Rebirth: Return to 1991 to be the richest man

Chapter 2089 This is called eating the soft and not the hard.

Chen Jianghai nodded and responded: "It is indeed time for the Super Girls to hold the finals. I have been thinking about talking to you about this recently, but I didn't expect you to come to me first. Now it can indeed be held."

Hearing what Chen Jianghai said, Qi Jingyi breathed a sigh of relief.

To be honest, he was really afraid that Chen Jianghai was telling something unexpected.

Time dragged on for too long, and the super girl was completely useless.

Fortunately, after receiving a positive answer, his heart finally fell to the ground.

Qi Jingyi hurriedly asked Chen Jianghai: "So, Mr. Chen, are you still going to proceed according to the original plan? There are no other changes on your side, right?"

Chen Jianghai frowned slightly and searched for a while, then nodded and said, "Yes, after all, there are more high-tech and smarter mobile phones now."

smart phone……

A look of doubt flashed in Qi Jingyi's eyes, but he did not ask, but quietly waited for Chen Jianghai's next words.

"The first is the SMS voting method we have used."

"The popularity of super girls has dropped a bit now, so let's bring this popularity back."

"How to bring back the enthusiasm? Of course, it is to make the audience feel involved."

Sense of participation…

Hearing this, Qi Jingyi's eyes lit up.

"In the past, the finals of other programs were always judged by the judges. Some were rigid and a bit old-fashioned. And it was easy to cause trouble, saying that the champions were all predetermined."

"And if we adopt the SMS selection method, it will not only allow the public to have a sense of participation, but also ensure fairness to the greatest extent."

"The champion is chosen by the audience. Whoever is liked by the audience the most is the champion. This is understandable and no one can find anything wrong with it."

Qi Jingyi nodded seriously, and even said a little excitedly:

"This is indeed a good method, and it is also a relatively novel way to choose the champion. The audience will definitely like to watch it more, and the popularity will pick up quickly."

"Mr. Chen, besides this, are there any other changes?"

Qi Jingyi looked at Chen Jianghai with burning eyes, full of expectations for him.

At this moment, Qi Jingyi was like a juice press, trying to squeeze out all Chen Jianghai's things and talents.

Moreover, after working with each other for a while, he became accustomed to the various novel and effective methods proposed by Chen Jianghai.

He always wanted to see more.

It felt like Columbus discovering the New World.

Shocked and curious.

When Chen Jianghai saw the way his eyes lit up when he entered, he couldn't help curling his lips and said, "You think I'm a god. I have countless novel ideas all at once."

"But there's one thing I need to change about Supergirl. To be more precise, it's about your TV station."

"I think you are very jealous of CCTV's advertising revenue!"

Qi Jingyi's heart was beating fast when she heard Chen Jianghai talking about this.

He tried his best to appear as normal as possible, but he nodded without hesitation and said: "Of course, an advertisement in front of the News Network is comparable to our advertising revenue for several months. How can we not be jealous?"

"It's just that it is the largest TV station in China after all. We can't compare... Wait! Mr. Chen, what do you mean by this? Is there any way you can make our advertising revenue higher?"

Qi Jingyi looked at Chen Jianghai expectantly.

Out of his trust in Chen Jianghai, he knew very well that since Chen Jianghai mentioned this, he must have some strange ideas.Chen Jianghai did not show off and said directly:
"That's right, I've come up with a new method here that can not only increase your advertising revenue. It can also be said to be an innovative model that subverts the entire television industry. The audience will not have any objections. It is a smooth and gentle way. method."

"If the previous kind of advertising was called hard advertising, my method is soft advertising."

Hard advertising?Soft advertising?
When these fresh words came out of Chen Jianghai's mouth, Qi Jingyi's interest was completely aroused.

He couldn't wait to ask: "You should tell me quickly, in what specific way? I'm so anxious."

If others had said this, Qi Jingyi wouldn't be so excited.

Because he will think that it is bragging or that it is not that safe.

It may just be some people's wishful thinking. If it is used on the show, it may not stand the test.

But Chen Jianghai is different.

The few times they have cooperated, facts have proven time and again that whatever Chen Jianghai proposes is often a very novel idea, in a way they have never thought of.

Even something that subverts their traditional concepts.

But even so, Chen Jianghai never missed it once.

Everything he said came true every time.

The key is that the results are very good, often exceeding expectations.

That's why Qi Jingyi seems so urgent now.

In his opinion, what Chen Jianghai said often represented a [-]% success rate.

Chen Jianghai organized his thoughts and then replied calmly: "Actually, it's just adding something to the mobile phone SMS voting."

"Take Super Girl as an example. You can launch an event at that time. All viewers who vote through mobile phone text messages will have a chance to draw a lottery after the winner is selected."

"Ten viewers were selected and received prizes. The prize was a Forerunner V2 mobile phone."

"At the same time, you should note one thing. Audiences who vote with pioneer mobile phones are more likely to be selected."

"This is a way to kill two birds with one stone. On the one hand, it increases the ratings. After all, if you send a text message, you have the chance to win a mobile phone worth several thousand yuan. Everyone will try it."

"They will even mobilize relatives and friends around them to vote. In this way, the number of people paying attention to the show will naturally increase."

"On the other hand, our pioneer mobile phones will be known to more and more people."

"It is not an advertisement in the traditional sense, but it has the effect of advertising. So we should give your TV station advertising fees."

Hearing this, Qi Jingyi's eyes widened.

He didn't expect that advertising could be done in this way.

The first aspect is to increase the ratings, he can figure it out.

However, regarding the second aspect that Chen Jianghai said, he still didn't understand something, so he couldn't help but say:

"Mr. Chen, since this is an advertisement, why don't you require all viewers who participate in the voting to use a Forerunner mobile phone to get the chance to win the lottery, otherwise it will be invalid."

"In this way, I'm afraid the sales of your pioneer mobile phones will directly rise to a higher level."

Chen Jianghai smiled and shook his head and explained: "Director Qi, I told you before, the kind of advertising in the past was called hard advertising. If you follow the method you said, it is actually a kind of hard advertising. "

"To be fair, many ordinary consumers are very averse to advertising. So if we want to advertise and achieve good results, we have to find ways to do it subtly."

"Otherwise, going too far will lead to resentment and even boycott of our products. This is called accepting the soft and not the hard."

(End of this chapter)