I make a popular science video and all the emperors learn from it!

[Science Popularization Short Video Collection Series 16. ]

[13. Short Video: China Railway Department Kills Three Warriors with Two Peaches! Earns All the High-speed Rail Technology in the World. ]

[China Railway Department negotiated high-speed rail technology with the "Two Peach Kills Three Warriors" strategy, which not only made Germany sell Siemens at a discount price of 80 million euros for technology transfer fees of 390 million euros. ]

[Also, the Siemens negotiation team was fired before they even finished breakfast at the China Hotel! Even the stock price plummeted by 17%. ]

[And this wonderful negotiation was also written into the classic case of Stanford Business School in the United States. ]

[It has been repeatedly studied and learned by foreigners. ]

[Today, let's take a look at this unsolved negotiation case. ]

[How did China Railway Department control these world high-speed rail giants and earn their advanced technology? 】

【In 2003, facing the growing demand for transportation, China could not wait for the slow development of domestic technology. 】

【It was decided to purchase advanced foreign technology and then develop it. 】

【This year, the Ministry of Railways launched a 200 km/h railway EMU project. 】

【The project plans to purchase 140 EMUs with a speed of 200 km/h, which was the largest number of EMUs purchased in the history of high-speed rail in the world at that time! 】

【No matter which country sees this plump and juicy "big peach", they will be envious and drool. 】

【This is just one of the two peaches. 】

【The other one is that China proposed a grand rail transit plan, "four vertical and four horizontal" plus "three intercity passenger transport systems," and the construction mileage will reach an unprecedented 12,000 kilometers! 】

【Once this grand blueprint was proposed 】

【Let manufacturers around the world realize that in China's vast land of 9.6 million square kilometers, realizing 20 connections of four horizontal and four vertical railway networks, this is an epic market! ! 】

【This is bigger and more delicious than the first peach. 】

【...】

"We need to buy 140 trains! And how much money will it cost to build railways across the country!??"

"No wonder other countries are jealous. Who wouldn't want to take a bite of such big peaches?"

"Two peaches kill three warriors? This is a famous conspiracy, but how to play it?"

"......"

The ancients were shocked by the extravagance of the court in later generations.

They were also curious about how this conspiracy was carried out.

Qin Dynasty.

Ying Zheng suddenly became excited.

Buying something can also use the famous conspiracy? ? !

The key is that it was successful!

Save a lot of money directly, hundreds of millions!

This is a great deal!

He narrowed his eyes slightly and said curiously: "The bait has been released, and the fish will smell the scent and take the bait next."

[These two peaches have an irresistible impact on high-speed rail companies around the world.Temptation. 】

[It was precisely because of this that they were led step by step to the strategy planned in advance by the Ministry of Railways. 】

[At that time, only the following four companies could meet the technical requirements of China's high-speed rail. 】

[They were Siemens of Germany, Alstom of France, Kawasaki Heavy Industries of Japan and Bombardier of Canada. 】

[It is not so easy to eat these two peaches. 】

[After the Ministry of Railways threw out the rules of the game, everyone was shocked! 】

[First, the bidding company must be registered in China. 】

[Second, it must be a Chinese enterprise with mature design capabilities for 200 km/h railway EMUs and support from foreign partners. 】

[This clearly tells the bidding company that it must cooperate with Chinese companies. 】

[At the same time, three principles were clarified: key technologies must be transferred, joint design and production must be required, and the brand must also be Chinese. 】

[Each of these three principles affects the key to the development of China's high-speed rail. 】

[Key technologies determine the future direction of the industry. 】

[Joint design and production not only requires integrated design drawings, but also needs to know what the purpose of such design is? 】

[It must be a Chinese brand, and this vision is more long-term. 】

[Fully learned the lessons of China's automobile industry. 】

[Although China's automobile industry is a Sino-foreign joint venture, the brands are all foreign. 】

[And China's high-speed rail insists on using its own brand, which has also created a world-class brand that is as famous as Japan's Shinkansen, Germany's ICE, and France's TGV in the future! 】

[This time the peach is ready, and the actors of the three warriors have also arrived. 】

[The drama of two peaches killing three warriors has officially begun. 】

[This is also the power of this conspiracy. All the purposes are laid out in the open, but you just can't help jumping into it. 】

[In order to prevent domestic enterprises from killing each other and wasting their time. 】

[The Ministry of Railways only designated two Chinese companies as qualified to introduce technology. 】

[One of them is Sifang Locomotive of CSR Group, and the other is Great Wall Bus of CNR Group. 】

[In terms of cooperative companies, the Ministry of Railways also only gave two peaches, resulting in a situation where there are too many wolves and little meat. 】

[In this way, the two local Chinese companies have absolute initiative. 】

[Faced with the Chinese Ministry of Railways' blatant request for the latest technology, the world's high-speed rail giants are still flocking to it! 】

[Because the global consulting agencies have a very unified caliber, China has become the world's largest high-speed rail market. 】

[Therefore, for these international giants in the industry, no one can afford the heavy blow of losing the bid, especially technology transfer, which is a hard condition. 】

[But how to transfer technology? 】

[To what extent? 】

[It is still necessary for the two Chinese companies to negotiate with the foreign party. 】

[In order to ensure the final success, the Ministry of Railways also set up]

[That is, when the contract is executed to a certain stage, the Ministry of Railways will evaluate the effect of technology transfer implementation. The evaluation object is not the teacher, but the two student companies of Huaxia. ]

[As long as the Huaxia students don't learn well, don't even think about getting a point! ]

[This assessment is very clever. ]

[Foreign companies not only have to teach carefully, but also fear encountering stupid students. ] (To read the violent novels, go to Faloo Novel Network!) ]

[Because even if he uses all his tricks, if the stupid students can't learn, they will not only not get the money, but also suffer heavy losses. ]

[The Ministry of Railways is forcing these teachers to show their best skills. ]

[Here is a brief explanation of why there are three companies when there are clearly four companies. 】

【Because Bombardier had established a joint venture with Huaxia Enterprise many years ago, called Qingdao Sifang Bombardier Railway Equipment Co., Ltd. 】

【Through communication with the Ministry of Railways, they have confirmed that this joint venture is qualified to bid. 】[]

【So he does not need to conduct difficult negotiations like Siemens, Alstom, and Kawasaki Heavy Industries in order to win a partner. 】

【On June 17, 2004, the tender notice was officially issued. 】

【The Ministry of Railways only gave the three companies 41 days to negotiate cooperation with Huaxia Company, and the time was quite tight. 】

【South Railway negotiated with Japan Kawasaki, and CNR negotiated with Germany Siemens. 】

【The Ministry of Railways did not particularly value the technology of French Alstom, so it had to negotiate with CNR and CSR at the same time. It can be said that Alstom was completely a spare tire. 】

[The Ministry of Railways used Alstom to balance Japan and Germany. 】

[The first to confirm the cooperative relationship were CSR and Kawasaki of Japan. 】

[The negotiation process with Japan was quite difficult. The average age of the Chinese representatives was over 30 years old, while the Japanese representatives were all old men in their 50s and 60s. 】

[During the most difficult stage of the negotiation, the two sides actually talked for three days and three nights! 】

[When tired, they leaned on the stool to rest for a while, and continued to talk when they woke up. 】

[Even after one speech, the other party did not respond. 】

[It turned out that the other party's translator fell asleep. 】

[The two sides quarreled over a detail, and neither of them was willing to give in. 】

[One of the Japanese people suddenly stood up and said: No more talks, we want to withdraw! 】

[Turned around and left. 】

【After a long negotiation, both sides were extremely nervous. 】

【Plus, the final bidding deadline was fixed. If the negotiation and bidding could not be completed, the economic losses would be unbearable for both sides. 】

【A representative from the Chinese side suddenly stood up, threw the teacup to the ground, and shouted: 】

【If you leave this door, you will never come back. 】

【And this representative from Japan actually, they did not dare to step out of the door, but returned to the negotiation table to continue the negotiation. 】

[Because there were a lot of documents to prepare for this bid, the five printers they equipped in the hotel were all burned due to the uninterrupted work! 】

[The negotiation between CNR and Siemens was the climax of the entire negotiation. 】

[Siemens was the most well-prepared company in this negotiation. 】

[They had received news through their excellent business intelligence network, and they knew that the ultimate goal of the Ministry of Railways was Siemens. 】

[It just so happened that they did have this strength. 】

[Although the Japanese side reached a cooperation with CSR, they would not transfer the EMU technology of more than 300 kilometers. 】

[The SM3 EMU produced by Alstom was not as mature and stable as 260. 】

[Compared with them, their design platform with a speed of 320 kilometers per hour was not only fast but also stable, and enjoyed a very high reputation in the world. It was the best distributed power EMU in the world at that time. 】

[The Ministry of Railways is indeed salivating over Siemens. 】

[And Siemens has formulated a highly targeted negotiation strategy and is asking for a very high price! 】

[And the technology transfer conditions are extremely harsh. They only transfer some relatively easy-to-obtain and easy-to-master technologies, and refuse to transfer more critical technologies. 】

[Siemens's technology transfer fee is 390 million euros, and the price for selling a set of cars to China is 350 million RMB. 】

[This is the price in 2004! 】

[140 trains, you can calculate how much it will cost in total. 】

[...]

The ancients couldn't help but swallow nervously.

"This is too expensive! Can anyone calculate how much 140 three and a half will cost?!"

"Wow! They are willing to pay so much!"

"We finally dealt with the Japanese pirates, and now we have a bigger problem."

"What's the point of buying this? It's too expensive. Can we afford it by emptying our family's pockets?"

"......"

Song Dynasty.

Even though this dynasty claimed to be rich, it was dumbfounded when it saw the horrible expenses of buying trains.

Zhao Kuangyin was shocked: "Four million and nine hundred million!"

"It's so expensive just to buy a train!"

"How dare you ask for such a high price? Do you think you can take advantage of us?!"

He was so angry that his teeth itched. No matter how good the things were, they shouldn't be so expensive.

[Video continues. 】

【...】.