I, the super rich crown prince, will build the richest country

After finalizing the main direction for the next two days, Xiao Yunhai asked Lin Na to contact Xia Qiming, Yang Zheng, and Su Rui, and the three of them discussed the preparations for the construction of new energy vehicles and the full entry into the aviation industry.

At the same time, Li Ye from Oasis Investment was also called over.

Twenty minutes later, several people arrived one after another.

"Meet Your Highness."

Several people entered the office and bowed respectfully to Xiao Yunhai.

"Are you here?"

"Please sit down."

Xiao Yunhai smiled and motioned for everyone to take a seat.

This is the backbone of his business territory and the main member that will drive the economy of Xinhan in the future.

After several people sat down, Xiao Yunhai gave each person a copy of the information he had just compiled on the development of new energy vehicles and aviation industries and the establishment of technology-intensive industries.

This was written based on his own ideas.

"You guys take a look first, we'll talk slowly after you finish reading."

Xiao Yunhai was not in a hurry to instill his ideas into everyone. He let everyone read it first, and then understand his thoughts before talking, which would be much easier.

Hearing this, everyone started to read curiously.

Xiao Yunhai returned to his seat and drank the refreshing coffee that Lin Na had just made.

New energy vehicles?

Aviation industry?

Environmentally friendly paint?

Carbon fiber materials?

Waterproof materials?

Colored metal tiles?

Seeing these titles, everyone was confused and didn't understand why these unrelated things were linked together.

However, Xiao Yunhai asked them to read it, so everyone patiently read it carefully.

After reading it, it suddenly became clear.

Hope to use these intensive industries to increase the new growth point of Xinhan's economy.

At the same time, it will drive the employment rate.

"Your Highness, is our employment situation very tight?"

After reading the information, Li Ye asked with a puzzled look.

In his opinion, all walks of life in Xinhan are developing rapidly. The infrastructure industry alone provides at least hundreds of thousands of jobs.

Not to mention the mining, energy, electronics manufacturing, batteries, and biomedicine industries.

"Well, it's not very optimistic. The unemployment rate is increasing and has almost reached 5%!"

(This unemployment rate is the data of permanent residents!)

The reason for the increase in Xinhan's unemployment rate is that hardworking Longguo workers come to grab their jobs.

Second, the increase of 10 million permanent residents and more than 2 million naturalized citizens in the southern region has led to a rapid increase in unemployment. This is why he advocated a series of measures such as building highways, railways, expanding ports and airports, building cities, and holding sports games.

All for the purpose of providing further jobs.

This method can only work for a short time and cannot solve the problem fundamentally.

To solve the problem fundamentally, we have to open a factory.

An automobile factory can provide tens of thousands of jobs.

A clothing factory can provide tens of thousands of jobs.The world's largest clothing OEM factory has millions of workers.

But now that the economy of New Han has improved, it is estimated that no one is willing to work in a clothing factory in the north, so he wants to acquire clothing brands from Oasis, mainly planning to open them in the south, where the unemployment rate is high.

At the same time, the salary level in the south is indeed incomparable to that in the north. Clothing brands opening here can reduce production costs to a certain extent.

Anyway, for labor-intensive industries, he just wants to make a small profit and not lose money, just as providing jobs for his people.

The long-term gap between the rich and the poor has widened.

The unemployment rate has increased.

After a long time of eating becoming a problem.

There is a possibility of rebellion in the south.

Xiao Yunhai, who is familiar with the history of Longguo, is very clear about this.

In addition, boosting the economy in the south can also unite the people and enhance the recognition of the south for him as the crown prince and even the royal family.

In the past two years, under his administration, the people in the southern region have recognized him as the crown prince.

Even though the unemployment rate is indeed higher than that in the north, it is much better than when I was in Malaysia and Java. At least I can afford meat for every meal, buy new clothes, and every household can use electricity. Now they are building roads. These are much better than before.

In fact, the unemployment rate in Xinhan is not very high.

There is even a shortage of labor in the north.

The increase in unemployment is mainly in the south.

The education level in the south is not as good as that in the north. In addition to the Chinese, some indigenous people are also lazy. They rest after working for a few days and don’t go out when it’s hot, so the unemployment rate naturally increases.

However, people on the island of Kalimantan are still much better than those in South Asia.

Laziness is only relative to Xinhan people.

The overall level of attitude towards work is similar to that of Malays and Siamese.

Seeing Li Ye nodding in realization, Xiao Yunhai reminded him, "On your side, I hope to mobilize our funds to invest in some high-premium clothing and footwear companies, such as Nike, Adidas, Anta, or Uniqlo, HM and other well-known brands.

Chanel and Gucci are also fine. Anyway, we have a huge amount of funds on hand now, so it's better to use them for mergers and acquisitions."

Li Ye smiled bitterly and said, "Your Highness, this is not a matter of money. The brands you mentioned are basically very profitable brands, and they rarely appear. In the case of loss, the people behind such high-quality enterprises will rarely choose to sell them. ”

“I understand.”

“But I firmly believe that as long as the price is right, even if it is a golden treasure, someone will choose to sell it.”

“If you want to acquire clothing and footwear brands, I think you can start with clothing companies in Longguo and Xiangjiang.”

“Businessmen in Longguo don’t pay much attention to business operations, not as much as those families in Europe.”

“You can take Anta, Bosideng, Heilan Home, which are well-known brands in Longguo.Brands, and then integrate the designer team, and then expand overseas, especially to the Southeast Asian market.

"As for Europe and the United States, that is the private territory of European and American brands. If you want to take over the big brands, it is recommended to acquire some fast fashion brands, or try to shake the light luxury brands."

Xiao Yunhai said: "How to do it, you decide!"

"In a word, the ultimate goal of acquiring these brands is to return the manufacturing industry to Xinhan, boost the employment rate and economy in the southern region, and the southern region will become the key area for intensive industry development in the country in the future."

"So, next time you invest in companies, in addition to investing in the Internet and chip semiconductor industries, you have to acquire some high-premium clothing brand companies. ”

Xinhan’s fabric technology is far behind some countries, but in the entire industry chain, production is the downstream industry.

As long as these clothing brand companies are acquired and announced to move to Xinhan, the OEM factories will naturally go to Xinhan to invest and build factories in order not to lose big customers.

This is the same as Apple’s supply chain. When Apple decided to transfer production capacity to White Elephant, companies in the industry chain went to White Elephant to invest. This is the driving force of a multinational global brand.

Buying clothes is the same.

Many people actually buy according to the brand.

Even if they know that some big-name clothes have poor styles and are IQ taxes, they still choose to buy them.

In fact, sometimes, when buying luxury bags, shoes and clothes, what you buy is not comfort or good looks, but the logo and face.

It's the same reason as young people buying Nike.

They also speculate on shoes.

A pair of shoes sold for 800 yuan has already made several times the profit, but it was speculated to a few thousand yuan.

It has to be said that young people's thinking is really incomprehensible.

Although it is incomprehensible, it is still necessary to acquire a world-renowned brand like Nike or a rising star like Anta.

Especially Anta, which is growing very fast.

If the bid is right, it is also the most promising big brand to be successfully acquired.

"Okay, Your Highness. "Li Ye nodded in response.

At this time, Xia Qiming, Yang Zheng, and Su Rui also finished reading the documents in their hands.

"Your Highness, in the aviation industry, especially large civil aviation aircraft, with our current technology, there are still some problems, mainly in the aspect of high thrust engines. Secondly, in the civil aviation industry, the emphasis is on fuel economy in terms of aircraft, unlike fighter jets that only care about performance indicators. If you really want to do civil aviation, you still need the support of technology and talents." Xia Qiming said seriously.

"Hmm~~" Xiao Yunhai nodded.

"My idea is to cooperate with Pratt & Whitney of the United States, use their engines, and combine our own advantages in batteries, like cars, use aviation fuel +. Power boost, so the cost of flying will definitely be lower than fuel."

Xia Qiming: "From a technical perspective, it can be achieved, but it has not been done.In addition to this research, actual research and development is needed. ”

“Well, what I mean is that your military academy should be prepared for this. I plan to set up a separate civil aviation manufacturing company to develop the civil aviation market. ”

Spinning off from Xinghai Aircraft Manufacturing Company and establishing a new company is to avoid being sanctioned by other countries due to military sales issues in the future, thus affecting the business of the civil aircraft manufacturing company. (To read the exciting novels, go to Faloo Novel Network!)

To be on the safe side, it is better to spin it off at the beginning.

He has already thought about the new company, which is called "Yufeng Aviation Industry Company" and focuses on aircraft manufacturing in the civil aviation field.

Hearing this, Xia Qiming nodded and said that it was okay.

After talking about civil aircraft manufacturing, Xiao Yunhai turned his attention to Yang Zheng.

The latter is the CEO of Xinghai Automobile Manufacturing Company and Xinghai Weapon Manufacturing Company.

"Although Xinghai Automobile has been growing in the past two years, the gap has not narrowed compared to the international automobile group."

"I know you have tried your best."

"After all, market barriers are not so easy to break. ”

“Now, I hope you can achieve a new growth pole in the field of new energy vehicles.”

“You have also seen Tesla, which sold 30,000 vehicles in the first quarter of this year, indicating that the market has begun to accept new energy vehicles.”

“My plan, as you can see, is to establish another car brand to operate independently, and add the existing Xinghai Automobile and Meteor Automobile to cover the price range of 25,000 to 150,000 US dollars through a matrix approach.”

“I have thought of a name for you, the new brand is called "Xingtu".

The SUV business of Xinghai Automobile will be assigned to Xingtu Company. In the future, Xingtu Automobile Company will focus on the SUV market, with a pricing range of 25,000 to 80,000 US dollars.

Xinghai focuses on comfortable and high-performance cars, such as AMG, BMW 5 Series, 7 Series, and Maserati. The pricing range is 50,000 to 150,000 US dollars.

Meteor, like before, is positioned as a sports car. It can abandon the development of internal combustion engine sports cars and turn to electric supercars, focusing on becoming the global leader in electric supercars. ”

Now Xinhan sells two types of cars: fuel and hybrid.

Due to patent reasons, many parts are purchased from abroad.

The profit is not very high.

"Your Highness, are you going to give up the fuel market?"

The speaker is Yang Zheng.

Xiao Yunhai shook his head: "The fuel market still needs to be followed up, but the focus can be placed on new energy vehicles as a breakthrough point."

Even if the current new energy electric vehicle has a range of more than 1,500 kilometers, it may not be able to outperform fuel vehicles when sold on the market.

The main reason is policy guidance and trade barriers.

It is definitely possible to do it under fairness and justice, but you are destroying other people's automobile industry. Naturally, they will not easily let you sell in their country. Not only will they not let you sell, but they will also...When you promote to other countries and markets, you have to come over and step on them and sabotage them.

Isn't this the case when Longguo's new energy vehicles enter Europe?

So whether new energy vehicles can become popular depends mainly on policy guidance.

Under such a market that has not yet been opened, fuel vehicles must not be lost.

"Your Highness, my suggestion is that you can consider mergers and acquisitions to expand our market share in fuel vehicles (Li Li's)." Li Ye, who is good at capital operation, made a suggestion on the side.

"Oh?" Xiao Yunhai looked at him and said with a smile; "Tell me what you think."

Li Ye nodded, paused for a moment, organized his words, and said: "The reason why Your Highness proposed to promote electric vehicles is because the sales of Xinghai and Liuxing were not good and did not meet the expected goals. []

And the patent barriers of fuel vehicles are high.

Want to increase net profit.

One is to acquire auto parts companies with heavy positions, such as Bosch, ZF, and Magna International, which are all prominent at the time. Auto parts giant.

It is difficult to acquire such enterprises, but you can consider second-tier or third-tier auto parts companies.

Secondly, the automotive industry attaches great importance to brands.

You can consider acquiring some well-known poorly operated or supercar brands.

For example, Lotus, Aston Martin, Ferrari and other auto brands, strengthening the product line will help strengthen our Xinhan's competitiveness in the market. "

Xiao Yunhai said "hmm", he actually thought about what Li Ye said.

It's just that he thought that fuel technology will be eliminated sooner or later, and new energy will be able to take off in a few years, so he didn't want to spend too much money to acquire traditional fuel car brands.

But Li Ye's words just now woke him up.

Auto sales attach too much importance to marketing and branding.

In the field of electric vehicles, in addition to batteries that can open up the distance, there are actually no technical barriers such as motors and electronic controls.

In this case, a world-renowned auto brand is more helpful in promoting auto sales.

"What do you think?" Xiao Yunhai looked at Yang Zheng.

Yang Zheng said: "Mr. Li's suggestion is very good!"

"Then acquire a few companies." Xiao Yunhai made the decision.

What he lacks the most now is money.

He has to turn the money into industry, otherwise it will just be gathering dust in the bank! .