Rebirth: Return to 1991 to be the richest man

Chapter 2090 Silent is better than sound

Qi Jingyi was still a little confused.

He still couldn't figure out the definition of hard advertising and soft advertising.

In his mind, advertising is advertising. Even if Chen Jianghai just talked about practical cases of soft advertising, he seemed to have grasped something, but he had not yet fully understood it.

Chen Jianghai knew from Qi Jingyi's expression that the station leader had not yet understood the meaning of the soft advertisement.

So he continued: "Hard advertising forces input from the audience. To put it bluntly, it means directly opening the audience's head and inserting the advertisement."

"Such a crude method will definitely disgust the audience, even if it happens once or twice. If it happens too many times, it will become unbearable, and the effect will certainly not be much better."

"Just take what you said and let the audience vote with pioneer mobile phones to be eligible for the lottery. Setting the threshold in this way seems very rigid and will make the audience very disgusted."

"And they will have the same sentiment towards our pioneer brands, thinking that we are overbearing, and it is possible to unite to boycott us."

Qi Jingyi seemed a little unable to understand, and said a little unfairly: "But these prizes are provided by you pioneers!"

"They only need to send a text message for a few cents to get a chance to get the phone. Don't you, the manufacturers who have paid the price, be allowed to have some demands? Isn't this gangster logic?"

Chen Jianghai smiled and shook his head and said, "Director Qi, your idea is still too simple."

"I don't have a thorough understanding of the nature of our people, or I think too well of human nature."

"Mr. Chen, what do you say?" Qi Jingyi asked humbly.

"Director Qi, why is the lottery so popular? Everyone is willing to come to the lottery? Because everyone wants to take advantage. This is human nature!"

"As the saying goes, don't take advantage of the bastard. Driven by this kind of thinking, do you think it is useful to reason with them?"

"If they don't get the advantage and end up with a bunch of requests, do you think they will be happy?"

Qi Jingyi shook her head subconsciously.

Chen Jianghai smiled slightly and continued to conclude: "So, soft advertising is needed at this time."

"Soft advertising means to use a secret method to place advertisements, so that the audience can accept them invisibly. Its characteristic is that it can be seen everywhere, but it is difficult to find it."

"To put it bluntly, it's about hiding a needle in the cotton and using softness to overcome hardness. Compared with hard advertising, soft advertising is less likely to arouse the audience's disgust."

"Just like our activity plan this time, we did not directly tell the public that the pioneer mobile phone is good and everyone will use the pioneer mobile phone. Instead, we set the prize to the pioneer mobile phone."

"Invisibly, everyone will be more impressed by the Forerunner mobile phone. After all, it is the prize they want to get!"

"For example, if someone wants to get a prize, but doesn't know whether the Forerunner mobile phone is good or not, he will find channels to find out. This will invisibly increase the popularity of the Forerunner mobile phone and also achieve the effect of advertising."

Qi Jingyi opened his mouth to say something, but obviously he still failed to fully sum up the advantages of soft advertising.

There were thousands of things he wanted to say, but he just didn't know how to say them.

Seeing Qi Jingyi's expression at this moment, Chen Jianghai was secretly amused. He simply went deeper and said, "Director Qi, in order to facilitate your understanding, I will tell you another soft advertisement that can be implemented in practice. After listening to it, you should be able to fully understand what happened."

Qi Jingyi quickly said: "I would like to hear the details!"

Chen Jianghai smiled slightly: "For example, if we are filming a TV series now, the hard advertising method is to place advertisements in front of the TV series."

"Forerunner mobile phones are great. Forerunner mobile phones are good. They are hollow and easily arouse people's rebellious psychology. They find them annoying and distract them from watching TV series." "At this time, we are placing advertisements in TV series. For example, when the male and female protagonists use them when they are on the phone. It’s the Forerunner mobile phone.”

"Then the male protagonist threw the phone away angrily, but it still worked when he picked it up. Did he use his actual actions to invisibly instill in the audience the impression that the pioneer mobile phone was of good quality?"

"Or maybe the heroine takes the Forerunner mobile phone and plays various games and cutting-edge things, and praises the mobile phone for its ease of use and advanced technology."

"These are all needed for the TV plot, but in fact the advertisements are hidden inside."

"As long as you make it as natural as possible, the audience will not be disgusted, but will think it is part of the TV series."

"The advertisable effect has actually been achieved, and it will be very good."

This time Qi Jingyi finally understood the mystery and looked at Chen Jianghai with eyes full of astonishment.

After a moment of silence, Qi Jingyi gave a thumbs up: "High, really high!"

"Why is there such a big gap between this person and others? Mr. Chen, your idea is simply genius."

"I'm afraid only you can think of soft and hard advertising. Your way of advertising will change the structure of the entire industry to a considerable extent."

"Don't worry, I won't tell the second person about this method. They can see that it's their own skill."

Chen Jianghai had a different opinion on this. He shook his head slightly and said with a smile: "It's not necessary. Mr. Qi, just feel free to use it."

"Everyone is very smart, especially good at imitating. Maybe after watching it once, they will be able to figure out the truth and learn the same thing."

"So, in order to get the first batch of dividends, you can even ask them to do this. In this case, your TV station can also receive more advertisements."

"Consider it my contribution to you. Then you can charge me less advertising fees."

Qi Jingyi once again looked at Chen Jianghai with admiration.

This is the pattern of Chen Jianghai, the number one genius in the domestic business community, Qiuhai CEO!
You can say that he is broad-minded, informal and generous.

You can also say that he is dismissive and contemptuous of all living beings.

He didn't take these things seriously at all.

He was very confident and thought it was just a soft advertisement, so he didn't need to take it too seriously.

It was like an idea thrown out casually, and it was completely unworthy of mention here.

In other words, he has more and better ideas in his mind, so he seems to be so indifferent to such a genius idea that is obviously unparalleled in the eyes of others.

Qi Jingyi couldn't help but feel silently for Chen Jianghai's opponents.

Meeting such a monster like Chen Jianghai is destined to be the greatest misfortune in their lives.

Being able to become friends and collaborators with Chen Jianghai is also the happiest thing in the world.

It just so happened that he, Qi Jingyi, became one of the lucky ones.

(End of this chapter)