Rebirth: Return to 1991 to be the richest man

Chapter 682: Isn’t this just jumping into a pit?

As the saying goes, success is the same as failure.

Chen Jianghai used the cold chain plan to complete the first step of publicity for Qiuhai refrigerators, improving the brand's reputation and influence.

Now, there is an accident in the cold chain plan. In Li Tiangang's view, this is quite ironic.

"The various departments below must handle the tasks I will announce next as soon as possible. This battle must be fought well, successfully, and beautifully!"

Li Tiangang said with excitement.

The senior officials of the Beijing office are all here, and they are all waiting for Li Tiangang to assign tasks to them.

"Propaganda Department, contact the newspaper as soon as possible. The quality problem of Qiuhai's products must be reported as soon as possible. It is best for everyone to know about it. Qiuhai must not be allowed to get away with it. Do you understand?"

The head of the Propaganda Department quickly stood up and replied: "I understand, Mr. Li, and I promise to complete the task."

Li Tiangang followed up and explained: "Colleagues from the marketing department will hold a press conference immediately tomorrow to fully compare our products with Qiuhai's products. We must step on Qiuhai's products, do you understand?

"Mr. Li, we know what to do."

The tasks Li Tiangang released next basically involved all departments of the company.

There is only one purpose for so many tasks, which is to defeat Qiu Hai and enhance Xizimen's own brand power.

While Li Tiangang was in the meeting, Chen Jianghai, Yue Hongsheng, and Jin Zhijiang also discussed how to deal with this problem in the future.

The first and most important point is not to shirk responsibility at all.

This matter must be fixed at the product quality level and cannot be raised to the entire company level.

Regarding this point, Yue Hongsheng and Jin Zhijiang disagreed at first.

If Qiu Hai admits his mistake directly, the impact will definitely be very bad.

After knowing the thoughts of the two people, Chen Jianghai also told the two people his thoughts.

Quality issues have happened now, and they cannot be hidden.

In this case, Qiu Hai might as well admit it directly and maybe gain some goodwill.

Qiu Hai had a good impression among the public before, and this impression should not be ruined.

There is an old saying in China: if you know your mistakes, you can correct them, and there is no greater good.

When there was a problem with the product, Qiuhai did not deny or shirk it, but solved it as soon as possible. This is the responsibility of a company.

More importantly, as long as Qiu Hai can solve the quality problem as soon as possible, bad things may turn into good things.

After listening to Chen Jianghai's analysis, Yue Hongsheng and the others looked at Chen Jianghai with admiration.

People who are not bosses can always think of things they can't think of.

After Chen Jianghai's explanation, the two of them had no opinions on this point.

As for the second point, that is to win the support of public opinion.

The problems Qiu Hai encountered this time were not due to his own reasons. It can only be said that he did not expect that the transportation link would cause such trouble.

More importantly, what Qiu Hai is doing this time is charity, a free donation without making a penny.

If we start from these two points, we will definitely gain everyone’s understanding.

At the same time, we must also use the media to report the truth of the matter.

Let more people know the whole process, instead of just following what others say, right and wrong.

Finally, Chen Jianghai will personally explain the company's attitude and sincerity.

When faced with this kind of problem, Chen Jianghai, as Qiu Hai's boss, showed up and spoke out more sincerely.

"Do you have any more questions?" Chen Jianghai asked, looking at several people.

Yue Hongsheng and Jin Zhijiang quickly shook their heads and said: "Mr. Chen, no more!"

"Then get it done quickly, we can't delay this matter any longer!"

"Let's go now!"

……

The next day, the entire incident was published in the newspaper.

Among them, there are many illustrations in the newspapers, the main content of which is the rugged mountain roads and the use of ox carts to pull goods.

If Qiu Hai himself didn't report this incident, many people would not know about it at all.

They were very surprised to see such a piece of news in the newspaper today.As a star company in Pingshan, how could Qiuhai still have quality problems?

This was their first reaction after seeing the title. They felt a little disbelieving and a little disappointed.

Slowly, they finished reading the report and knew exactly what happened.

"To be honest, this has nothing to do with the quality of Qiuhai products, right?"

"I feel the same way. On such a mountain road, bumps and damage are inevitable."

"So what? It means there is indeed something wrong with Qiuhai's products!"

"That's right, if you bump or touch it, something will go wrong. So if we buy it and use it, who can guarantee that it won't bump?"

"I don't understand your point! Qiu Hai is doing this for charity. This refrigerator is a free donation, not sold to you!"

"What? If I don't buy it, can't I evaluate it?"

"The reviews are fine, how can you say other people's products have problems?"

"Yeah, the road is so broken, not to mention the refrigerator, even the car can't withstand the bumps!"

……

For a while, many people started arguing about this matter.

What everyone should have been focusing on was quality issues, but with this commotion, everyone's point of contention has changed.

I'm afraid Chen Jianghai himself didn't expect that this report could have such a useful effect.

Xizimen also asked someone to publish a report, and the words they said were naturally derogatory to Qiu Hai.

In short, many places are now debating Qiu Hai's refrigerator issue.

The next morning, Chen Jianghai went on TV.

Boss Qiu Hai, who has always been low-key, appeared on TV, which naturally attracted the attention of many people.

Among this group of people paying attention, the purposes are also different.

Some people just want to see what Chen Jianghai looks like.

Some people are concerned about the quality of refrigerators.

The rest of the people want to know what kind of crisis public relations Qiu Hai will do in this matter.

Soon, Chen Jianghai appeared on TV.

The seriousness on Chen Jianghai's face at this time was enough to show that he attached great importance to this matter.

"I'm sorry that Qiuhai refrigerators have such problems."

This was the first sentence Chen Jianghai said.

Without any argument, Chen Jianghai directly admitted the matter.

Li Tiangang, who was watching TV, frowned and his eyes were a little gloomy.

He never imagined that Chen Jianghai would admit this so easily.

Logically speaking, shouldn't Chen Jianghai strongly deny it?

"Someone told me that this matter actually has little to do with Qiu Hai. The main thing is that the road is too difficult. If you use another brand of refrigerator to go up, it will most likely be damaged."

After hearing what Chen Jianghai said, many people felt that what Chen Jianghai said was quite reasonable.

Some people also think that what Chen Jianghai said is nothing more than trying to shift the responsibility away from others.

But what Chen Jianghai said next made many people not expect it.

"I don't agree with this view. If it's broken, it's broken. That's my own problem and has nothing to do with other people."

Chen Jianghai said with a serious face.

When Chen Jianghai said this, everyone in front of the TV was very surprised.

what is this?
Directly admit that it was Qiu Hai's own fault?

Many people are puzzled.

Isn't this jumping into the pit by yourself?

(End of this chapter)