by 30.00%, it will go bankrupt soon.

Ning Ruifeng is very smart. Products with large price reductions are actually old products with the largest inventory and have been unsold for a long time.

He was in urgent need of turning these products into cash, and it didn't matter even if he lost a little money.

As for new products and high-priced products, the price reduction is actually not large, and there is profit in it.

In this way, Changhong can quickly withdraw funds while also making some profits.

After hearing what Chen Jianghai said, Yue Hongsheng also understood.

It has to be said that Ning Ruifeng's business skills are quite remarkable.

"Mr. Chen, what should we do next?" Yue Hongsheng asked.

This color TV price war is coming fiercely, and Qiu Hai is definitely unavoidable.

Qiu Hai currently has a small inventory, so the impact is not very big.

But Yue Hongsheng knew that Qiu Hai could not continue like this without any reaction.

Chen Jianghai didn't think twice and said directly: "Hongsheng, I have made an appointment with Director Zhuang of CCTV to shoot a documentary about Qiu Hai. I will contact him later and you will be responsible for arranging the connection."

Hearing what Chen Jianghai said, Yue Hongsheng was a little confused.

Mr. Chen, are these and that?

It can only be said that Mr. Chen's thinking jumped too fast, and Yue Hongsheng felt that he could not keep up at all.

"Mr. Chen, aren't we talking about color TVs?" Yue Hongsheng asked in shock.

Chen Jianghai nodded and replied with a smile: "Yes, this documentary was made for color TV." "Color TV documentary?"

Yue Hongsheng was stunned and asked incomprehensibly, "Mr. Chen, our color TV project has been in place for less than a year, so what's the record?"

Yue Hongsheng thought Chen Jianghai was simply joking.

Is this how the documentary was shot?
Chen Jianghai naturally had a reason for doing this.

When all domestic color TV companies are worried about sales.

The focus of Qiuhai Color TV is research and development, developing its own core technology and achieving cornering overtaking in the technical field.

Tong Qingxiong did not disappoint Chen Jianghai. During this period, he applied for many color TV patents.

Many of them are core technologies and are the only ones on the market.

In this process, Chen Jianghai's guidance is naturally indispensable.

Chen Jianghai is planning to make this documentary about Qiu Hai into a series.

Now that the color TV price war is coming, the first one will naturally be about Qiuhai color TV.

The price war in the market is so fierce, it is really not a good choice for Qiu Hai to stay out of it.

What Chen Jianghai has to do now is to change his angle and enter the battlefield.

As long as this documentary is released, consumers in the market will clearly know how advanced the technologies contained in Qiuhai color TVs are.

With these world-leading technologies, it is completely worthy of the price of Qiuhai color TV.

In this way, the market impression of Qiuhai's high-end and advanced products can be completely established.

"When it is released later, you will know why you did it."

Chen Jianghai smiled lightly and did not explain too much.

Yue Hongsheng didn't understand what it meant, but he didn't dare to ask any more questions.

At the moment, he still has a very important question and wants to get Chen Jianghai's affirmative answer.

"Mr. Chen, aren't we going to participate in this price war?"

Yue Hongsheng was a little anxious when he said this.

In his opinion, if Qiu Hai participated in this price war, the probability of winning was quite high.

In terms of scale, Qiuhai has surpassed Changhong.

This can be seen from the monthly output of Qiuhai color TVs.

More importantly, Qiu Hai is extremely wealthy, which Chang Hong cannot match.

At the same time, Qiuhai also has a huge overseas market to support it.

This makes it difficult for all domestic companies to catch up.

Qiuhai has no lack of money, no shortage of products, and no shortage of markets. Any of these advantages makes its opponents fearful.

Not to mention all added up.

Yue Hongsheng was very sure that as long as Qiu Hai entered the field, he would lose even if he wanted to.

As long as it wins this price war, it will surely reach the top in the country and become the dominant player in the domestic color TV industry.

Chen Jianghai smiled and said: "Hongsheng, don't forget that we still have a very important opponent."

Hearing Chen Jianghai's words, Yue Hongsheng reacted immediately.

"Foreign-funded enterprises!" He almost blurted out.

Chen Jianghai nodded and said in a deep voice: "Yes, I believe that after this war, foreign-funded enterprises will get out of business in despair."

Regarding Chen Jianghai's guess, Yue Hongsheng did not agree very much and asked with a slight hesitation:

"Mr. Chen, foreign capital won't be defeated so easily, right?"

(End of this chapter)