Rebirth: Return to 1991 to be the richest man

Chapter 683 You must remember a concept

Li Tiangang was also watching the news. When he heard Chen Jianghai's answer, his face was full of sneers.

Everyone said that Chen Jianghai was so powerful, but now it seems that he is nothing more than that.

Chen Jianghai's attitude of admitting his mistakes as soon as he came up made many people see his sincerity.

After stating his position, Chen Jianghai invited reporters to ask questions.

"Mr. Chen, I want to know how Qiu Hai will handle this matter next?"

A reporter stood up and asked.

Chen Jianghai smiled slightly: "This matter has been dealt with. Repair personnel have been arranged for the faulty refrigerators, and they rushed to repair them overnight. If they cannot be repaired, we will arrange to bring them back and re-deliver them as soon as possible to ensure that all regions can be repaired in a timely manner. Use refrigeration."

After hearing Chen Jianghai's answer, the reporters present didn't know what to say.

From yesterday to today, in less than one day, this matter was resolved?
Seeing that no one asked questions, Chen Jianghai continued: "So this accident will not affect the implementation of the cold chain plan. The majority of children who need special medicines can still get timely help."

This time, the whole venue became silent in an instant.

Many reporters couldn't help thinking at this time, brother, you have done everything, why did you ask us to do it?

Seeing that no one asked questions, Chen Jianghai smiled and said, "Journalists who have questions can ask at any time."

Hearing Chen Jianghai's words, the reporters present were dumbfounded.

What more?
What else is there to ask?

I want to ask you why Qiu Hai can react so quickly?

Or should I ask why Qiu Hai’s execution ability is so strong?
Originally, the reporters came here because of Qiuhai's quality issues. If they wanted to find a breaking point, it would be best to make the headlines directly.

It is said that it is not a big deal to watch the excitement.

In fact, this is not entirely correct.

To be precise, it is actually the media workers who are really watching the excitement and not taking it too seriously.

What they didn't expect was that Chen Jianghai didn't give them this chance at all.

Since quality issues can no longer be reported, let’s settle for the next best thing and change our thinking to report on Qiuhai’s fast repair and after-sales service!
The next questions basically revolve around this point.

When Chen Jianghai heard these questions, a faint smile appeared on his face.

Things seem to be moving in a good direction.

This crisis public relations is finally half the battle won.

I hope that the next work will go smoothly, and this accident will become a positive publicity for Qiu Hai.

Even to some extent, it will put pressure on other refrigerator manufacturers.

Looking at the questions on the TV, Li Tiangang's face was ashen and extremely sad.

At this time, various departments of Xizimen were busy completing the tasks assigned by Li Tiangang.

However, watching Chen Jianghai on TV, Li Tiangang suddenly felt ironic.

If Chen Jianghai did this, it would be equivalent to everything Li Tiangang arranged before, and now it seems like a joke.

When he thought of this, Li Tiangang's face became even more ugly.

Soon, Li Tiangang, who had been watching the excitement, angrily turned off the TV.

He really didn't want to see the calm Chen Jianghai on the screen now. He always felt that his smile was mocking him.

After turning off the TV, Li Tiangang immediately called the company secretary.

"Xiao Li, notify people in all departments to stop everything they are doing."

Upon hearing the news, secretary Xiao Li was very surprised and asked quickly: "Mr. Li, are everyone's tasks stopped?"

Li Tiangang said in a deep voice: "That's right, everyone! Notify them now, immediately, immediately."

After saying that, Li Tiangang hung up the phone directly.

It seems that Li Tiangang's mood today may not be much better.

……

After the press conference, Chen Jianghai returned to the office.

At this time, Yue Hongsheng and Jin Zhijiang were already waiting for him.The incident of refrigerator quality problems can be said to have come to an end, but if we want to completely solve this problem, we must further improve the quality of Qiuhai refrigerators.

Today, when Yue Hongsheng and the others are summoned, this is what Chen Jianghai will say.

The point put forward by Chen Jianghai is very simple, that is, the quality of the refrigerator must be reached to the extreme, so that all refrigerators on the market can only fall behind.

After hearing this request, Jin Zhijiang frowned.

If you want to achieve good quality, the cost will definitely go up.

Qiu Hai is currently carrying out this cold chain plan with his own money. If the cost rises again, it will mean more losses.

Another point is that Qiuhai's current refrigerator is actually completely qualified.

In Jin Zhijiang's view, there is really no need to continue to improve quality.

A better way is to organize more maintenance teams.

The cost of doing this will be much lower than improving the quality mentioned by Chen Jianghai.

As a project leader, Jin Zhijiang must take into account the important factor of cost.

Jin Zhijiang did not hesitate and directly told Chen Jianghai his thoughts.

Chen Jianghai rejected this suggestion on the spot.

In Chen Jianghai's view, Jin Zhijiang's view was completely wrong.

The main purpose of the maintenance team and directly-operated stores is after-sales service.

According to Jin Zhijiang's approach, these two departments will become firefighters.

This is inconsistent with Chen Jianghai’s original intention of establishing these two departments.

More importantly, quality is always the top priority for a company.

If there are problems with the refrigerator, it means that it is not perfect enough. Qiuhai can continue to study this aspect instead of just avoiding it because of cost.

This also goes against his philosophy of running a business.

Chen Jianghai frowned and said, "Isn't it just a little cost? Does Qiu Hai lack this little money?"

"Also, you said that our products are completely in accordance with the quality standards on the market. If something goes wrong with it, it means that the standards are also wrong!"

"From now on, I have only one requirement for our Qiuhai products, and that is to become the quality benchmark for similar products. When everyone buys similar products, they must subconsciously use our Qiuhai products as a comparison."

"You must remember one concept: first-rate companies make standards, second-rate companies make brands, and third-rate companies make products. To be a first-class company, we must be standard setters, not followers."

Regarding quality, Chen Jianghai has never been stingy.

No matter how much manpower and material resources are invested, as long as this standard can be achieved, all the efforts will be worthwhile.

On the third day, reports about the quality problems of Hai refrigerator made headlines in all newspapers.

What surprises many people is that the focus of this report is not the quality of Qiuhai refrigerators.

The focus of most newspapers was the speed with which Qiuhai responded to the crisis.

It can be said that Qiu Hai conducted perfect crisis public relations this time, and in the eyes of these media reporters, it was almost impeccable.

This can be seen from the headlines of major newspapers.

"What can we do in one day?"What did Qiu Hai do again? 》

"In 24 hours, Qiu Hai handed over a shocking answer sheet. 》

"Qiu Hai Speed, China needs such speed!" 》

"Qiuhai, a caring and responsible company"

"With such demanding quality, who can surpass it?" 》

In short, all the newspapers basically praised Qiuhai, and no one mentioned the quality of the refrigerator again.

Even if some newspapers published this incident, not many people would read it.

On that day, many media directly organized personnel to go to remote mountainous areas to report specifically on the progress of the Qiuhai cold chain plan.

In this way, the original crisis will be eliminated.

(End of this chapter)