Rebirth of Eagle Sauce, from drug trafficking to the man behind the White House

Chen Chen held the wine glass and thought about how to bring up the investment in the winery. Investing in the Gallo family now is definitely a good deal with huge profits.

After Ernest finished bragging, he started talking about business:"Chen, I don't know how many bottles of wine you need. Should it be supplied on a weekly basis or on a monthly basis?"

Chen Chen put down the wine glass and immediately asked the other party Let’s get down to business:

"Mr. Ernest, we purchase your wine based on monthly sales volume. We need at least 410 cases and more than 2,500 bottles per month."

"If the cooperation goes well, we will increase the purchase volume to at least 5,000 bottles per month, all of which will be purchased from Guizhuang. Gallo Winery will be our first supplier."

"This batch of wine needs to be re-canned and re-labeled with anti-counterfeiting packaging from other brands. In other words, you only need to stabilize the supply and don't care about the rest. We will take care of the sales matters."

2,500 bottles of famous wine are enough to fill a container. If all of them are red wine imported from France, the total value will be more than 300,000 US dollars.

But the goods given by the Mafia to the 18th Block are not that much, less than 1,300 bottles, so Gordia's purchase The capital is only US$150,000.

Of course, this may be because the territory controlled by Block 18 is not large enough to digest hundreds of thousands of US dollars of alcoholic goods in one go.

But now Chen Chen is here to negotiate with the Jialu family, and must Show some courage and brag that you want 5,000 bottles per month to let the other party see your strength, so that you can continue talking about the rest of the matter. After

Chen Chen finished speaking, Ernest was really surprised. At least 5,000 bottles per month. 2,500 bottles, which amounts to a transaction volume of almost 100,000 U.S. dollars, or millions of U.S. dollars a year.

This is definitely a super big customer.

"Chen, of course we are happy to cooperate, but what you just drank was the highest-end wine from Gallo Winery, which costs more than 40 US dollars a bottle. The price of 2,500 bottles is 100,000 US dollars. This amount of money……"

$100,000 per month is not a small amount of money.

But as soon as Ernest finished speaking, Chen Chen glanced at Song Jiamo. The other party understood, and immediately took out a check from his briefcase and handed it to him.

"This is a check of US$50,000, which is considered a deposit. The balance will be settled after delivery. By the way, we are going to fill this kind of wine bottle. You can take a look first, and then I will have someone deliver the wine bottle."

Chen Chen took out the cleaned wine bottle, and the two brothers were immediately confused. Isn't this a wine bottle from a bunch of competitors in Europe? How could it be brought here? The two looked at each other, their eyes full of counterfeit goods. The confusion of wine.

Chen Chen felt that he really looked like Brother Gazi at this moment, which disappointed his fans:

"Ahem, cough, you don't have to worry about anything, just pour wine into it. Different flavors of wine are put into different bottles. I don’t need to say more about how to operate it, I believe you are experts."

Ernest's face was very complicated. He thought that Chen Chen had a keen eye for the top wines of Gallo Winery and opened up the local wine market in California.

But he didn't expect that the Gallo family would cooperate in selling fake wines. In his heart, The gap was so big that the two brothers almost didn't react.

"Is this...appropriate? We can't highlight the brand value by doing this."

Ernest was a little uneasy. He thought Chen Chen really liked Gallo Winery. If he could really sell 2,500 bottles of wine every month, Gallo Winery's brand would definitely be much louder.

With the brand premium, they could Trying to enter the high-end field, but now you want us to imitate Brother Gazi and sell fake wine?

Chen Chen:"What's wrong with selling fake wine!" The current market situation is like this. Californian local wines are not profitable, and European brands have higher premiums."

"The same bottle of wine costs more than 100 US dollars in Europe, but only 40 US dollars in a local winery in California. This price gap cannot be ignored by anyone."

"California wines can't go upscale, at least not yet."

What Chen Chen said was hard to hear, but Ernest also understood that it was the truth, and his eyes dimmed:

"Starting in 1880, the University of California established a research center in Berkeley to study vineyard conditions in various parts of California. This research center gradually developed into the School of Viticulture and Enology."

"To this day, 90% of the wine in the United States is produced in California, with the best quality concentrated in Napa Valley and Sonoma Valley, where the grape growing area exceeds 40,000 hectares."

"When I was in my own vineyard and watched the grapevines I planted growing out of the ground, from germination, growth, flowering, fruiting to wine-making, I felt that nature was so amazing. When I drank from my own vineyard Wine made from grapes is more satisfying than how much money I make."

"My dream is to build Gallo Winery into a world-class winery and let the world recognize California wine as an international first-class brand, but now it seems that this is difficult to achieve."

Before 1970, California wine was not noticed by wine connoisseurs. Winemakers came from many people from different backgrounds. Many people thought that entering the wine industry required greater capital. The

Gallo brothers were undoubtedly professionals in this industry. , they are from an Italian wine-making family, and now it is really embarrassing for Chen Chen to let them sell fake wine.

A few people sat in the manor without talking, and the atmosphere suddenly became a little awkward.

Chen Chenxin said that this guy has a pretty serious self-esteem, let you Selling fake wine and forcing me to do it

"Mr. Ernest, I actually think the wine from Gallo Winery is not bad in taste. Maybe we should work on the brewing process and quality."

"Another reason why I purchase a large amount of wine is that I want to invest in your Gallo Winery and be responsible for investing in improving the wine-making process, supporting Gallo Winery's products to participate in the Paris Wine Fair, and improving the difficult situation of local wines in terms of craftsmanship and branding."

Chen Chen explained his purpose of coming. The cooperation in selling counterfeit wine was a trivial matter. He was mainly interested in the California wine industry.

Gallo Winery will be the world's largest wine exporter in the future. It is very cost-effective to invest in Gallo Winery now.