Game Development: I Built a Game Empire

In two days, just like when"Vitality Knight" was launched, Chen Xu tried every means to increase its popularity.

They were borrowing from the popularity of"Under the Legend" before, and they were taking advantage of Tenghua and Youzi Fang to try to get in touch with themselves, and then get back in touch with each other to compare.

The launch of"Three Kingdoms" this time is like a blitzkrieg.

Suddenly it popped up.

If Chen Xu is still in the same situation when developing"Vitality Knight", then the game data on the first day of"Three Kingdoms" will definitely be terrible when it is launched like this.

But that's different now.

In terms of funds, although"Soul Knight" is not a long-term cash cow, it can still provide some cash reserves for a few months.

It may be a bit stretched to develop a masterpiece, but it is definitely enough for now.

And there is also a linkage drainage of"Soul Knight".

Although in"Vitality Knight" Chen Xu did not increase corresponding advertising profits like in his previous life.

But after all, it is our own game, and we can still do it without affecting the player experience by diverting users to our own game.

A related linkage is that downloading and playing will give you a character redemption coupon for"Soul Knight", which can be permanently redeemed for the skin you want.

Similarly, if the player already owns all the characters, or there is no character that he wants to buy, he can reserve this character redemption coupon and wait for new characters to be used in future version updates.

There is no restriction on the redemption coupon itself and it must be used within the specified time.

In addition, there is a range of advertising.

Advertisements on major gaming media websites, short video APPs, and media official accounts.

In addition, Chen Xu also produced a PV form for the voice actors of"Three Kingdoms", which was used as promotional material.

All domestic first-line voice actors.

It can be said that everything has been arranged.

Finally, players did not have to wait long. In the eager anticipation of players,"Three Kingdoms" was officially launched.

Like the previous"Vitality Knight", this time"Three Kingdoms" is only launched on one official game platform.

For example, although Tenghua and their three major channels approached Chen Xu, the opinions of both parties did not match and the negotiation was still not concluded.

Even though the previous"Soul Knight" Chen Xu had proved it, it was still compared to the three major ones.

Chen Xu is still too young, and even"Vitality Knight" is just a good dark horse in the eyes of the three majors.

Coupled with the huge size, they have their own self-confidence. Of course, such a large size naturally also has its own arrogance.

Chen Xu doesn't have much emotion about this. You are strong now, but who can say for sure what will happen in the future?

And although it is only launched on the official platform, the popularity of"Three Kingdoms" is higher than that of some other Three Kingdoms games in the same period.

The final reason is that it seems that Chen Xu did not warm up"Three Kingdoms" in advance, but Chen Qingzhu had conducted two live broadcasts of the game in the experience area, and someone online later specially edited the content of that day's live broadcast.

"Three Kingdoms" was spread through these channels, and on the same day Chen Xu announced that"Three Kingdoms" would be launched soon, which aroused the enthusiasm of players to the greatest extent.

Subsequently, a voluntary promotion focused on two days and a traffic diversion in"Vitality Knight" allowed"Three Kingdoms" to attract the attention of the vast majority of players before it was launched.

So even though it seems a bit sudden, the popularity is actually not bad at all.

Soon a large number of players entered the official platform, ready to experience the content of"Three Kingdoms"

"This vertical painting is quite pretty!"

"The dubbing cast is also so luxurious! All are top-notch voice actors!"

"Hey, aren’t there any CG animations?"

"If you haven’t seen the previous videos online, this seems to be a card game!"

"A card game, Three Kingdoms version of Landlords?"

Entering the game screen, a novice guidance prompt pops up in all players' windows.

After completing the novice guidance, you can choose a permanent version of the general free skin in the mall.

Of course, players can also skip the novice guidance, and of course this reward is No more.

Chen Xu has also thought deeply about the novice guide.

After the player enters the game, it is decided whether the player wants to stay. In fact, sometimes most of it is not how the game is played.

Because that is until the player is exposed to the game. You will face it.

A visual of the game screen and a novice guide.

These are the two things that players have to face at the first time.

As for the novice guide, some games are mandatory and cannot be skipped, and some impatient players , they will give up.

So the best way is to link it to the rewards of the game on the one hand.

Just like the skin rewards now, the other point is to let the players feel the sense of refreshment.

For example, in a card game, why does it come up? It just allows you to experience a wave of various max-level characters.

When you play, the values ​​are all over the sky?

In addition to giving you a motivation to look forward to the follow-up, it also allows you to feel the refreshing feeling and be able to retain it to enter the next step.

Players will soon enter In the game of the novice guide.

In the novice guide, the character used by the player is Zhao Yun by default.

As a loyal minister, he also directly displays the effects of each card in the game.

As for the skills of the generals, although currently Only the standard version of the generals has been added, but it would be a bit lengthy to put them all in the novice guide.

Therefore, it is more about letting players explore by themselves.

In this novice guide, players fully appreciate what the Child of Destiny is.

Zhuge Liannu can create something out of nothing, and there are also various cards for picking things up.

Then let the player directly kill two rebels and a traitor in one round.

Three consecutive kills, even though it is a computer AI, it can also make the player feel" One of the fun feelings of"Three Kingdoms".

However, after actually entering the game, something that makes players even more surprised and delighted appears.

《All the generals in"Three Kingdoms" are free to use?

There is also a line of small text under the mall interface, indicating that paid generals will never be launched to ensure the fairness of the game.

"It is really free for all generals to use, which is so conscientious!"

"Chen Xu is awesome!"

"What's your name, Chen Xu? It's Mr. Chen!"

"By the way, the skins of these generals are pretty good-looking too! And each has its own unique lines and special effects."

"I’ve fallen into a trap, I’ve fallen into a trap, do you have any brothers who can open a room together and play for a while, mainly to try out the skills of each general?"

"Me, brother, pull me! pull me!"