Losing Money to Be a Tycoon

The promotional activities for Greyhound had already been launched. The publicity material for the offline had been fully spread. Many movie theaters could see the huge publicity posters for the Greyhound movie.

However, Lu Xiaoping was not satisfied. He felt that this was not enough.

Based on the current situation, there were no strong competitors in the schedule of Greyhound. The box office success was almost certain. The more money spent on publicity, the more famous it would be, and the higher the box office.

Who would not do a profitable business?

The reason why the Greyhound was not popular now was probably because this name was a little disadvantageous.

It might be a proper popcorn blockbuster and a sci-fi genre, but the name sounded like a war movie. Naturally, it wasn't discussed as much.

However, there was nothing he could do about it. The translation had already been decided, and it was impossible to change it.

However, Lu Xiaoping had other ways. He could use one method: rub it in!

At the moment, there was only one key problem with the promotion of Greyhound: the name was not nice, causing the audience to not have a clear understanding of the specific content of the film and not have high psychological expectations.

Therefore, he had to work hard in this aspect to further increase the popularity of the Greyhound.

Lu Xiaoping said to the person-in-charge, "This is a god-given opportunity. We cannot let it go!"

"Go and leak some news. Ask the fake reviewers to spread the news: Greyhound is scheduled for the first week of the Golden Week. A sci-fi film is launching a strong attack. A local sci-fi film has been caught red-handed. It doesn't dare to fight head-on and can only be released in theaters much earlier."

"Also, we have to emphasize that the Greyhound is not a war film but a sci-fi film. There are many special effects for big scenes. The investment is huge and cannot be missed!"

"Remember, our official platform must not mention the name 'Mission and Choice'. We just have to get the fake reviewers to lead the way in the dark. Keep your hands and feet clean and don't get into trouble."

Lu Xiaoping's idea was very clear. Leading a battle and trampling on the first to screen was the most direct and efficient to increase the popularity and visibility of the film.

"The overseas sci-fi blockbuster is attacking strongly, and domestic sci-fi movies are unable to resist and can only be forced to release in theaters." This topic would definitely cause a heated discussion online!

Buying fake reviewers at low cost could generate so much popularity. Why not?

Of course, there was a certain risk in doing so. It would be very awkward if the movie's box office was not as good as the other party's after it premiered.

However, Lu Xiaoping felt that such an accident was basically impossible.

If 'Mission and Choice' was really impressive, why did it not go to the first tier time slot and go to an unpopular slot? Obviously, the producers themselves did not have confidence in the movie.

What was there to be afraid of?

What's more, 'Furious Sea Warship' was screening at the May 1st slot and had its own traffic. Even if its box office performance was average, it would definitely be much better than 'Mission and Choice' which was released at an unpopular period.

May 1st was the first day of screening for 'Greyhound'. On the other hand, 'Mission and Choice' had been screening for two weeks. It was already an arrow at the end of its flight, and the box office was definitely crushing.

No matter how he thought about it, it was stable!

The person-in-charge immediately nodded. "No problem, Boss Lu. I'll arrange it now!"

…

…

April 10th, Tuesday…

Tengda Corporation, marketing department.

A young man named Yu Yao from the marketing department was in charge of receiving them when Xia Jiang arrived with the interview team from the official platform.

Meng Chang specially found an excuse to not come today to avoid this interview.

"Chief Editor Xia, hello, hello, please come in." Yu Yao welcomed everyone from the interview team into the guest room.

The advertising and marketing department was similar to Tengda's other departments in terms of working environment. As there were fewer people, it looked more spacious.

Xia Jiang scanned the surroundings of the Advertisement and marketing department and confirmed her previous speculation.

The incubation base must have been created by Boss Pei!

The entire style of the office was completely carved out from the same mold. It gave people the same feeling even though there were some big differences in the details!

This strengthened Xia Jiang's determination to do the interview well.

"Chief Editor Xia, Brother Meng has something on today. I'm really sorry. If you have any questions, just ask me. I'll tell you everything I know," Yu Yao said.

Xia Jiang nodded. "Alright, let's get down to business."

The two of them did not exchange much pleasantries. Everyone's time was precious after all. Xia Jiang had just released an exclusive interview with the incubation base and Qiu Hong. The response was not bad. They should strike while the iron was hot and send out the interview with Meng Chang as soon as possible.

Meng Chang might not be around this time but Xia Jiang was fully prepared.

Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department, the feeling of working in Tengda Corporation, and so on.

Yu Yao answered normally.

Then, Xia Jiang changed the topic and got to the point.

"Do you know anything about the current person-in-charge of the advertising and marketing department, Meng Chang? What do you think of him after he became a colleague?"

Yu Yao thought about it and said, "My understanding of him previously was limited to some discussions online. At that time, I didn't have a good first impression of him."

"However, after working together, I realized that he was very different from the rumors on the internet. I think this change must have happened subtly after coming to Tengda."

Xia Jiang's eyes lit up. "Huh? Can you explain in detail?"

Yu Yao explained, "There are two main aspects. They are the change in style and publicity method."

"As far as I know, Brother Meng was very brash before he came to Tengda. He had driven sports cars to deliver roasted cold noodles. However, after he came to Tengda, he became very thrifty. He could even be said to be the poorest person in the entire company."

"For example, most people in our department drive to and from work. Only Brother Meng takes the bus to and from work every day without any obstacles. Some colleagues even said that they could drive and pick him up, but they were all rejected by him."

"I think he seems to have become more low-profile in terms of his style of working. He's no longer as flamboyant as before. Instead, he looks like an ascetic."

"Brother Meng's current publicity plans are very different from what he did before."

"Previously, he did many more controversial marketing activities in order to generate more popularity for the Cold-Faced Lady."

"However, Brother Meng's marketing plans were all low-profile and reserved after coming to Tengda. For example, the publicity for Tengda's physical industry and the Bunny Tail Live-Stream. The exaggerated style from before was completely wiped out, and it was replaced with a pragmatic feeling."

"This change is very obvious. I find it hard to believe that Brother Meng is the same person as the person in charge of the Cold-Faced Lady."

Xia Jiang quickly recorded it down.

Obviously, this was evidence of Boss Pei changing Meng Chang!

If it was the original Meng Chang, he would definitely continue with the exaggerated and eye-catching publicity method of the Cold-Faced Lady.

However, now, Meng Chang seemed to have completely washed that away. All the publicity plans looked very stable, giving people a low-profile and reserved feeling.

It was impossible for people to suddenly change 180 degrees for no reason.

Who else had such a magical ability to make Meng Chang, who was passionate about marketing and good at marketing, completely change apart from Boss Pei?

Xia Jiang continued to ask, "Can you tell me more about the 'domestically-produced games compilation'? Why advertise this?"

Yu Yao answered, "As to why publicize this… I'm not very sure either."

"I only know that it was originally proposed by Brother Meng even though Boss Pei agreed to this plan."

"What's more, Brother Meng had put in a lot of effort in order to come up with this plan. Not only did he ask about the details of the entire promotional event one by one and strictly check them out, but he also specially asked Tengda Games for a DEMO and repeatedly experienced it."

"Every day, Brother Meng would be the first to come to work and the last to leave. We could all see him playing DEMO seriously when we passed by his workstation. Obviously, he wants to improve and make the publicity plan more perfect."

"This spirit moved everyone in our department. They all decided to learn from Brother Meng!"

"I think Brother Meng would not have been able to achieve this if not for his true love."

Xia Jiang interrupted. "Was Meng Chang a veteran player previously?"

Yu Yao shook his head. "As far as I know, he's not. Not only is he not a veteran gamer but he hasn't even played many games. He doesn't feel anything about it."

Xia Jiang nodded immediately. "I understand."

She began to make notes in her notebook.

"Why would Meng Chang turn back If he didn't meet Boss Pei?"

"Meng Chang's marketing was done at all costs when he created the Cold-Faced Lady. It caused a lot of controversy in order to attract people's attention and gain popularity. The Cold-Faced Lady eventually went bankrupt because Meng Chang's heavy marketing did not manage it."

"However, Meng Chang's marketing style changed drastically when he was working in Tengda. He changed from his previous exaggerated and eye-catching style and became low-key and reserved."

"Obviously, Tengda's working environment affected him. It was Boss Pei's style that affected him!"

"Under this inspiration, a person who had no interest in games also started to care about the development of domestically-produced standalone games and took the initiative to promote them."

"In order to achieve the effect of publicity, he tried playing DEMO over and over again just to achieve perfection…"

"It's still unknown if Meng Chang can turn over a new leaf under Boss Pei. However, this change is already happening subtly…"

At that point, Xia Jiang suddenly thought of a problem. "You said that Meng Chang has been trying to play the DEMO in order to complete the publicity plan. Do you have photos of this?"

"The effect would definitely be better if we include the photos."

Yu Yao thought for a moment. "I think I took one before. Let me take a look."

He took out his cell phone and flipped through the photo album. Soon, he found a picture: It was a picture of Meng Chang's back. He was playing on his computer screen with full concentration. However, the game graphics on the computer screen could only be vaguely made out.

It might be taken using a cell phone but Yu Yao's cell phone was a flagship model so the camera image was very high and it was relatively clear.

He added, "I've never seen Brother Meng play games before. I found it novel, therefore I took a picture."

Xia Jiang was elated. "That's great! That's what I want!"

"Add this picture in and the interview will be complete!"