Losing Money to Be a Tycoon

Meng Chang was dumbfounded.

It was just an ordinary interview. He did not expect to be caught by these Sherlock Holmes gamers!

It was only now that Meng Chang realized that even though the main content of the interview was nonsense, making unfounded guesses and even attacking him were only a small problem.

The real problem was that this interview leaked information about the DEMO of Mission and Choice!

The reason why Meng Chang used such a publicity method was ultimately to hide this information and make all the publicity funds go to waste.

However, Yu Yao and the other employees of the advertising and marketing department did not know Meng Chang's true intentions!

All of them thought that Meng Chang was deliberately hiding this information so that it would cause a greater uproar when it was revealed.

That way, it would be very difficult for Yu Yao and the others to maintain high vigilance regarding the 'confidential' matter. Something would happen if they relaxed slightly!

Even Yu Yao himself did not expect this picture to cause so much trouble.

Meng Chang was a little flustered. He quickly flipped through the players' discussions again.

There were more and more comments under the interview article. A large number of players were attracted to it. They saw the message on the DEMO and started speculating!

Netizens knew very well what 'bold hypothesis and careful verification' meant. They could not stop their imagination from running wild once they made the assumption that Tengda's new game was about to be completed. Many details that they had thought were unrelated began to string together!

Meng Chang could no longer sit still as the discussion became more and more heated.

The commission would disappear in minutes and leave him. That was even more unacceptable than slandering him in the interview!

"What should I do? I won't be able to hide it any longer!"

Meng Chang was burning with anxiety.

At the moment, the players were still in the speculation stage, but Meng Chang had no doubt that they would be able to piece the truth together very soon.

Meng Chang would never accept such an easy dog belt. The desperate situation only stimulated his fighting spirit!

"I've to think of a few marketing plans quickly or release some 'one-sided news' to divert the players' attention so that they don't keep staring at us…"

There was still more than half a month until the first of May. Meng Chang didn't know if he could distract the players for such a long time.

However, it was impossible for him to give up on this month's commission so easily!

Desperate situations always stimulated one's fighting spirit. Meng Chang's brain worked quickly and he immediately began to consider new plans.

Now, the players' curiosity was bursting. It was better to divert their attention than to deny it. If Meng Chang denied it forcefully, it would definitely trigger the players' reverse psychology and cause more serious consequences.

Therefore, Meng Chang felt that it was time to take risks!

As the saying went, only magic could defeat magic.

The best way to hide a piece of news was undoubtedly to release another piece of news.

It was just like how many companies would not delete their posts, blow up their accounts, or ban public relations when they were in a crisis. Suppressing public opinion would definitely cause a backlash and would only cause an even greater crisis.

The best way was to dig up more dirt on other competitors' companies and then hire fake reviewers to blow things up.

That way, most people would focus on the new hot topic, and the company's crisis would naturally slowly pass.

Meng Chang thought about it. This seemed to be the only way.

"I heard that Shang Yang Games is also developing new games. They are expected to be released in the second half of May."

"I'll check the internal information…"

"This game is called Fitness Battle? This… the game genre is quite different."

"However, it's not a big problem. It's not difficult for me."

"It looks like I'll have to abandon the car to protect myself!"

Meng Chang quickly came up with a bold plan.

He wanted to disclose a small portion of the game content regarding the Fitness Battle. He also hinted to gamers that this was Tengda's new game, which was also the DEMO that he was playing. In the future, it might be a "classic domestically-produced game compilation".

That way, players would discuss the revelations that Meng Chang released, and their thinking would deviate.

On the other hand, the Fitness Battle would only be released during the second half of May.

Meng Chang's publicity plan throughout April was targeted at Mission and Choice. It did not attract much attention to Mission and Choice.

Even if gamers paid more attention to the Fitness Battle, the game had not been released yet. There were very few details that were exposed, so the publicity effect would not be ideal.

That way, Meng Chang would be able to get at least seventy to eighty percent even if he did not get full commission by May.

That was still a lot for him!

Meng Chang thought of a plan very quickly. It was still hard to say whether he would be able to save himself in a desperate situation. However, it was much better than sitting back and waiting for death.

However, the only problem was that they did not have enough publicity funds.

The remaining twenty million yuan had already been thrown out in a panic. There was not much left of the advertising and marketing department's funds.

However, he had to spend money if he wanted to mislead them.

What's more, Meng Chang was not in charge of publicity for the Fitness Battle at the moment. Boss Pei did not say anything and that would be overstepping his boundaries.

At the end of the day, he had to look for Boss Pei again.

Things might change if he delayed. Meng Chang immediately got up and rushed to Boss Pei's office.

…

A few minutes later, Meng Chang came to Boss Pei's office and knocked lightly.

"Enter."

There was a hint of displeasure in Boss Pei's voice.

Meng Chang entered the office and before he could say anything, Boss Pei's question came at him.

"Why do I see many gamers discussing our new game online? Is there a problem with your publicity plan?"

Pei Qian looked to be more affected than Meng Chang.

Meng Chang could not figure out Boss Pei's intention.

What was going on? Shouldn't Boss Pei be secretly happy now?

Why does he look like he's more urgent than me?

Yes, Boss Pei is full of tricks. He must be bluffing me!

He deliberately showed such a hypocritical expression. It looked like he was on my side, but in fact, he was trying to make me break through his defense.

Impossible!

At that thought, Meng Chang immediately put on an indifferent expression. "No, everything went very smoothly. Everything is under my control."

Pei Qian was skeptical. "Really?"

Meng Chang nodded confidently. "Really, Boss Pei, you don't have to worry."

"However, I do have some small requests this time."

Pei Qian: "What request?"

Meng Chang still had a confident expression on his face. "I hope you can give me another ten million yuan for publicity. At the same time, allow me to use a portion of the contents of the Fitness Battle as publicity material."

Pei Qian's brows relaxed for a moment, and then furrowed.

"Ten million yuan for publicity is not a problem."

"But why do you want the publicity material for 'Fitness Battle'?"

Pei Qian was secretly puzzled. What was Meng Chang up to? Why was he taking the initiative to take on jobs?

Could it be that… one project was not enough to make me happy, but he had to work on the smart fitness drying rack as well?

That was impossible. Did he really think that commission was worthless?

Of course, Meng Chang did not want to say it out loud. He could only continue being stubborn. "Boss Pei, you don't have to worry about this. I know what to do. In short, this is part of the publicity plan."

Meng Chang was very apprehensive when he said that.

That would be a huge problem if Boss Pei was not happy and did not agree to both.

Meng Chang looked calm on the surface but he was actually very anxious.

Pei Qian looked at Meng Chang's expression and was confused.

Would it really work?

Pei Qian did not trust Meng Chang at all, but he trusted Meng Chang's desire to get a commission.

The publicity effect last month was indeed not bad. From Meng Chang's performance, it seemed like he had many backup plans for this month's publicity plan.

Pei Qian did not want to ask too much, for fear of triggering the observer effect again.

Pei Qian nodded after some consideration.

He should not suspect someone he was using. He could only choose to continue trusting Meng Chang since he had decided to let him be in charge of the publicity plan this time and the commission was spurring him on!

Pei Qian nodded. "Alright, I'll agree to both of your conditions."

"However, I have to remind you that I don't care if you can't get a commission. You're the one suffering."

"The publicity effect of 'Fitness Battle' will affect your commission in May. You're on your own."

Meng Chang chuckled inwardly.

May's commission?

How could I think so far ahead? It would be good enough if I could get tens of thousands in April!

Meng Chang did not say much. He just thanked Boss Pei and immediately rushed back to the advertising and marketing department to continue preparing the new plan.

Everything had happened so suddenly. He had to race against time.

He had to divert the gamers' attention before they dug out the truth. He had to use the news of the Fitness Battle to cover Mission and Choice and keep the April commission!

…

Meng Chang's remedial plan had been completed in only about an hour, not even time to knock off yet.

He had to admit that DEADLINE was the first productivity. Sometimes, people did not know how much potential they had unless they forced themselves.

Meng Chang quickly passed this plan over and immediately handed it to Yu Yao.

It was a little rushed, but he had no choice because he was about to knock off.

The advertising and marketing department would not have any overtime limit once they got off work. This plan could only be implemented tomorrow. However, the problem was that many things could happen in one night.

What if those netizens comparable to Sherlock Holmes solved the case tonight? Wouldn't that be a huge problem?

There was some content regarding the Fitness Battle in this plan. The guidance was also very clear. It was to mislead players as much as possible and divert their attention.

Meng Chang was in a hurry, so Yu Yao did not have time to take a closer look. He sent a message and a few photos using Tengda Games' official account directly.

"A game that would make internal employees addicted to it will be able to meet with you at the end of May!"

The accompanying picture was some publicity material for the Fitness Battle.

Of course, there was a very important problem. The game graphics of Fitness Battle and Mission and Choice were worlds apart. It was really not like that. The players were not blind and could not see the difference.

However, this was not a problem for Meng Chang. He studied it carefully. Even though he had taken a picture of the game during the interview, it was mainly the back view. The computer screen only took up a small portion of the picture.

They could only tell that this game was different from the mosaic games in the "classic domestically-produced collection" at most. It had a God's perspective and they could not see the specific units inside.

Therefore, Meng Chang asked Shang Yang Games to provide him with a graph of the chapter of the Fitness Battle, which had a similar background. It also happened to have a God's perspective.

The training for the Fitness Battle was done step by step.There were also some simple plots In order to guide players to better experience the different chapters and stages. This picture looked a little similar to the one in Mission and Choice at first glance.

Under the extremely blurry pixels, the backpack and cartridge could also be forcefully turned into a frying pan. Meng Chang felt that it shouldn't be a big problem to use this method to barely fool them for a while.

Apart from that, this publicity budget was also used to bribe some independent media and marketing accounts to repost it and then "analyze" it.

The so-called analysis was nothing more than drawing gamers' attention to the Fitness Battle.

That was because they were still promoting their own products and not faking it. Thus, it was not considered a violation.

Meng Chang finally relaxed after making all the arrangements.

He wanted to stay in the office for a while longer, but it was time to knock off.

He had no choice but to go home reluctantly and continue to pay attention to the developments at home.