"As for the cost, we benefit from the fact that we own the CPU, battery and display screen, so the cost can be reduced a lot. The cost of producing the high-end version is 600 Han Yuan, mainly because of the camera. The dual cameras raise the price. As for the pricing, it has not been unified internally yet. Your Highness is here, so why don't you set the price?"
Wei Mingzhi also knew that it was difficult to set the price. If the cost was sold at a low price, there would be no profit.
And this pricing range is likely to overlap with Apple's mobile phone pricing. It was said before that it was lower than Apple's pricing.
Xiao Yunhai thought for a while and asked, "How many versions do you plan to launch?"
"Two, one high-end and one low-end."
"The low-end version mainly uses 512M of running memory and 16G of storage. Other parameters have not changed much. The cost is 520 Han Yuan."
Wei Mingzhi answered quickly.
"That's it. The low-end model is priced at 1799 Chinese Yuan in Xinhan, and the high-end model is priced at 2599 Chinese Yuan."
"As for the overseas pricing, it will be increased by 20% on this basis!"
After thinking for a while, Xiao Yunhai said a price he thought was appropriate.
If Apple released the 4S, it would still be priced according to the previous life, then his price would be 10%-15% more expensive than the Apple 4S.
Since the profit of the mid-to-high-end model is low and it is impossible to increase the price gap with Apple, then go for the high-end route.
Take the low-end model, increase the price of the New Han by 20%, and convert it into US dollars, it is about 830 US dollars.
The high-end model is 1199 US dollars.
This price is not high for ordinary American people.
Most Americans earn 3,000 US dollars.
Those with a monthly salary of less than 2,500 US dollars are considered poor households.
That is to say, it only costs one-third of the monthly salary to buy a low-end Kirin phone.
This is much less than the burden of most people in Longguo who spend a month or even a month and a half of salary to buy an Apple phone.
It is even less than the burden of the new Han people now.
The price of 597 is too cheap, Xiao Yunhai feels that there is no profit.
Besides, Kirin phones are top-notch configurations whether from a large screen or dual cameras. Why should they be sold cheaply?
The so-called luxury goods and cosmetics and skin care products in Europe and the United States can be sold at high prices with peace of mind. Xiao Yunhai also feels that his mobile phone deserves high profits.
You can't use the old thinking to compete with the price-performance ratio. To put it bluntly, you can't be too conscientious.
"Your Highness, are you sure, set this price?"
"Let's set this price." Xiao Yunhai said firmly.
Wei Mingzhi nodded and asked someone to write it down.
After talking about the price, Xiao Yunhai asked about the production capacity.
“At present, we have ordered parts for 2 million mobile phones from the foundry. If the parts are in place, we can assemble 10,000 units a day. If we add a few more production lines, we can increase the production capacity to 10,000 units a day.20,000-30,000 units."
Xiao Yunhai nodded.
He said: "When talking to OEM manufacturers and parts manufacturers, it is best to build factories around the factories of Kirin Company in Xinhan's homeland to produce parts. If they are unwilling, you can record it. After the market is completely opened, kick them out of the supply chain and replace them with those who are willing to cooperate."
What Apple can do, Xiao Yunhai believes that his Kirin Company must also do.
In terms of products, he believes that the Kirin mobile phone in his hand crushes the Apple 4S that has not yet been released in all aspects. If there is a real difference, it is the system.
However, after the system is upgraded, it is not allowed to install applications externally, so the development environment is equivalent to a closed state. When using it, the fluency of the system may not be worse than that of the Apple ISO system.
"Okay!"
"In addition, when do you plan to hold a product launch conference?"
"Are you planning to launch it globally, or after Xinhan is launched, and then launch it overseas? ”
“Have the sales channels been resolved?” (bece) Xiao Yunhai asked several questions in a row.
Hearing this, Wei Mingzhi said: “We plan to hold the product launch conference in early May, and the specific time has not yet been determined.”
“As for the listing, we plan to list it in Xinhan first, and then in Taiwan, Hong Kong, Singapore, and then in the United States and Dragon Country.”
“In terms of channels, we have absorbed the information you gave us, the cooperation experience between brand owners and operators, and have reached a cooperation with Xinhan Communications Company. The products will be sold in their business halls, and an online reservation service has also been opened, with two lines running in parallel.”
“As for the overseas party, we are currently in contact with local operators. ”
There is only one communication company in Xinhan, which is Xinhan Communication Company, which is a company under the Royal Investment Bureau. Its business covers mobile communication, fixed-line and broadband network, as well as sales of mobile phones. These four businesses are monopoly enterprises.
Before the discovery of oil, it was one of the main sources of income for the royal family.
Cooperating with Xinhan Communication Company, relying on its channel network, it can quickly spread across the country.
Xiao Yunhai nodded, he had no objection.
The earlier the listing plan is launched, the better. It will be launched earlier, allowing Apple to reconsider the product pricing issue.
"Just do as you said, and hold a press conference in early May. ”
After a while, Xiao Yunhai agreed to Wei Mingzhi's plan.
After Xiao Yunhai agreed, the entire Qilin Company started to operate, the factory began to run on the right track, started small-batch production, and improved the yield rate.
At the same time, advertising and marketing also kept up.
The news that Qilin Company will hold a product launch conference on May 5 also began to spread in Xinhan.
But it did not attract much attention. After all, Qilin Company had no products before, and no one knew what it did.
However, there are still some people who searched for Qilin Company on the Internet and found out that it is a company that makes smart phones.=|
This has attracted the attention and concern of many electronic product enthusiasts.
The time came to April 7.
On this day, Xiao Yunhai came to Xincheng County, Hanyang Province.
Xinghai Automobile Manufacturing Company, an automobile factory in Xincheng County.
The motorcade drove into the factory and stopped at the administrative building. Xiao Yunhai, who had not yet gotten out of the car, saw through the car window that there were several SUVs of different colors parked in the parking area on the first floor.
"Your Highness."
Yang Zheng stepped forward to greet him.
Xiao Yunhai raised his hand and pointed to several new lanes in the parking area not far away: "Are those the prototypes produced?"
"Yes, Your Highness."
"Go over and take a look."
Xiao Yunhai became interested. He ran so far this time just to see the prototype. (To read the violent novel, go to Feilu Novel Network!)
A group of people came to the front of the car.
"Wow, this car looks pretty tough, it just feels a bit like a Wrangler."
"It's different. This car is not as big as a Wrangler, and the overall style is not as tough as a Wrangler. The edges and lines are very rounded, not as tough as a Wrangler."
"I think it looks pretty good."
"The car is pretty good, but I feel that the body is a bit short."[]
Following Xiao Yunhai, there are also people from the Ministry of Internal Affairs, as well as representatives from government departments and corporate companies such as Jimin Pharmaceutical and Royal Investment Bureau.
Xiao Yunhai first walked around the car body and was quite satisfied.
It was much more satisfactory than he expected. Yang Zheng and others did not copy the appearance of the Tank 300, but made many optimizations. The overall feeling is more rounded and has a modern urban atmosphere.
If I really want to describe it, Xiao Yunhai feels that it is a bit like a modified version of the Tank 300.
The original version has a standard appearance, without any refinement, just like the Wrangler, it has a rough style.
But the Tank 300 in front of him is different. It is more like an urban SUV than an off-road vehicle.
Walking to a dark green prototype, Xiao Yunhai opened the door and sat in. The interior is standard, nothing special.
The seat cushion is very comfortable, and it has the necessary functions.
Then he came to the back row.
The space is also good, not as small as imagined.
In a normal sitting position, there is still a distance of two fists, which is good.
If it is one fist wide, it will be a bit crowded.
"Bang!"
After closing the car door, Xiao Yunhai showed a satisfied smile on his face: "Not bad, this car is much better looking than I thought."
"Boss Yang, do you have a configuration list? I want to know about the performance."
"Yes."
Yang Zheng immediately asked someone to get the configuration list.
Ten minutes later, Xiao Yunhai had an extra configuration list in his hand, and so did the others.
Xiao Yunhai took a look.
There are fuel version and hybrid version.
The fuel version has a 100-meter acceleration of 9.1 seconds and 8.3100 meters acceleration is 6.2 seconds and 4.5 seconds. In addition to the different engines, the battery capacity is also different. One 19-degree battery and one 27-degree battery. The horsepower is not to be mentioned. The plug-in hybrid not only saves fuel but also improves power. The power is beyond words. After reading the configuration information, Xiao Yunhai asked someone to test drive the car and personally experienced it, especially the hybrid. What surprised him was that the hybrid was very quiet. Everyone knows that the hybrid is noisy and the whistling sound makes people shake their heads. The quiet version of this car is very good, and the noise is even lower than that of a fuel car. After the car stopped and got off, Xiao Yunhai asked Yang Zheng curiously.
Yang Zheng smiled and said, "This is normal, but we use a lot of sound insulation materials, and we also do silencer treatment on the engine compartment and chassis to reduce the noise."
Xiao Yunhai showed a look of realization.
Looking at the "Tank 300" logo on the overseas trailer in front of him, Xiao Yunhai was quite satisfied. This appearance alone can attract countless car fans.
Especially female drivers.
This car is much more beautiful than the G-Class.
Of course, many people buy the G-Class for the logo.
After viewing the car, the group went to visit the production line, and Xiao Yunhai came to the office with Yang Zheng.
Talked about several models, the cost after mass production, and future sales pricing.
"The cost price of the fuel version is not much different except for the high-end version. If the low-end version is mass-produced, the estimated cost is 38,000 Han Yuan. The mid-end version mainly improves some functions and costs about 45,000 Han Yuan. The cost of the high-end version is much higher, reaching 63,000 Han Yuan, mainly due to the increase in the cost of the engine and gearbox."
"There are only two versions of the hybrid. The battery is a low-density battery supplied by Xinghai Battery. The cost is not bad. The cost of the ordinary version is about 57,000 Han Yuan, and the high-end version is 75,000 Han Yuan."
"The increased cost is in the battery, motor, and electronic control."
Xiao Yunhai: "How much mileage can be achieved in the hybrid pure electric driving mode?"
"It depends on the driving level and temperature. Under normal circumstances, a 19-degree battery can run about 150 kilometers, and a 27-degree battery can run about 300 kilometers."
"That's good. It can run so far. The electronic control is very good."
Xiao Yunhai is quite satisfied.
The main reason is that graphene + battery is used. Under the same capacity, the graphene + battery developed by Xinghai is much smaller than lithium battery and lighter.
The weight reduction of battery also means that the weight of the car body is also reduced.
The weight reduction of the car body means that the power consumption will naturally be reduced.
However, people who buy this car probably don’t care much about fuel consumption.
(Ps: Please customize).
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