Losing Money to Be a Tycoon
1547 Dawn Games Platform's New Target
March 29th, Friday.
Pei Qian came to Dawn Games platform early in the morning and called Tang Yishu and Li Yada into the conference room for a meeting.
Li Yada and Tang Yishu were a little surprised. Wasn't Boss Pei in seclusion?
Did something go wrong with our work that we specially made a trip here while we were in seclusion?
Li Yada was just about to ask when Pei Qian stopped her.
"I'm here this time to tell you about the work arrangements after Dawn Games platform."
In fact, Li Yada had not guessed wrongly. Pei Qian was indeed dissatisfied with the current state of Dawn Games platform. However, so what if he was dissatisfied? This was a natural disaster, not a man-made disaster.
Thus, Pei Qian did not dwell too much on this point. He only wanted to cut the Gordian knot and arrange these things as soon as possible before returning to seclusion.
He had not even finished writing the thesis!
Li Yada nodded. "Alright, please go ahead, Boss Pei."
After some consideration, Pei Qian said, "There are three main points."
"First, bring all of Tengda Games over and put them on Dawn Games platform."
"Second, Dawn Games platform and the developer's share of the profits will be further adjusted. The platform will only take 10%. At the same time, increase the discounts for all the games on the platform. Choose as many free games as possible, especially our own games."
"Third, Dawn Games platform will take the lead and let Tengda Games, Shang Yang Games, and the other departments cooperate together. Then, they will fight for the support of the official platform to develop a 'Dawn Games Game Editor'."
Pei Qian's attitude was very simple. Spend money at all costs!
Tengda Games was uploaded onto Dawn Games platform because it could not be hidden anymore, so it stopped pretending.
After it was released, he could get more discounts from the system.
That was because the main battlefield of Tengda Games' sales previously was basically the official games platform. Tengda did not have much say in the official games platform's discount promotional activities.
Even if Pei Qian wanted to lower the price, he had to first ask the official platform if they would agree. He had to go through the process.
What's more, applying for a price reduction on the official platform not only required the official platform's agreement, but also the system's agreement.
It was different on Dawn Games platform. Selling the game at a low price was considered to be promoting Dawn Games platform through preferential activities in the eyes of the system. It was considered a behavior that burned money to earn reputation and the market. Thus, the restrictions would be relatively loose.
Thus, Tengda Games could be sold at a relatively low price on Dawn Games platform. That way, even though they might achieve a thin profit and quick turnover, their income would definitely plummet in the short term.
The platform reduced the commission, increased the discounts of the game, and tried its best to give some high-quality free games. These were also methods that were thought of to burn money.
Now, it was up to fate to draw more than 70% of the local channels.
Of course, those were basically small channels. High commissions would only bully small mobile game development companies. Even large channels with stronger bargaining power would basically draw 50% or 30% with the official platform matching the price.
The official platform would tacitly draw 50% from ordinary game merchants. For outstanding game merchants, the reward would be changed to 30% or even lower.
The official platform's commission was fundamentally different from ordinary channels'. Ordinary channels' commission was actually not very meaningful. However, after the official platform's commission, it was practical.
For example: Use this money to continue developing and perfect the official game editor. Use this money as a fund to support domestic game manufacturers.
However, overall, there was basically no channel in the country that drew less than 30%.
Did he mean that he needed 30% to maintain the operation of the platform? Of course not. It was purely because everyone tacitly drew this line of 30% to ensure that everyone would have a more comfortable profit margin and could use the platform to lie down and earn money.
Speaking of which, thirty percent of the commission was lower than the official platform.
However, the official platform would do things after taking the money. The other channels would not give the money back to the game industry.
Pei Qian's last request was to create a bottomless pit for spending money.
To create Tengda's own game editor!
At the moment, the mainstream game editor for domestic game development was the official game editor. There were other editors as well, but they were relatively niche and unpopular.
The official game editor was developed on the basis of integrating some game editors. It was perfected by many people and was already the best game editor at the moment. To some independent game designers, the learning cost was not high. As long as they could study it steadily, this game editor would be enough to meet most of the requirements of game development.
However, that was precisely why Pei Qian decided to consolidate resources and develop a new game editor!
Once this bottomless pit opened, wouldn't it be easy to incur losses?
The key was that there was the official game editor in front. The chances of the Dawn Games game editor becoming popular and making it popular were negligible.
Li Yada was stunned. "Huh? Boss Pei, isn't… isn't this a little too big a step?"
"The first two points are understandable. Our platform is going to expand, but the game editor… cannot be completed overnight!"
"What's more, the official platform's editor is actually very useful. We can develop some new functional modules on the basis of the official platform's editor and optimize and improve it. There's no need to build an editor from scratch, right?"
Pei Qian sniggered, prepared.
"It's precisely because the game editor cannot be completed overnight that we have to start this job as soon as possible!"
"Is the official platform's editor really useful? Or does it only feel useful because everyone has already adapted to it?"
At that point, Pei Qian could not help but curse inwardly. What's so good about the official platform's game editor!
When he was developing The Lonely Desert Road, he had tried his best to learn the official game editor. In the end, he had learned how to be lonely.
It was obvious at a glance that he would. He would be useless once he learnt it!
In the end, he had no choice but to put a ready-made template in and make a few simple functions with some content that he had barely grasped.
Of course, the game would still become popular in the end. That would be the story after that…
However, no matter what, Pei Qian felt that he was not wronging the official platform's game editor if he said that it was not useful.
Pei Qian paused for a moment and continued. "Many people are already doing this on the basis of the original official game editor. However, if this continues, it will become a sh * t mountain one day like the old code."
"The more reluctant you are to abandon the original game editor and write a new game editor, the higher the cost of sinking. Therefore, you might as well do it as soon as possible!"
"I can't not do something just because it's difficult and has a low price-quality ratio. If everyone thought so, why would there be an epochal game editor?"
"What's more, I'm not asking you to reach the sky in one step. You can take it slow."
"We'll do some basic functions at the beginning. The first version is mainly for independent game designers. The later versions will be perfected."
Pei Qian's speech completely convinced Li Yada.
Yes, Boss Pei was Boss Pei. That made sense!
He could not think in a conventional way. If he wanted to keep up with Boss Pei's thoughts while working in Tengda, he had to have foresight. He had to have a wide field of vision. His mobility and execution had to be the strongest!
It was indeed very difficult to develop this game editor.
The official platform had gathered so many resources and manpower and spent so much effort to develop it, much less Dawn Games platform itself.
Of course, Boss Pei had also said that Li Yada could use Tengda's resources, including the internal games department, the independent game incubation base, Dream Realization Ventures, and some external companies and even official platforms.
These resources were definitely enough. The key was how to coordinate and what the game editor would look like.
A misstep in the direction of such a huge project could be said to be a thousand miles. It was already difficult enough to integrate resources and let all participants do their own jobs.
It was very challenging, but Li Yada felt that she must not let Boss Pei down since Boss Pei had handed this important task to her!
No matter what, he was Tengda's third-generation heir. Huang Sibo and Lu Mingliang were already on the fence. He could not remain on Dawn Games platform and not do anything. It was time to achieve something spectacular!
Pei Qian nodded in satisfaction. Then, he glanced at Little Tang and grinned.
He would let Little Tang remain behind to be in charge of the development of the Dawn Games Editor!
It might be a little cruel to do this but he could only trouble his comrades for the settlement of this cycle!
"Alright, let's do that. I'll make a move first."
Pei Qian stood up, satisfied, and prepared to go back and rest.
However, his cell phone vibrated just as he turned to walk out.
Pei Qian took out his cell phone and frowned. "Eh? Otto Technologies has something to report about cell phones and smart new products?"
He did not want to go.
That was because Pei Qian did not have any particularly good ideas for Otto Technologies recently.
If Pei Qian had other ideas like the Fully-Automated Smart Bickering Machine or the smart fitness drying rack, he would definitely go to Otto Technologies immediately and call Chang You and Jiang Yuan to the conference room to arrange.
The Bickering Machine and drying rack might still make money in the end, but they were at least one step away from incurring losses. It was very close.
What was the use if he did not have any good ideas?
The ideas that Pei Qian had thought of were either too likely to make money or too ridiculous. It was hard not to be suspicious. Thus, he had not paid special attention to Otto Technologies.
However, after some thought, Pei Qian decided to make a trip.
That was because Otto Technologies had said that they had to report about the cell phone and smart new product. That must be something more important. Otherwise, they would not disturb him.
What if it became popular if he did not watch it?
There might be room for saving if he went to take a look.
At that thought, Pei Qian set off for Otto Technologies.
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