Live broadcast selling cement: Ask me if the launch silo can be used?

At 7:30 pm, in

Hengcheng City,

Zhang Tong sat in the dressing room of the live broadcast room and was thoughtful.

It has been more than 20 years since he traveled to this parallel world, and it has been some time since he accepted the old cement factory left by his father. , this township private enterprise has been operating for more than 30 years, and it is a treasure left by his father.

The Internet e-commerce trend was sweeping across the country, but his father failed to catch up. He was limited to traditional channels and thinking.

His business was not as good as each year, and his self-esteem was severely hit.

Especially the construction industry has entered a downward trend in the past two years.

The previous distribution The merchants stopped coming to pick up the goods, and many of the outstanding payments were dead debts.

His father, Zhang Wubao, was so angry that he paralyzed in bed and had to call Zhang Tong, who was a graduate student, back to inherit the family business.

In recent years, the trend of live streaming has become popular all over the country.

In order to change the fate of his family business and turn losses into profits

, Zhang Tong had to change his business methods.

From waiting for customers to come to his door, he became proactive and carried out live broadcasts on a certain audio platform to bring goods.

A certain music store mainly sells Wuling brand cement produced at home, with various brands available.

In order to get the first shot,

Zhang Tong invited several small Internet celebrities and paid nearly one million in pit fees, but there were only a few buyers.

It went online last month and sold a total of 10,000 bags of cement.

This gave him a headache over the factory's sales transformation.

Although these Internet celebrities may be packaged by the company, and the real number of fans may not be more than 200,000, they dare to fake data and have millions of fans.

Zhang Tong had no choice.

He couldn't afford to hire either a top Internet celebrity anchor or a waist anchor. He could only start on a small scale and invite some small Internet celebrities to test the water and see the effect of live streaming.

Unexpectedly, the brokerage company was cheated.

After excluding sales, it still lost nearly 900,000 yuan.

In a fit of anger,

Zhang Tong decided to go to work on his own.

After all, his family's money did not come from the wind.

Under the current market conditions, if ten thousand is less than ten thousand, the factory's liquidity will soon dry up.

His father is paralyzed in bed and needs medical treatment. Fei,

Zhang Tong jumped to his feet anxiously and couldn't sleep the whole night.

He lost weight from a fat man weighing 170 kilograms to a skinny man weighing 130 kilograms.

While I was thinking about it,

Liu Cuihua, an employee next to me, joked:

"Boss, do you really plan to be on camera yourself?"

"Well, although we are not Miss Dong and Boss Yu, the ignorant are fearless, just do it!" Zhang Tong answered with a smile.

Liu Cuihua, the head of the publicity section, was a little worried.

Although there is no problem in giving it a try, the factory director is not a professional after all. He just stopped his graduate studies not long ago, and he is still quite bookish and idealistic.

I am afraid that he will spend a long time.

It took a lot of effort to sell in single digits, which was a huge blow to a top student who was just starting out in society.

Originally, his family was going to be troubled this year.

If he failed to recover, the old factory director's factory would really be doomed!

Liu Cuihua herself is somewhat pretty, with tens of thousands of fans.

She was doing live broadcasting as a side job but failed to sell a product, and was teased by an old man.

She uninstalled all these software in a fit of anger.

Think about how difficult it is to live broadcast.

"Director, have you thought about your lines and product introduction?"

"Don't get stuck if you go up there! Liu Cuihua reminded

"Lines are nothing. After all, I am also a graduate student enrolled in a prestigious university.

Isn’t it a piece of cake to make up some jokes?"

"At worst, you can tell some dirty jokes to liven up the atmosphere.

Aunt Liu, you are also a veteran propaganda cadre, so you will cooperate with me when the time comes! Zhang Tong said with a smile

"Go, go, cool down while you go.

Although I am only in my thirties, I am the same generation as my mother in terms of seniority.

You are not allowed to make fun of me!"

After saying that, he grabbed Zhang Tong's ears.

Zhang Tong screamed in pain,

"Okay, Auntie, let go.

We have no choice but to do this for the sake of the factory’s money!"

"This sounds like a human saying! Liu Cuihua then slowly let go.

Zhang Tong adjusted the camera and lighting curtain again and again until he was satisfied.

Liu Cuihua opened the live broadcast room next to him.

"Wuling brand time-honored cement, the memories of the youth of those born in the 70s and 80s. Now I will take you to take stock of how Wuling cement is inseparable from our lives in those days."

"Do you still remember the advertisement from Hengcheng City TV Station?

Traveling all over the country, I only recognized Wuling Cement!"

There are only a dozen fans in the live broadcast room.

Fortunately, many of them are middle-aged and elderly people.

They are all from the local area or the province.

They all still remember this advertising slogan that was popular throughout the province, and they all left their own memories.

The whole live broadcast room is quite lively and there are frequent interactions.

"I am Zhang Tong, the director of Wuling Cement Factory.

Today, let me take you into the world of Wuling Cement."

After a while, some fans came in one after another during the live broadcast.

"What a great factory it was back then. When we graduated from technical secondary school, we all wanted to join Wuling Cement Factory."

"Indeed, there was a saying at that time that if you are looking for a partner, you should find an employee of Wuling Cement Factory. The salary is high and the benefits are good! Zhang

Tong grabbed a handful of cement and introduced to fans:"The quality of Wuling cement is still very good, and even now the quality is much better!""

"Oh, isn’t internet celebrity Moti here today?"

"Hey, I'm here to see a pretty girl"

"I'm a man and I don't look at handsome guys!"

"Is it so difficult to operate Wuling Cement Factory?"

"If you can’t afford to hire internet celebrities, will you go into battle yourself? Zhang Tong smiled and answered fans' questions:"

Although Internet celebrities are good, don't be greedy.""

"What we sell is cement. It is the anchor's responsibility and duty to introduce the product's performance and quality to everyone in a real and non-exaggerated way!

Fans laughed and said:"There is no Internet celebrity, but Aunt Liu has the best appearance and figure in the night market!""

"No! Zhang

Tong took over the conversation:"Well, Aunt Liu is just like Wuling Cement.

It lasts for a long time, has a profound heritage, and still retains its charm.""

The live broadcast room instantly turned into a sea of ​​joy.

Wuling Cement Factory is a well-known old factory.

Although Wang Xiaoer is celebrating the New Year, it is not as good as every year, but the reputation is still good.

After a while, there were nearly 100 fans in the live broadcast room.

Zhang Tong stopped joking with fans at this time and began to introduce and recommend cement products in a grand manner.

"Family members, today I bring you a household cement,

Wuling 101 type cement.

Whether you are building a house or decorating your home, this cement is easy to stir, mixed with sand, etc., has high viscosity, sticks firmly, does not crack , and cannot afford to be damaged. Shell, dries quickly."

After Zhang Tong began to introduce the product seriously, the number of people in the live broadcast room increased.

Liu Cuihua stood aside and smiled as brightly as before, even more enchanting.

Zhang Tong suddenly interrupted:"A group of middle-aged uncles are coming on the road.!"

It made the atmosphere in the live broadcast room even more lively.

Liu Cuihua's heart suddenly fell to the ground at this time.

No matter whether she bought something or not, the live broadcast room is now quite popular.

The director's performance is great.

He is worthy of being a graduate student and a top student. Wuling Cement has always had a good reputation in the province, especially in Hengcheng City. This old brand is commonly used in building houses, making prefabricated panels, and urban decoration in rural cities. Due to its abundant materials and exquisite workmanship, it is especially favored by farmers and brothers. When building your own house, you always have the highest quality requirements and a good price-performance ratio. Especially this Wuling No. 101 cement is the last work of the old factory director. In addition to good quality, the only drawback is that the price is high. After Zhang Tong took over, After improving the production process, the cost was reduced by 10%. During the real estate boom, many construction developers approached his father and asked to purchase their cement, but the price had to be reduced by 50%. The old factory director stamped his feet,"Oh my god, what are you doing?" They were irresponsible for life safety and were all demolished. The factory went from bad to worse and became synonymous with cement for building houses in rural areas. Many old customers and construction developers who had cooperated for many years were tempted by the profits of real estate, understood the stubborn temper of the old factory director, and followed Cement brands from other provinces have reached large-volume purchase agreements, and have lowered their standards and adopted poorer quality cement, and no longer purchase their own Wuling cement. Therefore, many new owners will find cracks in the floor cement and hollowing in the walls after taking over the house. In those crazy years, everyone only knew how to buy, buy, buy, and the value would increase anyway. Quality has become insignificant. There are many farmer brothers in the live broadcast room today. They only build a house once in their life, and many of them came in curiously to take a look. There are also some rural construction team contractors who have also come in. Today, the boss will personally come to the live broadcast to see if there will be unprecedented discounts and offers. In the situation of consumption downgrade, everyone cherishes every penny in their pockets. Only when the profit margin is huge, Only then will they start looting like crazy. Zhang Tong smiled bitterly. These rural construction team contractors are the real price killers and their most loyal fans. The most expensive cement of other brands is only 23 yuan a bag, but theirs A pack of Wuling brand cement costs 28 yuan. This is the price after Zhang Tong improved the production process. The initial price was about 31 yuan. The price difference of 5 yuan cannot be ignored. Zhang Tong shouted vigorously:

"Good products are not cheap, cheap products are not good products.

Our Wuling brand No. 101 cement is of high quality.

It is mixed with fine sand in proportion and the dosage is 20% less than ordinary cement.

28 yuan can’t buy a camel or a horse, but it can guarantee millions of homes in Guangxia all over the world!

Taken together, Wuling 101 is the real king of cost-effective cement!"

"Director, can this cement be used to make stone lions?"

Netizens asked with a smile

"No problem, it’s stronger and more primitive than white marble!" Zhang Tong replied

"Using Wuling 101 type cement, I will make no profit from building a 5 million villa in the countryside!"I thought the contractor was joking.

"Word of mouth is your best profit. A short-term difference of a thousand yuan is nothing. Once you build word of mouth, big bosses will ask you to build villas for you in the future! Liu Cuihua interrupted with a smile.

"Wuling brand 101 makes sense, brother."The atmosphere in the live broadcast room was made even more lively by Liu Cuihua's sidestep.

It's just that there are only a few orders.

Please comment on the flower collection, and I beg you all!