Rebirth: Return to 1991 to be the richest man

Chapter 2156 This is definitely not the ultimate goal

Luo Hao was also thinking about this problem. He seemed to have caught something, but he couldn't tell the specifics.

Chen Jianghai waited for a moment and found that Smith didn't seem to understand yet, so he continued: "The so-called extraction of residual value actually refers to after-sales service."

"The electrical appliances that are sold do not mean that they have nothing to do with you. Electrical appliances will always be worn out during use. Once they break, they need to be repaired."

"No matter how small a mosquito is, it's still meat. As long as it reaches a large scale, it can monopolize [-] to [-] percent of the market in this industry. If you add up a small amount to a large amount, it will also be a huge profit."

Hearing this, Luo Hao's eyes lit up.

He felt that he could almost understand Chen Jianghai's plan.

Obviously, Smith was asked to set up a maintenance department. While selling electrical appliances, he also advertised for the maintenance department.

If your electrical appliance breaks down, you can come here to fix it.

Many domestic electrical appliance companies are already doing this.

It's nothing more than setting the price lower to seize the repair market.

But Luo Hao felt it was a little too superficial. Did Chen Jianghai just mean this?

What Luo Hao didn't know was that Chen Jianghai actually started his career by repairing electrical appliances in his early years.

He knows this industry far better than anyone else.

If he simply seizes the repair market, he would be really looking down on Chen Jianghai.

Moreover, anyone who has been in the United States knows that the economy here is very developed. For some users, once an ordinary electrical product breaks, they just need to replace it with a new one.

Throw away the original items as trash instead of wasting time on repairs.

Since Chen Jianghai has brought it up now, there must be some other reason.

After all, Chen Jianghai has been able to reach where he is now, but it would be impossible if he only relied on this little wisdom.

At this time, Smith also understood what Chen Jianghai meant.

But he firmly believes that this is definitely not the other party's ultimate goal.

Chen Jianghai definitely has a more in-depth way to completely solve the problems faced by Belushi today.

Therefore, Smith asked simply: "I really didn't think of repairing electrical appliances, but there are also specialized organizations in the United States doing this business."

"Of course we can set up a special maintenance department to seize this part of the market, but is it really worth it? Otherwise it will be a thankless outcome."

"After all, in the United States, labor costs are ridiculously high."

Chen Jianghai was not surprised by Smith's reaction, because his plan was not finished yet.

Therefore, he continued: "If there is a demand, there will be services. It is not surprising that there are institutions here in the United States that specialize in repairing electrical appliances."

"But as far as I know, their repair costs are quite expensive. Many people would rather do it themselves than hire someone to repair it, or simply pay for a new one."

Smith nodded and said with great agreement: "Yes, it is indeed like this, because labor is very expensive here in the United States. In addition, the land is sparsely populated and people live in scattered places, making door-to-door maintenance very difficult."

"So this part of the cost will naturally be borne by the customer. Taken together, the maintenance cost will naturally become very high." "This is why I say that if we engage in the maintenance industry, it is easy to be thankless."

But Chen Jianghai waved his hand very calmly and said: "Hey, Smith, don't be so anxious, just listen to me. I'm not saying that we want to enter the maintenance industry. I said from the beginning that what we want to do is after-sales service."

"This maintenance is not to set up a separate company, but to set up an after-sales department under Qiuhai Electric. Moreover, we only repair the electrical appliances sold by Qiuhai."

Looking at Smith, Chen Jianghai continued: "Of course you will say, isn't this the same as the after-sales service of other electrical appliance companies?"

"I can tell you clearly that this after-sales service is completely different from their after-sales service. Although their functions and names are the same, what they can actually do is still very different."

"Their after-sales service is sometimes more like a decoration, and we must make full use of this after-sales department."

"I can even tell you that after-sales service is more important than the electrical appliance sales itself."

Smith was dumbfounded by this time.

Although he knew that the method Chen Jianghai thought of must be a surprise, or even overturn the entire industry standard.

But he still couldn't believe it.

The after-sales service of an electrical appliance company is more important than sales?
This is simply like a fairy tale.

But this was said by Chen Jianghai, and he had to work hard to believe it, and make an accurate judgment based on his thinking as much as possible.

At this moment, Smith wanted to figure out what exactly this after-sales service was going to do, and what terrible profits it could bring to the company?

Including Luo Hao, he was looking at Chen Jianghai with a confused face at this moment, waiting for his next words.

He knows very well that even the domestic Qiuhai Group has not fully launched this after-sales service, and why can it be launched in an environment like the United States.

The after-sales service mentioned by Chen Jianghai seemed to be a brand new concept to them, completely breaking their traditional understanding.

Luo Hao thinks that his thinking is actually deviant enough and his thoughts are wild enough.

Even in later generations, he was known as an industry disruptor.

But even so, he couldn't figure out what kind of after-sales service Chen Jianghai was talking about?
When Chen Jianghai saw the looks the two of them were looking at, he stopped hiding it, smiled slightly, and continued to tell everything.

"The after-sales service I want to do is like this. Build a huge team. Almost every city will have an after-sales service store for Qiuhai Electric."

"Moreover, our services must be considerate, with a good attitude, and at low cost. We can even repair minor electrical problems for free, and we also provide door-to-door service."

"With this approach, I'm afraid no maintenance company can compare with us."

"And one thing to remember is that we only target users who buy Qiuhai Electrical Appliances. While winning our own existing users, we will naturally not have too many conflicts with them."

"Smith, once this after-sales department is established according to my requirements, it should develop rapidly."

Smith immediately shook his head like a rattle and said: "Chen, this won't work, it absolutely won't work! The service attitude is good and the cost is low. They even repair electrical appliances for free and provide door-to-door service!"

"Of course we can make customers very satisfied by doing this, which is what customers want most, but I dare say that no maintenance company in the world can match this kind of after-sales service."

"However, this also faces a big problem. The total investment will be ridiculously large."

(End of this chapter)