Rebirth: Return to 1991 to be the richest man

Chapter 2083 I Can't Eat Hot Tofu

As Chen Shuyao said before, when she was hungry, she was willing to exchange gold bars for a meal.

Although this metaphor is a bit exaggerated when applied to today's lamb wine, according to Chen Jianghai, there is still a lot of room for maneuver.

Of course, too much is too much.

This scale must also be grasped well.

Otherwise, it will also bring an unpredictable blow to the lamb wine.

Chen Shuyao thought about it secretly, and then asked: "After the first batch of lamb wine is launched, will there be any changes in the price?"

Chen Jianghai naturally heard the implication of her words, and replied with a smile: "The price is still the price we agreed on, and this price will easily remain unchanged."

"Of course, it can be cheaper during the promotion period, still 18 yuan a bottle. We just want more people to have the opportunity to try the taste of this wine, and then remember it and fall in love with it."

"However, after this wine is officially launched, profits must still be guaranteed so that the winery can develop well and stably."

Chen Shuyao on the other end of the phone nodded, she was right.

Chen Jianghai continued: "Moreover, the price positioning of a liquor is also very subtle. It must not only ensure market acceptance, but also ensure its grade in the minds of consumers."

"But one thing remains unchanged. Our wine must be the most conscientious in China. While ensuring the quality of raw materials, it must also be the most affordable in terms of price."

"This is also Mr. Jia's wish. Whether he makes money or not is secondary. He just wants to let all of us in China have the opportunity to taste this wine."

"The ultimate reason why I am willing to invest in this winery in Chenjiacun is not to make money. The main reason is to pass on this skill and help Mr. Jia fulfill his wish while driving the development of the village and bringing more people to the world. Be able to get rich faster.”

In his last life, Chen Jianghai saw the price of Feitian Moutai skyrocketing. It had lost the value of the commodity itself to a great extent and turned into a luxury product that could be used for investment and financial management.

In Chen Jianghai's eyes, this is actually against the laws of the market.

Later results also proved that this top Chinese liquor, once known as the national liquor, has experienced various situations as a result, and a lot of negative news has spread.

There was no way he was going to let Lamb Wine become like that.

I believe Jadwan is not willing to see such a result.

Chen Jianghai dare not say that he can change the future pattern and direction of the entire Chinese liquor market with his own efforts, but at the very least, he wants to make lamb wine a clear stream in the market.

Coupled with the sealed vat wine in his hands, the two complement each other and allow Chinese people to at least afford to drink truly good liquor.

That's right, he is now using hunger marketing for the newly introduced lamb wine.

The definition of hunger marketing is that the producers and providers of goods intentionally lower their output in order to regulate the supply and demand relationship and create the illusion that supply exceeds demand, thereby maintaining the image of the goods and selling them at high prices, thereby achieving larger profit margins.

Therefore, this marketing strategy is often derogatory and bloody, which is hated and despised by ordinary consumers.

However, Chen Jianghai now only uses one aspect of hunger marketing, which is to maintain the brand image.

As for using this to increase selling prices and profits, he has not done so and has no plans to do so in the future.

Therefore, Chen Jianghai certainly cannot be regarded as a heinous capitalist. He just used some commercial methods appropriately in the early stage of promoting products.

Chen Shuyao completely lost her worries after hearing Chen Jianghai's analysis.

She even couldn't help but praise: "Your method is definitely a milestone marketing method in the business world. It is enough to subvert people's ideas about marketing strategies!"

"By the way, does this marketing tool have a name?"

Chen Jianghai blurted out almost subconsciously: "It doubles as hunger marketing."

Chen Jianghai didn't think about changing this name.After all, this name is the most intuitive and representative, allowing people to understand its meaning as soon as they hear it.

If you forcefully change the name, it may not have such an effect.

"Hunger marketing……"

Chen Shuyao thought about it carefully and couldn't help but say in admiration, "The name is very simple, but very accurate. It straightforwardly defines this marketing method."

"Jiang Hai, you are so simple! You are amazing, you are really amazing."

"Okay, I know how to do it now. I won't tell you anymore. I'll hang up."

Chen Shuyao naturally wanted to talk to Chen Jianghai for a while, but time did not allow it now.

As the main person in charge of Lamb Wine, she had to arrange what Chen Jianghai said as soon as possible.

Just one day later, the promotional content of Lamb Wine changed a lot, and people generally recognized this content.

More haste less speed.

As the saying goes, slow work produces careful work, and good things require time to be polished.

This is the concept that Chinese people have always held.

The people who pay the most attention to this matter are actually colleagues, the major liquor manufacturers.

After the media exposed lamb wine, they have maintained a high degree of attention and vigilance.

After all, this is a project invested by Chen Jianghai, and it is in his hometown.

The wine has not even been officially launched yet, but it has already caused such a sensation. How could they not pay attention to it?

It is undeniable to everyone that Chen Jianghai is a god-like existence in the Chinese business world.

Almost everyone is willing to believe that every move he makes is not for no reason and must be part of a large business plan.

Therefore, no one dared to underestimate the birth of Lamb Wine, thinking that it was just a casual investment by Chen Jianghai.

Especially those top domestic liquor manufacturers.

They are really afraid that Chen Jianghai will do the same thing in the liquor market as he did in the electrical appliance market, and in the end, sparks and lightning will change the entire liquor landscape.

Although there was already a sealed vat wine before, under Chen Jianghai’s operation, it completed its rise in a short period of time.

But this time there was something different. It was clear that Chen Jianghai didn't move much, but everyone could faintly smell that a storm was coming.

The only thing that made them feel a little lucky was that there was a glitch in the lamb wine as soon as it was launched.

The product has not yet been officially launched, but it has become popular due to media reports. Unfortunately, the production capacity has not been able to keep up, and now people cannot buy lamb wine at all.

In the eyes of these liquor manufacturers, this accident must have broken Chen Jianghai's original plan. They were secretly celebrating and waiting to see his joke.

After all, no matter how capable or energetic you are, if you don’t even have a real product, it’s impossible to create any buzz.

As a result, before they could be happy for long, Chen Jianghai began to quietly change the promotional content.

After they saw the content, they immediately understood the intention of the Qiuhai boss.

In response, these people immediately divided into two factions internally.

(End of this chapter)