Losing Money to Be a Tycoon

July 26th, Thursday…

Min Jingchao had more or less arranged for the lucky winner event in Tengda Games.

He would officially send a notice today to inform the global GOG players about the event.

Boss Pei's request was to inform the operator of various other servers around the world as soon as possible. He had to release the announcement as soon as possible to warm up and go online. He had to ensure that the event was completed before the end of the month.

Hu Xianbin could not help but feel emotional as he looked at the new money-burning plan. "I feel that the competition between GOG and IOI is getting more intense. Boss Pei is a little aggressive."

Hu Xianbin had nothing much to do recently.

The development of Mission and Choice had been completed. The next stage's goal was to develop Eternal Reincarnation. However, according to Boss Pei's request, the official project would only be established next month. It was now in the so-called 'accumulation of inspiration' stage.

Therefore, since he had nothing to do, he often paid attention to GOG's situation.

Previously, GOG had also frequently engaged in money-burning activities and was inseparable from IOI. However, it had obviously increased in frequency recently.

May's 515 Game Festival, June's summer rush, and July's Koi event could be said to be wave after wave.

The gamers had just had a good time last month. Now, they were having a good time again.

Strictly speaking, such frequent promotional events did not make sense.

That was because it was an overdraft for normal game tempo.

Promotional promotions could greatly increase popularity in the short term, but it would also overdraft players' future desire to spend.

It was just like a shopping mall's promotional event. Business was indeed very good during discounts, but after discounts, goods would return to their original prices. No one was willing to buy them anymore.

For a game, it was best to organize events in an orderly manner. The interval between activities would be longer so that players would feel hopeful and not feel tired.

GOG had been burning three waves of money in the past three months. Obviously, it did not fit this rule.

However, everyone knew that Boss Pei definitely had a reason for doing things.

Obviously, this was because IOI's arms race had reached its climax!

It was just like two shopping malls. If both shopping malls did not promote sales, they would earn money at the original price. If one promotional shop did not promote sales, the business of the one that did not promote sales would plummet. The customers would be snatched away by the other party.

Thus, both parties could only run promotions together, compete on who had more discounts and burned more money.

Such an arms race would not stop once it started because stopping meant that all previous efforts would be wasted.

It was just like how two exceptional experts would fight each other. They would definitely be faster and faster. The faster they fought, the faster it would be. It would not be long before the winner was decided.

Now, Hu Xianbin felt that Boss Pei was the ultimate expert who was drawing his sword faster and faster. It was dazzling and overwhelming.

Min Jingchao said, "They are indeed aggressive, but IOI seems to be fearless."

Finger Games did not react to Tengda's promotional event the previous time. They still completed the entire summer promotion according to the original 40% discount.

They might have been scolded a little but it did not seem to have much impact on Finger Games.

To Tengda, burning money could indeed poach players, but it also had to consider efficiency.

Frequent activities would obviously reduce efficiency greatly. It would be disadvantageous for income.

After all, after burning money for so long, most of the gamers who were swinging back and forth had been poached by GOG. The rest were loyal IOI gamers.

Players like that would only scold GOG if they found out that IOI's activities were worse than GOG's. They would not really change the game.

Thus, the more money GOG burned, the worse the effect would be. That was a problem that worried Min Jingchao.

After a moment of silence, Hu Xianbin said, "Don't worry. Boss Pei must have thought about these questions."

"Boss Pei must know that the more money you burn, the less efficient it would be. He must have some special considerations for making such arrangements now."

Min Jingchao nodded in agreement.

When it was about time, Min Jingchao informed his subordinates to announce the details of the 'lucky winner event' on the official website.

He could not delay any longer. He had to hurry.

It was already Thursday. It would be Friday very soon. That meant that there would only be one day left for gamers to temporarily add each other as friends. On the weekend, they would officially start the event lucky draw, publicize, distribute money to the lucky winners, and then distribute coupons to level one, two, and three players.

Time was tight, but this was a good thing for gamers. They did not have to wait for an event to last a month for popularity like some activities.

At that moment, Hu Xianbin suddenly said, "Eh? Look at this!"

"I think IOI just had a small update today!"

Min Jingchao was stunned. "Huh?"

Generally speaking, for MOBA games, small version updates were very frequent. Sometimes, fixing bugs and adjusting the values were considered small version updates.

Min Jingchao had also been paying attention to IOI's situation. He knew that they did not seem to have a huge version update plan recently. Only a new hero and a set of new skins seemed to have been released recently.

That was not considered a huge update.

However, looking at Hu Xianbin's slightly astonished expression, things were obviously not that simple.

Min Jingchao quickly scanned the announcement for IOI's new version. His eyes widened slightly. "This…"

"Wouldn't that be shooting Boss Pei in the foot?"

Hu Xianbin nodded. "That's why I'm so shocked. Boss Pei's judgment is god-like!"

"Ordinary people would not organize events in July if they had already organized events in May and June."

"Without comparing with GOG, IOI's version update would not cause much opposition."

"Now, it's a stark contrast to our event!

If GOG did not do any activities this month, IOI's activities would at most be scolded a little. It would not be a big deal.

After all, some of IOI's activities were paywalls, but some of the new content was obtained by daily life through their hard work. It might look a little ugly, but it would not arouse the general disgust of players.

However, it was completely different now compared to GOG's event!

It could be said that if GOG and IOI's activities did not clash, there would not be much impact.

However, if they happened to bump into each other, the impact would be huge!

Hu Xianbin was very impressed. "It looks like Boss Pei knows Finger Games and Dayak Corporation like the back of his hand. He knew their next step through some clues!"

"That's why he specially arranged for this Koi event to be intercepted midway to deal a heavy blow to IOI?"

"What are you waiting for? Make an announcement immediately!"

"The more lively the event, the better!"

Both of them immediately understood why Boss Pei wanted to organize activities so frequently in such a short period of time.

Obviously, Boss Pei had already seen through the other party's flaws. He felt that the critical time to determine the winner had arrived. Thus, he accelerated his attack and prepared to finish everything in one go!

Could this be Boss Pei's terrifying insight?

…

At that moment, Pei Qian was in his office, checking the commission effect of the publicity plan for this month.

Just as he had expected, the publicity effect for the first half a month was very bad. It had reached the established goal. The next half a month would be spent on the spot. There would be no additional commission.

"Sigh, that's the only way."

"I tried my best."

Pei Qian sighed silently. He wanted to give Meng Chang more commission, but the difficulty was too high.

It was not easy for the popularity of the Doubt VR glasses to be suppressed for two weeks.

The explosion of the VR glasses at the back could only be said to be unexpected but reasonable. Pei Qian had expected the glasses to become popular but he did not expect it to become so popular.

Fortunately, the Doubt VR glasses did not affect the settlement of this cycle.

Based on the current situation, the settlement for this cycle should be relatively stable. It should not be a problem to convert hundreds of thousands.

The exact amount would depend on the income of the various games next Monday and the exact amount of fixed assets during settlement.

To Pei Qian, this was no longer a problem that could be changed by manpower. It was up to fate.

"I just don't know how Meng Chang thinks about the publicity plan this time…"

That was the only thing Pei Qian was worried about.

Even if he was as fierce as a tiger, he only obtained a guaranteed commission in the end.

Would Meng Chang think that he had gotten the commission through underhanded means?

Would he feel that he had no chance if even Boss Pei could only get a guaranteed commission?

What if Meng Chang did not intend to keep his promise? How should he deal with him?

He heard a knock on his office door just as he was thinking about this.

Meng Chang arrived.

"Have a seat. Take a look at the publicity effect for this month."

Pei Qian handed his laptop to Meng Chang and observed his expression at the same time.

It would only be on the 31st next Tuesday. Strictly speaking, the final outcome of the publicity plan would only be settled then.

However, based on the current situation, it was impossible for the Doubt VR to suddenly explode with negative news in the next few days. The publicity results had been confirmed, and the commission could not change.

What's more, it was also the day of settlement on the 31st. Pei Qian did not want the two things to happen at the same time, so he called Meng Chang over in advance to compare the publicity effect this month.

Meng Chang took the laptop and quickly scanned it.

Obviously, this outcome was exactly as he had expected.

"Boss Pei, I have no questions."

Meng Chang handed his laptop back as he spoke.

After a moment of silence, Pei Qian said, "Do you still want to leave Tengda, then?"

Meng Chang shook his head. "I was irrational previously. I've already decided now that I'll continue to be the person-in-charge of the advertising and marketing department in the future. I'll learn your publicity skills and not let you down!"

Pei Qian was skeptical. "Really?"

Meng Chang nodded confidently. "Really!"

Pei Qian looked at Meng Chang thoughtfully, trying hard to judge the authenticity of his words.

Logically speaking, Meng Chang's statement was in line with Pei Qian's previous expectations. He should be very satisfied.

Meng Chang continued to be the person-in-charge of the advertising and marketing department. He would study hard on publicity techniques and work hard to do reverse publicity. He lowered the popularity of the product and obtained more commission. At the same time, he helped Pei Qian incur more losses. No matter how he looked at it, it was a win-win situation.

It was just that…

Pei Qian instinctively felt that something was amiss.

This change seemed a little too stiff?

A month ago, Meng Chang was still running with mucus and tears. A month later, he was very determined to continue working hard to obtain commissions in Tengda?

Boss Pei might have demonstrated during this period but he had only helped him get a guaranteed commission!

Just a basic commission made him change from being hell-bent on leaving to being hell-bent on staying?

This reason did not seem sufficient.

However, after some thought, Pei Qian decided that there was no other possibility.

Meng Chang decided to stay because he wanted to get a commission.

Since it was for commission, he had to think of a way to do reverse publicity to lower the popularity of the product.

No matter how he thought about it, it would be beneficial to him.

Thus, after some consideration, Pei Qian decided that it should not be a big problem even though there was a small flaw.

At that thought, Pei Qian nodded. "Yes, that's good."

"Go back and have a good rest for the next few days. Starting next month, we will have to come up with a new publicity plan."

Meng Chang nodded. "Alright, Boss Pei."

…

Pei Qian stretched in his chair after watching Meng Chang leave.

He had already done what he could in this cycle. How much he could incur in the future would depend on fate.

"Eh, the announcement for the lucky winner event has been released?"

"I'll register as well."

Pei Qian signed up happily.

The highest reward would be 100,000 yuan after all!

Of course, the probability itself was very low. The total number of players participating in the lucky draw this time was estimated to be about forty to fifty million yuan. There was only one lucky winner with the highest reward of 100,000 yuan.

It would be great if Pei Qian happened to win in the one-in-a-million chance.

He guessed that no one would believe him even if he told them that he was behind the scenes.

Pei Qian did not expect to win the top prize, but he could still win something. The key was to participate.

It would be great if he really won.

He would fork out a hundred thousand yuan, give the system ten million yuan for limitless burning, and then win another hundred thousand yuan.

Wouldn't that be akin to a perpetual motion and he had wasted ten million yuan on System Funds?

Of course, that was just a thought.

Pei Qian might be very confident about his luck but he realized that his luck always seemed to be effective in some useless areas. His luck would not be effective once it involved his Personal Wealth.

After registering, Pei Qian read the gamers' comments on the event.

"Everyone, quickly add each other as friends! It would be awkward if we were to be selected but could not finish giving away all the lucky draw slots!"

"Add me, add me!"

"This event is too exciting! There's an event every month for three months. It's so satisfying!"

"Let me lower the winning rate!"

"Actually, it's good enough to get a level two reward. I can get a few skins for free."

"It's a blessing to be a GOG player! Look at the activity next door. I'm dying of laughter!"

"IOI players are so envious that their eyes are shining."

"A few diehard IOI players I know could not take it anymore. They picked up the GOG account that they had previously created."

"It can't be helped. IOI's performance this time was already a little ugly. It would be even worse compared to GOG!"

It was quite normal at first. Basically, they were all asking to be friends.

The number of people who signed up would not change much, and the winning rate of becoming a lucky winner would not change. However, if the lucky winner wanted to distribute the coupons to first-tier lucky players, they had to establish a good friend relationship before awarding.

If he won a hundred thousand yuan, he could give a coupon to a hundred first-tier lucky players. Wouldn't it be very awkward if he had less than a hundred friends?

Thus, adding more friends today would be convenient for him. The probability of obtaining coupons would increase.

However, there was something wrong with the scene at the back.

Pei Qian was a little puzzled. Why was it related to IOI again?

What did he mean by 'IOI's event this time is a little ugly'? Didn't Eric left China? Where was the new event from?

Pei Qian opened IOI's official website with confusion and checked the updates of the new version.

A few minutes later, Pei Qian's eyes widened in disbelief. He was speechless.

"What the hell is this!"

"It's fine if you don't burn money with me, but why are you doing this?"

"…"

"Don't do it now even if you want to make a profit!"

Pei Qian was completely speechless. This was too coincidental!

Was Finger Games crazy? Why did they have to do this before the settlement?

What a coincidence!

Pei Qian had thought that IOI would continue pretending to be dead in the future. He had wanted to empty all the ammunition in his inventory as soon as possible so that it would not affect the settlement. However, he had not expected IOI to take the initiative to approach the target!

Eric! You're so miserable!

Pei Qian felt terrible for accidentally injuring his good brother.

However, he had no choice. He could not stop now because it was the critical moment before settlement.

Even if he wanted to go easy on them, there was nothing he could do!

He could only continue to hit him with tears in his eyes…