Losing Money to Be a Tycoon
1069 Everyone Is Giving Tengda Face!
Golden Prosperity Square was relatively young compared to veteran shopping malls like Huanyu Tianjie and Great World. It had only opened last year, in 2011.
Pei Qian could still remember when the Golden Prosperity Square opposite the Great World was still in its final renovation phase when he first came to the Great World.
However, a year had passed since the opening of the restaurant. Golden Prosperity Square was still not particularly famous in Jingzhou. Its sales volume could not be compared to that of other places.
It was only a street away, but the number of people going to the other side of the Great World was obviously much larger than that in Golden Prosperity Square.
The reasons were complicated.
One of the reasons was that one of the few subway lines in Jingzhou was connected directly to the ground of the Great World. If customers wanted to take the subway to Golden Prosperity Square, they would have to walk from the Great World or get off from another station and walk for ten minutes.
In addition, the Great World had been open for a long time after all. There were many large brands inside. Many customers in the vicinity had formed a habit. Subconsciously, they felt that the Great World was better than Golden Prosperity Square. Thus, they were too lazy to go over even if it was only a street away.
Most people would find it difficult to even shop in one shopping mall. They would not have the energy to shop in two.
Coupled with the fact that the GPL league was located in the Great World, the traffic in the Great World was crushing Golden Prosperity Square.
Of course, the Great World could not completely take in so many tourists after the GPL competition began as they had to welcome tourists from all over the country. The restaurants inside were often full, so a group of people came to Golden Prosperity Square to increase the customer flow here.
However, on the whole, one ate meat while the other drank soup.
The Golden Prosperity Square was a shopping center that was built with the inclination 'young, fashionable and creative'. This was reflected in the architectural style.
The structure of the building was like a square-shaped indentation. The indentation was facing the crossroad, resonating with the Great World opposite.
The entrance to the square was at the bottom of the concave position. There was a huge semicircular area at the top, which made the entire building look sharp and round. It looked very modern.
There was a huge glass wall on the outside of the circular platform, extending all the way to the other two outer walls of the building. It looked like a huge window, extremely imposing.
Pei Qian could not help but frown. He remembered that the last time he came here, this place had been completely covered up. It did not seem to be open to the public.
This was the first time he had seen the true face of this place.
Liang Qingfan explained, "I've asked. This place was originally planned to use a glass wall design on a large scale to attract as much attention as possible. However, because it was the most difficult place to build the entire building, and the boss of Golden Prosperity Square was not satisfied with the previous effect, this place continued to be renovated after its opening a year ago. The entire area was closed and no customers were received."
"But it's all done now!"
"I liked this place very much when I saw it, so I talked to the boss of Golden Prosperity Square."
"Once he heard that Tengda was going to open its first large-scale experience store here, he welcomed it and fully supported it! Not only did he sign a long contract at a 60% discount, but he also promised that we would be exempted from rent for half a year."
"Of course, this area alone is not enough. This semicircular area is only about 2,000 square meters. Even if we add in the areas that were not occupied by shops due to construction separation, the several floors added together would only be about 5,000 square meters. Obviously, it does not meet your previous requirements."
"Therefore, I asked the shopping mall if they could give us more shops around this area as well. The more you can gather, the better."
"Thus, the shopping mall tried all means and gave us about 2,000 square meters. There are areas from the first floor to the top, but they are basically near the escalators in this area."
"It's a total of 7,000 square meters. It might still be a long way from your previous goal of 10,000 square meters, I'll consider it. After all, this is the core business circle. It's very difficult to squeeze out such a huge area. Furthermore, 7,000 square meters is actually enough for a long time. I'll accept it."
"There were not many shops as this area had been under construction previously. After a friendly discussion, the shops that had already settled in were all moved to slightly further empty positions. Of course, the shopping mall came up with some compensation in the end. The location was slightly bigger but the rent did not increase."
Pei Qian was confused.
"Wait a minute, you just said that the rent would be 40% off and the rent would be waived for half a year. What's more, you chased the surrounding shops away?"
"Tell me honestly, does this shopping mall belong to Shenhua Real Estate? Or does Boss Li have shares in it?"
This generous treatment made Pei Qian involuntarily think of the unbearable past he had experienced at Shenhua View.
Liang Qingfan was stunned for a moment before he shook his head. "No, Boss Pei, why do you think so?"
Tian Mo was also very confused. "Aren't these conditions a little too generous?! The rent is at a 40% discount. How much money would that be if we were to calculate based on five or ten years?"
Liang Qingfan smiled. "Is a 40% discount a lot?"
"To be honest, if I didn't like this place, especially this glass wall, I would definitely bait him for two more days and haggle hard!"
"Golden Prosperity Square is very clear that Tengda has not only brought him rent, but also huge traffic!"
"The other world has organized a GPL league. GOG players from all over the country would come to watch the competition and spend time there. How many people are there?"
"However, the subway entrance is in the Great World. In addition, the food and shops in Great World are of higher quality than in Golden Prosperity Square. Thus, most of the traffic is stopped by the Great World. Few people actually come to Golden Prosperity Square."
"Golden Prosperity Square is investing a huge sum of money to build this building but not attracting customers, isn't that a huge loss?"
"However, the situation would be completely different if Tengda's experience shop were to open here!"
"You can clearly see the entire Tengda experience shop on the side of the road, and even in the shops from Great World!"
"Would those who came to watch the GPL league come over to take a look?"
"Without Tengda experience shops, this street is nothing. However, with Tengda experience shops, this street is nothing more than two minutes of walking. The difference is huge!"
"Take the POUIO cell phone's retail store for example. They would be able to get a very favorable rental fee no matter which shopping mall it is in. No shopping mall would dare to increase the rent because POUIO cell phone's retail store can attract a large number of shoppers. It can increase the sales volume of the shopping center by 10% on average."
"Is the higher rent more important or the additional 10% of sales more important? This is a multiple-choice question that even a primary school student would not do wrong."
"Tengda might not be able to reach this level in other cities, but it is the first large-scale experience shop in Jingzhou, especially near the GPL venue. It has the ability to negotiate prices."
"What's more, the reason why the other shops are so cooperative is because they know that Tengda's relocation would bring them good customers. They would lose more than they gain If we end up choosing other places because of their rejection."
"That's why these shops are willing to give up their space to us. That way, even if the new place is slightly worse, with the flow of customers we brought and the compensation from the shopping mall, it would be profitable!"
"On top of that, the boss of the shopping mall also decided to invest money to build a bridge across the street. It would lead from the entrance of the Great World to the entrance of Golden Prosperity Square! This bridge would be a transparent air passage with an escalator. No matter what wind or rain, the customers on the other side would be able to come here smoothly!"
Tian Mo was shocked after hearing Liang Qingfan's explanation.
He knew that Tengda had a lot of influence in Jingzhou, but he had not expected it to be this big.
Not only were the shopping malls welcoming them with both hands, giving them the green light, and busying themselves, even the shops inside were willing to cooperate!
They had managed to squeeze out 7,000 square meters in a shopping mall in the city center!
This was not something that could be done with money alone.
Tian Mo could not help but look at Boss Pei with admiration and even worship.
Boss Pei's character was very approachable. Thus, after interacting with him for a long time, he would naturally feel close to him. However, ridiculous deeds constantly reminded Tian Mo that Boss Pei looked easygoing but was actually a true big boss.
Take the current situation for example. Tian Mo was already extremely shocked. However, Boss Pei was expressionless. There was no surprise at all.
Logically speaking, wasn't this Boss Pei's first time here as well? He should not have known about these things before, right?
However, his face remained calm.
Obviously, similar situations had happened many times. Boss Pei was used to it.
Tian Mo could not help but feel emotional. He had seen too little of the world!
He had to learn from Boss Pei. He had to remain calm even if a mountain collapsed in front of him.
As for Zhuang Dong, he obviously did not understand what Liang Qingfan was saying. He only felt that it was very impressive.
If there were bullet screen comments now, he should be brainlessly spamming 666 with Tian Mo.
However, at that moment, Pei Qian was shocked by Liang Qingfan's words and fell into a daze.
The rent was 40% off, and the rent would be waived for half a year. What's more, the entire shopping mall, including the shops, had automatically vacated their own space. Together with the previously unopened areas, they had managed to gather a large number of shops with a total area of more than 7,000 square meters and several floors!
Not only that, the boss of the shopping mall had to fork out his own money to create a transparent overpass!
To Pei Qian, this was undoubtedly bad news!
Not only did he spend a huge sum of money on rent, but because of the location, this huge glass wall and the overpass that was about to be repaired in the future would attract customers from the Great World!
In that case, this experience shop might as well be in the Great World!
There were still so many people but the rent would definitely be much higher in the Great World. What's more, it would definitely not be able to reach 7,000 square meters. At most, it would only be about one or 2,000 square meters.
How did this happen? The traffic, area, and money had all been taken by him!
Wasn't this making it difficult for the salespeople to dissuade customers?!
Pei Qian looked meaningfully at Tian Mo, implying that Liang Qingfan's choice of location was not easy for him. He could only rely on him.
Tian Mo immediately understood and nodded. "Don't worry, Boss Pei. I'll definitely do a good job at the experience shop. I won't let down such a good location!"
Pei Qian: "…"
After pondering for a long time, he finally had nothing to say. He looked at Liang Qingfan and said, "Alright, let's go inside and take a look."
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