Rebirth: Return to 1991 to be the richest man

Chapter 1942 Membership card?
The reason why these foreign companies do this actually has a very direct purpose, which is to consume Qiuhai's chip inventory as soon as possible.

As long as prices are reduced, sales of various products will definitely increase a lot.

As a result, Qiu Hai, who was already short of chip supply, would consume more chips at a faster rate.

For an electrical appliance manufacturing company, this is a disaster that is enough to bring it to ruin.

As long as Qiuhai has no chips, foreign companies can win this war however they want.

It is precisely because of this that after foreign companies saw Qiuhai's price reduction, they immediately continued to reduce prices without any hesitation, and they were full of momentum and looked like they would not give up until they achieved their goals.

Because almost all foreign company executives agree that as long as Qiuhai can be dragged into the vortex of price war, the final victory of their foreign company alliance will be just around the corner.

After Chen Jianghai learned the news, he also understood the foreign company's current intentions.

In this case, Qiu Hai has only one way, and that is to continue to follow the foreign companies in lowering prices to compete for the market.

If prices are not lowered, China's electrical appliance market will be ruthlessly taken away by these foreign companies.

After getting the news, Yue Hongsheng immediately found Chen Jianghai.

After Chen Jianghai found out, he just nodded calmly and didn't say anything.

Seeing Chen Jianghai like this, Yue Hongsheng couldn't help but feel a little ashamed.

I have followed Chen Jianghai for so long, but I, the vice president, have never learned anything about Chen Jianghai's calmness, which is really shameful.

Regarding this matter, Yue Hongsheng can actually handle it by himself.

If a foreign company lowers its price, and Qiuhai waits two or three days to lower it, there won't be much of a problem.

Now for Qiu Hai, as long as there are no mistakes in production and sales, it is acceptable.

In the next month, Qiuhai and foreign companies started a continuous price reduction mode.

As long as the other party lowers its price, the other party will definitely follow suit without hesitation and start a tug-of-war.

The battle was very close.

It can only be said that the price reduction of the two products was too fast. Many consumers finally found that although they had waited patiently, they ended up buying these appliances too early.

After a month, the prices of these electrical appliances basically all tended to the cost price, leaving no profit at all.

If it continues to decline, it means that both parties will start to lose money and make money.

In this case, the foreign company did not think so much at all and fell below the cost price without any scruples.

Foreign companies also know that such price reductions seem too low-tech.

But in this battle against the Qiuhai Group, it is the best way.

If you want to defeat Qiu Hai, you can only start with funds.

Seeing this situation, Yue Hongsheng really couldn't sit still.

Of course, Qiuhai's cost price is much lower than that of foreign companies.

But according to the current trend, it will only be a matter of time before Qiu Hai falls below the cost price.

Making less money and losing money are two completely different things.

Yue Hongsheng didn't dare to make his own opinions, so he went to report to Chen Jianghai as soon as possible.

This matter must be discussed carefully.

Chen Jianghai raised his hand and said with a smile: "Actually, this problem is easy to solve. We won't lower the price for the time being."

"Mr. Chen, if we don't lower the price, our market..." Yue Hongsheng looked at Chen Jianghai in surprise, with worry on his face.

Seeing Yue Hongsheng's reaction, Chen Jianghai smiled slightly, his expression extremely indifferent.

I just heard him say calmly: "I just said that we won't lower the price, but we can provide other discounts."

Hearing this, Yue Hongsheng already understood.

For consumers, discounts are not just about price.

Chen Jianghai's meaning is very simple. Since the price cannot be moved, just start elsewhere.Qiuhai can definitely give consumers more discounts in terms of after-sales.

Anyway, Qiuhai has always done an excellent job in after-sales, and has already been recognized by consumers.

This was originally considered a major advantage of Qiu Hai.

Now it is nothing more than further expanding this advantage, which is naturally not a troublesome matter.

Yue Hongsheng even thought of some plans directly.

For example, extended warranty, extended free exchange period, etc. are all discounts that some consumers are willing to accept.

Home appliances are machines, and problems will arise if they are machines.

No one can guarantee that a home appliance will last until the end of its life.

In the process of use, you will encounter various problems more or less.

If you encounter a small problem, it will naturally need to be repaired.

The cost of repair is also an issue that consumers need to consider.

The minor problem is fine, it can probably be fixed by spending some money to replace it with a small part.

If an electrical appliance encounters a major failure, how should consumers choose at this time?

If you lose it, you will naturally be reluctant to part with it.

After all, so much money was spent.

And I’m afraid it won’t be cheap to buy another one.

But if you want to repair it, it doesn't seem cost-effective to pay a few hundred dollars more.

This becomes a dilemma.

Under the current circumstances, if Qiuhai delays the warranty, this will definitely be good news for consumers.

I believe that in the face of a small price gap, with after-sales protection, consumers know what choice they should make.

Yue Hongsheng stood up immediately and said, "Mr. Chen, I'll do it now."

Chen Jianghai couldn't help but smile when he saw Yue Hongsheng like this: "Don't be anxious, I haven't finished speaking yet."

"Mr. Chen, do you have other tricks?" Yue Hongsheng asked in surprise and full of expectation.

Regarding marketing, Chen Jianghai seems to have endless methods at his disposal.

As Yue Hongsheng, who has been partnered with Chen Jianghai for such a long time, he naturally has a deep understanding of it.

Now that it has reached this point, of course Chen Jianghai will not hide it, and plans to use all the methods he has prepared long ago.

"Hongsheng, our Qiuhai direct-operated store system has been established. Now is a good time to promote membership cards."

"membership card?"

After hearing this, Yue Hongsheng asked curiously, "Mr. Chen, what is this statement?"

Afterwards, Chen Jianghai briefly explained to Yue Hongsheng what a membership card was.

The so-called membership card is a privilege that consumers can unlock by spending a certain amount of money in a store.

Consumers can deposit money in this membership card and use it as a consumption card.

Of course, this card can only be used in Qiuhai's direct stores.

At the same time, members have some small discounts when purchasing new products, such as [-]% off or even [-]% off.

As for some older products, you can enjoy greater discounts, such as [-]% off or even lower.

After hearing Chen Jianghai's explanation, Yue Hongsheng understood immediately. He slapped his thighs happily and said excitedly: "Mr. Chen, your method is great. It can be said that you kill three birds with one stone."

(End of this chapter)