Game Development: I Built a Game Empire

"《"The Coast of the Land" Is this Chen Xu's new game?"

"SLG war strategy game?"

"I'm going to say that Cao Cao and Cao Cao are here, but Chen Xu's propaganda has really been around for a long time!"

"Having said that, this topic is quite interesting! How to live in the Three Kingdoms!"

"It seems that the Three Kingdoms period was particularly chaotic!"

"Get rid of it! It’s just a chaotic world where killing people is like mowing grass, right?"

"Suddenly I remembered that in some time travel novels, I went to the Three Kingdoms and could rise up immediately, but in reality it was not that easy. I was just a white man with no background. You must know that the Three Kingdoms period was very particular about family background!"

"Yes, yes, look at those princes, such as Cao Cao, Yuan Shao, Gongsun Zan, Yuan Shu, Liu Yu, Wang Lang, etc., all of them have a very strong background and foundation."

"Not necessarily, right? The melee at the end of the Eastern Han Dynasty has overturned the original social hierarchy. For example, although Liu Bei claimed to be the queen of Zhongshan Jing Wang Liu Sheng, wasn't he originally a straw sandal seller? And didn't Sun Jian become a captain by killing pirates?"

"Hehe, then you must not know that Liu Bei had already worshiped the great scholar Lu Zhi as his disciple when he was young, and he was quite good in terms of connections. Also, although Sun Jian killed pirates and was promoted to captain, he had been an official in Wudi for generations and became a county official when he was young."

After this topic came out, many players were having a heated discussion below.

And discussing and discussing, the topic gradually changed from the topic of traveling to the Three Kingdoms to a topic specific to the Three Kingdoms at that time. situation, and a discussion of the identities of various characters during the Three Kingdoms period.

For example, what kind of conditions does a poor Bai Ding need to meet if he wants to rise to become a prince during the Three Kingdoms period? Even with the advancement of time.

This is related One of the topics also went out of the circle, causing some big names in the literary and historical circles to participate in a discussion.

Is Liu Bei really a benevolent king, or is he a tyrant? What kind of person is Guan Yu.

These topics, All of them have attracted a lot of attention and discussion.

Naturally, the heated fermentation of these topics has also attracted a lot of attention to Chen Xu's"Land of the Land".

After all, the trigger in the beginning was Chen Xu's That official blog.

Along with Chen Xu, the popularity of"The Shore of the Land" has risen.

Over at Tenghua Games, You Zifang was stunned. What's going on?

Isn't he promoting their"Three Kingdoms:"The Legend of Shu Han"?

Why is it that with so much publicity and publicity, the topic suddenly strays to the point where people are discussing the Three Kingdoms?

The key is to discuss and discuss. Why is the popularity of"The Shore of the Land" gradually increasing?

What is going on!?

Wanderer Fang Everyone is a little stupid.

Not only Youzi Fang, but also some manufacturers who are promoting their own Three Kingdoms themes are all a little stupid.

………………

Compared to his colleagues who were confused, Chen Xu was quite content at this time.

Such a development is actually within Chen Xu's control.

Because this is a well-positioned marketing strategy.

It seems that Chen Xu just posted an official blog discussion topic about how to live in the Three Kingdoms.

But in fact, during this period, Chen Xu also carefully investigated a promotional and marketing method in the market.

At the same time, there are some related developments, including trying to heat up this topic and then break the circle.

Of course, the navy is indispensable for secretly adding fuel to the flames.

The initial investment in promotion of Fengyun Games was actually not low at all.

Of course, after the topic ferments, there will be no need to make large-scale investments. Just pay attention to the fact that the marketing direction does not exceed expectations.

The company adopted controversial marketing methods in the cultural and historical circles to achieve surprise and closely follow the theme of the Three Kingdoms in the product.

Taking 'How to live through the Three Kingdoms' as the starting material, we set up controversial points and used this as a guide to further attract the attention of the core audience.

In the end, it continued to expand its influence, and used it as a carrier to continuously involve core players in this debate, and then shifted the focus to the game"Lateo Shore".

The marketing this time has been quite precise in its positioning from the beginning, and this similar marketing technique was actually the one that was first used in"The Shore of the Land" in the previous life, but one of the carriers it used was the"Guan Yu Debate" That’s all.

But the overall marketing ideas and directions are like this.

In the office, Qin Yi and others were scrolling through the messages on their mobile phones and watching the popularity of"Late Land". At this time, they also looked at Chen Xu with admiration.

But then, Qin Yi, who was sitting there, became a little curious.

"Mr. Chen, you think that if I traveled to the Three Kingdoms period, how would I become the king?"

Chen Xu was in front of the computer looking at the finished game that Qin Yi and the others had submitted. When he heard this, he stopped what he was doing and glanced at Qin Yi, and said unhurriedly:"You've already started dreaming before the night comes. Already?"

"Also traveled back to the Three Kingdoms period to dominate? First of all, do you recognize the characters and the words spoken at that time?"

Looking at the confused Qin Yi, Chen Xu, who was sitting there, added another blow:"Of course, even if the whole world speaks Mandarin and writes simplified characters, then when it comes to the Three Kingdoms, what people speak is not vernacular. You are sure you won't misinterpret it. What do others mean?"

"Looking at you like this, I must know that you don’t understand, so the civil service route will definitely not work."

"Looking at your figure, I guess that killing the enemy and making meritorious deeds will definitely not work. If you can't be a civilized person, you can't be a martial artist. I guess the most likely thing for you is to join the Yellow Turban Army in the end."

It's reasonable and well-founded and cannot be refuted.

Listening to Chen Xu's words, Chen Qingzhu and Zhao Shan were also happy.

Zhao Shan said:"Don't be discouraged. As for the Yellow Turban Army, you may have a share in the rise of Cao Cao, Liu Bei, and Sun Jian. credit.

Chen Qingzhu continued:"That's right, think about it, are you still a little excited?" Qin Yi was speechless:"

Don't hit me like this, right?" Forget it, I will be an overlord in the game when the time comes!"

When Chen Xu heard this, he smiled:"Go to the game and become an overlord? This game is different from other SLGs. You won’t have so much time to play."

Qin Yi also smiled:"Mr. Chen, you are looking down on me. I am the master of time management. Although"Land of the Land" is different from other SLG mobile games, I can definitely squeeze out the time.."

After hearing Qin Yi's words, Chen Xu just continued to smile and said nothing more.

"Okay, the warm-up during this period is almost done, and many core SLG players have already paid attention to our game. Everyone has a holiday tomorrow, and then wait for the game to be online."

Stretched out, compressed and packaged the game package, and then Chen Xu looked at the crowd and said

………………

The debate on the topic of the Three Kingdoms is still going on.

During this period, some Three Kingdoms games from small manufacturers also took advantage of this shareholder trend and went online.

I hope to catch up on the popularity of the Three Kingdoms topic caused by Chen Xu.

The new work"Three Kingdoms: Shu Han Biography" by You Zifang from Tenghua was also launched previously.

Although this sudden topic of the Three Kingdoms directly dissipated a lot of the popularity of the game they originally created.

However,"Three Kingdoms: Shu Han" still achieved sales of more than 150,000 on the first day of its launch, directly reaching the top of the best-selling list of new games.

And the reputation is pretty good.

At this time,"The Coast of the Land" was finally launched.