Rebirth: Return to 1991 to be the richest man

Chapter 666 Direct stores and franchise stores

After learning about the situation in China, PepsiCo headquarters immediately held an emergency meeting.

After some deliberations, the headquarters finally decided to give up the price war with Tianfu.

After hearing the news, Condra was very disappointed.

According to the headquarters' approach, Pepsi's market in China will enter a state of shrinkage.

It will be difficult to regain these markets in the future.

Thinking of this, Condra couldn't help but slam the table, and all his plans were disrupted.

Of course, there is another way now, and that is to make peace with Tianfu.

In this way, losses can be minimized.

Condra's expression became uncertain as to whether he should do this or not.

……

The next day, Chen Shuyao called and told Chen Jianghai that PepsiCo had come to make peace.

Chen Jianghai was not surprised at all by this news.

Tianfu can afford to lose money in this price war, but these two foreign-funded enterprises cannot.

They need to bear the expensive cross-border costs, which is their Achilles' heel.

It was precisely because of this that Chen Jianghai dared to initiate this price war.

If these two companies have laid out their production lines in China, the outcome of this price war will really be unpredictable.

"Jiang Hai, what do you think we should do next?"

Now that this matter has come to an end, Chen Shuyao is also greatly relieved.

Chen Jianghai smiled and said: "Since they want to make peace, let's make peace. Jiamei and Tianfu have been losing money for so long, and it's time to start making money."

Chen Shuyao was somewhat skeptical about Chen Jianghai's words.

If the price war stops, the beverage market will simply enter a battle between three companies again.

Under such circumstances, even if Tianfu can make money, it is nothing more than making up for its previous losses.

In Chen Shuyao's view, it will take a long time to truly make a profit.

"I hope so!" Chen Shuyao said softly.

Chen Jianghai could also tell that the other party lacked confidence.

However, Chen Jianghai didn't plan to explain more. She would understand when the results came out.

Now Tianfu has won a big victory, but the price war on instant noodles continues.

However, Jiamei's situation is much better than before. After all, Tianfu no longer uses it to invest money.

Under this situation, Jiamei's current purpose is very simple, that is, to fight to the end with Uni-President.

Whoever wins this price war will determine the future pattern of instant noodles.

……

On the same day, Chen Jianghai also received a call from Shang Yuanming.

"Jiang Hai, Haidilao has now opened its tenth branch!"

All in all, Haidilao has been established for more than a year.

In just one year, ten branches were opened, which is quite fast.

As for how much money Haidilao made, Chen Jianghai really didn't care.

After all, his original purpose of setting up Haidilao was to help Shang Yuanming and his wife get out of trouble and have a good future.

"Brother-in-law, it seems that business is going well, congratulations!" Chen Jianghai said with a smile.

Shang Yuanming laughed, "Jiang Hai, don't forget, you are the major shareholder of Haidilao!"

"Of course I know that."

Chen Jianghai replied, "Brother-in-law, what are you going to do next?"

Upon hearing this question, Shang Yuanming replied directly: "Now there is Haidilao in Hangzhou and Suzhou. Next, I will continue to open branches south."

Haidilao's current business is getting better day by day.Looking at the income on the books, Shang Yuanming really woke up laughing even in his sleep.

Of course, with high income comes more work and pressure.

As more and more branches opened, he had more and more things to consider.

In this regard, he was both pained and happy.

"Brother-in-law, have you ever thought about opening a branch in another way?"

Chen Jianghai thought for a while and couldn't help but suggest.

Hearing Chen Jianghai's words, Shang Yuanming was stunned.

Let’s find another way to open a branch. Opening a branch isn’t just about site selection, decoration, and training. What other way is there?

"Jiang Hai, what do you mean by this?" Shang Yuanming asked in confusion.

Chen Jianghai’s proposal is simple, that is, an open franchise model.

Shang Yuanming can continue to open branches, but the names of these branches will be changed, and they will be direct-operated stores from now on.

If the franchise model is adopted, the speed of opening directly operated stores will drop significantly.

In the end, there may be a direct store in the most prosperous area of ​​a city.

As for other places, it is entirely possible to adopt the franchise model and let others open Haidilao branches.

To put it simply, Haidilao provides technology and services, and those who join the franchise provide space and money.

Of course, directly operated stores have advantages and disadvantages, and the same goes for franchised stores.

The biggest advantage of direct operation is that resources can be allocated uniformly, so that the best utilization of resources can be achieved.

Of course, there are also disadvantages of direct operation, that is, each store has too little autonomy.

The bigger problem is that a lot of manpower, material and financial resources need to be invested in the early stage.

Joining this model can save the company a lot of money, and at the same time, it is more flexible and proactive than a directly operated store.

As for the disadvantages, it is that it is not easy to manage, and store management personnel may be mixed.

Chen Jianghai also briefly discussed the advantages and disadvantages of the two on the phone.

Shang Yuanming's eyes shone after hearing this. Compared with the advantages of joining, the disadvantages did not seem to be unacceptable.

More importantly, this is not completely impossible to avoid.

"Jiang Hai, do you think we can set up an inspection team to inspect each franchise store to see if the standards in their store can meet our Haidilao requirements, so as to delete unqualified franchise stores? Woolen cloth."

Chen Jianghai nodded, Shang Yuanming's idea was good.

"But brother-in-law, there is another important point, and that is the choice of franchisees."

First of all, the first point is that individuals are not allowed to join.

It costs a lot of money to open a Haidilao branch.

If you apply as an individual, your assets cannot be verified at all.

And even if the verification is successful, what happens if the person who signed the contract runs away?
Therefore, early franchisees must join in the name of the company.

Of course, not all companies can apply to join, which involves the second point.

The company applying for Jiamen must have at least 100 million yuan in liquidity on its books.

This is the lowest operating capital required to open a Haidilao business.

If even this condition cannot be met, there is no need to join.

What Chen Jianghai said is just preliminary preparation work.

Once the franchise is successful, the direct-operated store will send people to the franchise store for training.

The purpose of Haidilao is to put service first, which needs to be implemented seriously whether it is a directly-operated store or a franchise store.

Before joining, Haidilao can charge a franchise fee. After joining, it can require the franchise store to pay a certain trademark usage fee every month.

Haidilao is open to franchisees, and there are only two ways to make money.

In response to this idea, Shang Yuanming thought about it and asked a lot of questions, and Chen Jianghai also answered them one by one.

(End of this chapter)