Rebirth: Return to 1991 to be the richest man

Chapter 1902 Big trouble!

Chen Jianghai waved his hand and asked calmly: "Brother-in-law, don't rush to apologize to me. It's better to talk carefully about what happened."

Shang Yuanming sighed slightly, and then told Chen Jianghai exactly what happened.

Since Haidilao opened, business has been booming.

With Chen Jianghai's general direction as a guide, Shang Yuanming was able to do things with ease.

Last year, the high-spirited Shang Yuanming began the road to expansion.

Before expansion, he also sought Chen Jianghai's opinion, which was to adopt the form of franchise chain store.

Regarding this matter, Shang Yuanming did strictly follow Chen Jianghai's wishes in the early stage.

The brand effect of Haidilao is there. At the beginning, the business of the chain store was quite good. It can be said that every store is very popular and the development is very rapid.

After seeing this situation, Shang Yuanming was very happy, even smug, and prepared to expand the seabed all over China and become a truly leading catering company.

He had never thought that Haidilao could develop to such a scale in such a short period of time.

Of course, Shang Yuanming also knew very clearly that most of this was due to Chen Jianghai.

Without Chen Jianghai's guidance and relying solely on himself, Haidilao would not have been able to develop to such an extent in such a short period of time.

Of course, even in this case, it does not prevent Shang Yuanming from treating Haidilao as his career.

After all, in his opinion, a person like Xiang Chen Jianghai must have an eye on the world, and he would naturally look down on things like catering.

Having a successful career is a dream for every man.

Shang Yuanming believes that if this trend continues, Haidilao will soon become China's largest catering brand.

It is even possible to learn from Chen Jianghai and let this brand go abroad and become popular all over the world.

But sometimes, bad things often follow good things.

Haidilao adopts the form of chain store franchise, which greatly speeds up its expansion.

Shang Yuanming looked at such a promising prospect and couldn't help but feel a little carried away.

Chen Jianghai’s previous intention was to let Haidilao develop in big cities first.

After the big cities have stabilized, they will gradually move into second- and third-tier cities, steadily.

At this time, Shang Yuanming was dazzled by the victory in front of him.

This time, Shang Yuanming did not go through Chen Jianghai. Instead, he made his own decisions and opened branches directly in second- and third-tier cities.

Moreover, he was ambitious and did not try carefully. Instead, he opened many stores at once.

It has to be said that Haidilao’s consumer positioning is considered average for first-tier cities.

But for second- and third-tier cities, this price makes ordinary people think it is a bit high.

If this is the case, Haidilao will definitely not be able to develop in these second- and third-tier cities with low income levels.

Shang Yuanming didn't think that much at the time and deliberately relaxed the conditions for joining.

As a result, it will attract many people who want to make quick money.

At this time, Shang Yuanming's review of franchise conditions was no longer as strict as before.

In his opinion, Haidilao is now famous and has a high status in the hearts of consumers, which is enough.

The most important thing now is to open the branch as soon as possible.

Operators in these second- and third-tier cities did not act in accordance with the contracts.

In all aspects of operations, it is inferior to Haidilao in first-tier cities.

The prices are not transparent, the ingredients are not fresh, and the service is not attentive. These are some of the problems that are now exposed.

Haidilao in second- and third-tier cities is now like a bunch of bombs.

Once it explodes, the entire Haidilao brand may be gone.At this time, Shang Yuanming already felt that something was wrong, so he hurried over to seek help from Chen Jianghai.

After hearing this, Chen Jianghai frowned slightly.

This matter really must be properly resolved as soon as possible.

Otherwise, it will be too dangerous for the entire Haidilao brand.

If you are not careful, you will be in an irreversible situation and will destroy the Haidilao brand.

Fortunately, Shang Yuanming came to the rescue in time. The impact of these problems has not really spread yet, and there is still room for maneuver.

Shang Yuanming did not expect that his decision would cause such a big trouble.

Shang Yuanming was actually not fully aware of the seriousness of the matter.

But he knew one thing, these problems must be solved as soon as possible.

Otherwise, it will be impossible to solve it when it breaks out later.

In order to solve this matter, Shang Yuanming actually did not come to Chen Jianghai immediately, and he also tried his best to think of many ways.

However, after these measures were implemented, the results were not very good.

These direct-operated stores are far away in second- and third-tier cities, and Shang Yuanming does not have enough restraint on them.

The owners of these stores don't care about the brand. They only think about one thing, and that is making money.

If they strictly follow Haidilao's standards, they may not make any money, and they will have to put a lot of money into it.

By following their own routine, they can naturally make a lot of money.

Now that Haidilao has become famous, many consumers want to give it a try.

The only problem is the upfront investment cost.

Taking this into account, these operators naturally have to find ways to lower prices.

And these shopkeepers want to make money, so if the price drops, they will naturally have to get it back from other places.

The simplest way is naturally to make a fuss about cost and manpower.

Use the ingredients sparingly, and you don’t have to ask so many people to recruit people, as long as they can do the work.

Sure enough, as soon as the price dropped, many consumers flocked to the store.

Regarding the Haidilao brand, it has become quite popular in recent years.

Now that they came to this small place, they naturally wanted to taste it.

I have to say that the early business of these stores was quite good.

Of course Chen Jianghai knew that such a hot business was obtained in exchange for Haidilao's reputation.

After a while, these stores will definitely no longer have business.

If consumers are fooled once, they will definitely not be fooled a second time.

These operators cannot see this. What they can see is the daily increase in turnover.

Now that Shang Yuanming asked them to suspend business for rectification, they would naturally not agree.

This is their way of making money, and they can only do it if they agree.

Besides, the Emperor is far away today, so they are not afraid of what Shang Yuanming will do.

Shang Yuanming didn't know the seriousness of the problem until this moment, and he just asked Chen Jianghai for help.

Chen Jianghai asked directly: "Have you ever thought about using a contract to solve the problem?"

Shang Yuanming said with a sad face: "Jiang Hai, I also tried to negotiate a contract with them, but they were obedient and it didn't work at all."

(End of this chapter)