Losing Money to Be a Tycoon

Old Song was a little confused.

Internal structure and external details… to put it bluntly, they were not the same thing?

Cell phones were considered high-tech products with high precision. The internal structure was priceless. Any design plan with a higher degree of completion must have been carefully planned. It must be the best plan after a comprehensive consideration and various elements were taken.

For example, if he wanted a wireless charging cable, he would definitely have to compress a little battery. If he wanted both, he would have to add the thickness and weight of the machine.

In any case, that was all the technology level was. It was impossible to make a product that surpassed the times.

It could only be carefully crafted to meet most people's requirements as much as possible.

Once the internal structure was finalized, the external details would be finalized.

What's more, it was not easy to change the external details. At the end of the day, it was just a shell, right?

There were only a few types of cell phone casings. All of them had their advantages and disadvantages. Most cell phone manufacturers used glass, plastic, or porcelain. A few even used metal. However, no matter which material it was, they had their advantages and problems.

Other cell phone manufacturers were not stupid. They would only choose a certain material after confirming it.

It was true that Boss Pei was a business genius, but he was not a materials science expert after all. He could not possibly create a new material that other cell phone manufacturers had not discovered, right?

That would be too unreal.

Other than the material, it was nothing more than changing colors? Create a combined event? Create a custom-made shell and theme?

Yes, that was the only way.

Old Song asked, "Boss Pei, should we come up with a joint game? Then we can add more money than the original price?"

Pei Qian nodded slightly. "Yes… not exactly."

"The shell and system must have some characteristics, but these alone don't seem to be enough."

"Let me think… Yes, I have to create another cell phone shell and sell it!"

"On top of that, we have to try our best to extend the advantages of E1 and G1."

Pei Qian's idea was very simple. The plan for this cell phone was very mature. It was indeed not easy to change. There was obviously a good plan that was not used, but he had to use a plan that looked very rubbish at a glance. How could he bluff Old Song?

Thus, Pei Qian's idea was to make as many inconsequential details as possible.

That way, he could legitimately sell the cell phone at a higher price.

To consumers, Otto Technologies' foldable screen was actually the same thing as Shenhua's foldable screen. They were similar! Why would they buy an even more expensive Otto cell phone if they did not buy Shenhua's cell phone?

After all, Shenhua cell phones were obviously better than Otto cell phones in terms of system ecology, brand value, and so on. There was no doubt about that.

Otto's cell phone was mainly targeted at Tengda's fans. As long as he tried his best not to let this cell phone break out of the circle and not spread to other groups, the situation would be relatively optimistic.

It was not enough to make a joint model.

That was because if the joint model was more expensive, it would not be enough to widen the gap between it and Shenhua's foldable screen. It would not be enough to dissuade enough customers.

Therefore, Pei Qian's method was to create a cell phone shell and sell it!

In fact, almost all cell phones now had a cell phone shell when they were released. However, the workmanship of this cell phone shell was relatively average. In order to control the cost, manufacturers would not usually make it perfect as long as it was enough.

If customers liked better cell phone cases, they could buy them themselves.

If the cell phone shell was too expensive, the cell phone would definitely lose the price advantage.

Pei Qian pondered for a moment. As long as he made a very expensive custom-made cell phone shell and forced it to be sold, coupled with the fact that the cell phone was a joint model and Tengda's benefits…

The original price of this cell phone would have been raised by another four to five thousand yuan.

That price was not good.

As for how to continue the advantages of E1 and G1 cell phones, Pei Qian was just saying it casually. He had not thought about the details at all.

In any case, he would leave it to Old Song to think about.

Old Song scratched his head slightly. "Boss Pei, we were originally giving cell phone cases. Or should we design a new one?"

Pei Qian nodded. "Of course! How can such a high-end cell phone be given such an ordinary shell?"

Old Song explained, "Boss Pei, this shell is not ordinary. It's bare skin. It's much better than other shells given by ordinary cell phones."

Pei Qian was very dissatisfied with this. "That's it? Obviously not!"

"There's no way to meet the customers' diversity requirements! It's not expensive enough!"

Old Song pondered for a moment. "Then… make a strong business protection shell? The kind that covers everything? It can be sold for three to five hundred yuan. It should be high-end enough."

Pei Qian shook his head again. "That won't do. Shenhua must have similar products. What's more, this business style doesn't match our target customer group at all. I refuse!"

"How about this? I'll give you an idea. Think about it. Combine the cell phone shell, screen protection film, scaffold, and other things into one! Then, redesign its appearance according to the theme of the joint model."

"We want to make a custom-made and unique protective shell!"

"I think this shell has to be sold for at least 500 yuan. Your task is to make this shell work hard to match its price."

What Pei Qian was thinking was that the cell phone itself was already a joint model. Wouldn't it be installed if the cell phone shell was a similar joint model?

Cell phones and casings have the same theme. Take off the outer layer and look inside. It's still the same!

That's crazy!

Just thinking about it made him feel that the customers' expressions would be very exciting.

Old Song's expression was ugly. "Boss Pei, can you reveal more details…"

Pei Qian shook his head. "It's enough. Go and experience it yourself."

He had already said what he had to say.

Pei Qian's idea was very simple. He wanted to add more useless or even reduced points on the basis of Shenhua's cell phone. Then, he would sell it at a higher price than Shenhua. Who would buy Otto Technologies' cell phone then?

There should be no big problem with this idea. It would depend on whether Old Song could execute it.

Old Song obviously had many questions in his stomach, but he did not ask again after a long time.

As the person-in-charge of Tengda, he had to have such awareness.

He noted down everything that Boss Pei had said and prepared to go back and slowly figure it out. Then, he said, "Boss Pei, there's a plan for the new smart product. Please take a look."

Pei Qian nodded and picked up the second plan.

In this plan, there were several prototypes of products. There were wearable equipment, such as watches, wristbands, and so on. There were also other common smart products, such as new smart sound systems, earphones, even television, microwave oven, and so on.

He had not started on the specifics, but if he wanted to do it, he could just design it and find a substitute.

Pei Qian flipped through it briefly and frowned.

They all looked… reliable!

Other manufacturers were actually making these smart devices. It was enough to show that there was a market.

Tengda had at least two advantages in making these things: First, the combined advantage of the Fully-Automated Smart Bickering Machine, Otto Technologies, and AEEIS; second, the reputation of the brand.

AEEIS was the smart assistant terminal. It was more perfect after being improved by the Nag artificial intelligence laboratory. The Fully-Automated Smart Bickering Machine and Otto cell phone were equipped with this thing. If Tengda really produced smart equipment, there should be many people who decided to buy it.

That was obviously a very dangerous thing.

Therefore, Pei Qian was not satisfied with all the options here!

"I think… they're too ordinary."

"It doesn't make my eyes light up like the previous smart new products."

Pei Qian handed the information back, expressing that these plans were not feasible.

Old Song looked pained. "Boss Pei, so many smart products are being produced. It's already a competitive Red Sea. Everyone is trying their best to make big moves and find gimmicks. A plan that makes people's eyes light up has a lot of luck. How can it be said that it exists?"

"I think the most important thing now is to occupy the pit first and cooperate with the factory to build our own ecology."

Pei Qian shook his head. "I don't think so."

"Anyone can make something from a factory. Would we be able to widen the gap with other manufacturers if we add AEEIS to it?"

"Otto Technologies can always receive attention because it always produces new products that make everyone's eyes shine. This tradition cannot be lost."

Old Song looked conflicted.

Boss Pei said it was easy, but it was too difficult to do it!

Given the normal thinking of a product manager, he really could not imagine how to develop a so-called 'new product that makes people's eyes shine' that Boss Pei.

After all, Boss Pei's 'eye-catching' was equivalent to 'different from all the products in the market'. It could be said to be the highest requirement.

Suddenly, Old Song realized something and asked, "Boss Pei, do you have an idea?"

Pei Qian was silent for a moment. "Yes… I have some thoughts."

Old Song looked like he had found a treasure. "Boss Pei, tell me, I'm all ears!"

Pei Qian paused for a moment and said, "I just thought of this. Have you heard of something called…"

"Game console?"

Old Song's eyes lit up as if he had opened a door to a new world. "That's right, making game consoles! Other companies would be giving this for free, but Tengda would definitely have no problem making them! What's more, they would fit the characteristics of smart products!"

Pei Qian motioned for him to stop talking. "Let me finish. It's a game console, but… it's not just a game console."

"Have you ever heard of… another name for a game console, called a router?"

Old Song: "Huh?"

He felt that his common sense had been overturned.

Game machine and router… how could this be another name? These were two completely unrelated products!

Pei Qian smiled slightly. "If you combine the two into one… would you feel enlightened?"