Rebirth of Eagle Sauce, from drug trafficking to the man behind the White House

"Chen, what are you talking about, you want to invest in our winery? We have never thought about accepting foreign investment!"

The two brothers were confused by this sentence, and Ernest looked at him a little at a loss.

Chen Chen nodded. He was determined to win the winery:"Do you think that if you can rely on your own strength to make Gallo Wine? Can the winery become a first-class international brand, and can it break the embarrassing situation of local wines in California?"

Chen Chen grasped the core point. The value of the California wine brand is not good, and changes must be made now. Accepting foreign investment is the first step to change. The two brothers looked at each other. Each vineyard is condensed with the winemaking genes of different families, carrying the It reflects the winemaking culture of different families.

They refused to transfer the vineyard to people outside the family, not only out of their deepest feelings, but also because they were used to family-style management.

Chen Chen also remembered that Gallo Winery never accepted foreign investment in the future. The brothers relied on their own efforts to create an international brand.

Chen Chen took a fancy to their abilities, so he chose to invest in Gallo Winery.

Chen Chen picked up an empty wine bottle, and then bought Gallo Winery The wine is slowly poured into the empty wine bottle:

"When people think of red wine, France first comes to mind. French red wine is world-famous, and Bordeaux, Burgundy, and the Rhône Valley are all familiar French red wine producing areas. If you want to make Napa Valley a wine region as famous as Europe, I certainly believe you can do it, but how long do you think it will take?"

Chen Chen put the wine bottle in front of them. From appearance to taste, they could hardly feel the difference, but the price of European wine is three times that of California wine.

"We are responsible for sales and have local market share and sales channels; you own the origin of the wine and provide the goods. I only need 60% of the shares to invest in Gallo Winery and will not interfere with the management rights of the Gallo family."

"I promise to make Gallo Winery the largest-selling winery in Beautiful Country within 3 years, and become a first-tier international brand within 8 years, definitely no worse than French wine. From now on, Napa Valley will be synonymous with Beautiful Country’s wine culture!"

After finishing speaking, Chen Chen poured wine for several people respectively.

I don't know if it was a psychological effect, but when the wine poured from the high-end wine bottle reached his mouth, he had a different taste. The two brothers held the wine glasses and remained silent. There was a bit of confusion in their eyes.

Judging from the purchase volume, Chen Chen was definitely a big customer, and they didn't want to let go of this opportunity.

Because if they rejected Chen Chen, they might find other wineries to cooperate with.

Now Dijialu Wine The sales volume of the store is not the first in the country, and it is not even the first in California. After losing their big customers, they are likely to be surpassed by their peers. It is really embarrassing whether to agree or not. After thinking for a long time, Ou Nestor said:"Chen, you can invest in Gallo Winery, but I think we should cooperate for a while first to see how the sales of fake wine are. If the sales volume reaches more than 5,000 bottles per month, we will accept the capital injection, but the transfer The share capital does not exceed 55%"

Chen Chen rubbed his wine glass with his fingers. This 55% share capital should be the limit of Gallo Winery.

After all, they have never sold their share capital to foreign investors in the future and have always implemented family-style management.

It was a coincidence that I was able to participate in the Jialu family, and after obtaining 55% of the shares, I had absolute controlling rights:

"55% shares, I agree! Ernest breathed a sigh of relief:

"Also, do you know the size of our assets? We have been deeply involved in the wine field since 1933 and currently have the Gallo brand registered in all states"

"There are bottling plants in Modesto, Los Angeles, San Francisco and other cities, as well as more than 10,000 hectares of grape growing areas and dozens of large wine cellars.……"

"The total size of various assets exceeds US$5 million. If you hold 55% of the shares, you need to pay US$2.75 million."

2.75 million US dollars in the 1960s, this is definitely a huge sum of money!

Song Jiamo couldn't help but frowned after hearing this, and looked at Chen Chen.

The Jialu family has been selling wine for more than 30 years. Although The sales volume has not yet reached the first place, but it is already the leading winery in the beautiful country.

Chen Chen remembers that in 1966, Gallo Winery was recognized as the winery with the largest sales volume in the beautiful country.

Now Ernest will combine the assets The quoted price was US$5 million, which was neither high nor low.

Chen Chen’s expression did not change, and he felt that it was acceptable. After a while of silence:

"US$2.75 million, 55% stake, we agree to this deal. Please prepare the share transfer agreement. Then I will ask someone to send US$700,000 first. After receiving the money, it will be notarized. I wish us a happy cooperation."

Chen Chen only has more than 700,000 US dollars, and it is impossible for him to spend 2.75 million US dollars to complete the transaction. Fortunately, Ernest just proposed to cooperate for a period of time before transferring the shares. Chen Chen can pay in installments very calmly.

Ou Nestor looked at his brother, then turned to look at Chen Chen, and finally stretched out his wrist:

"Chen, now this winery belongs to you too!"

Chen Chen picked up the wine glass and smiled at everyone:"Cheers!"

Bang...

Several glasses clinked together, and a multi-million-dollar deal has been concluded.

While tasting the wine, the two Ernest brothers told Chen Chen about the scale of Gallo Winery and greeted Chen Chen. Winery tours, both sides of Highway 29 are lined with wineries with gorgeous architecture. In a winery with a luxurious castle-like building, you can sit in front of the endless vineyards and slowly taste the wine carefully brewed by the winegrowers. This is It's an excellent way to relax.

Song Jiamo didn't understand, so he asked Chen Chen:

"Boss, we spent millions of dollars just to buy a majority stake in a winery. Isn’t this too much of a loss?"

Chen Chen was half-lying on a wicker chair. Because the grapes were facing the sun, the winery had plenty of sunshine, so it was quite comfortable to lie down and bask in the sun:

"How could it be a loss? Now that we have a winery, we have a stable source of wine. Although selling fake wine doesn’t sound good, it does make money. The import price of 2,500 bottles of genuine wine is US$300,000, and the total income from sales exceeds US$500,000."

"We import 2,500 bottles of wine from our own winery at a cost of only US$100,000, or even less, and sell them for US$500,000. With a stable supply, we can do long-term business and supply large cities such as San Francisco and Los Angeles. , making more than hundreds of thousands of dollars a month?"