Game Development: I Built a Game Empire

As time goes by, major domestic manufacturers have appeared online every now and then.

A promotion for a new work.

Basically they are Three Kingdoms games.

The main ones are PC platform and mobile platform.

As for the VR platform, there is none.

The main reason is the review mechanism of the VR platform.

You must have a certain quality before you can get on the VR platform, which makes the cost of games on the VR platform prohibitively high.

Except for first- and second-tier game manufacturers who have the strength and confidence to make VR games, ordinary small manufacturers basically do not have the funds.

This official event seems a bit useless to those manufacturers who have the ability to produce VR platform games.

It is tasteless to eat and a pity to throw away.

At the same time, during this period of time,"Soul Knight", which had dominated the list for a period of time, has also disappeared from the best-seller list.

The most important thing is the game itself, and Chen Xu has not made too much money-making content for its content.

Including the previous major version update, except for adding a new character, there is no other place where players need to spend money.

It’s more of an update focusing on game content and new modes.

…………

In the Fengyun Game office, there is a daily brainstorming activity.

Everyone gathered together to discuss some situations in the gaming industry and share some of their own fantastic ideas.

At this time, Han Yue asked Chen Xu with some anxiety:"Mr. Chen, the revenue of"Vitality Knight" this month is only about 5 million. Should we add a few new characters in subsequent versions?"

《She has always been focused on the flow of"Soul Knight", including feedback from outsourced customer service and the release of official external information.

In fact, Han Yue herself didn't know that the things she was doing now had something to do with operations.

This is what Chen Xu did intentionally, mainly to slowly cultivate a concept for his operation.

Good operations are also very important for a product.

Why did"Three Kingdoms" in the previous life start with Tianhu and then collapse in the end?

It is indispensable to the operation of the game.

And even if they encountered this kind of cheating operation, which disgusted the players of"Three Kingdoms" over and over again, they still had feelings for"Three Kingdoms" and their love for this gameplay.

Still, this game has many loyal fans, which shows its charm.

But for Chen Xu, he doesn't want his games to become like this.

Although Fengyun Games currently only has two or three projects, he still has the energy to have full control, but as the game products will be more and more in the future.

There are certainly long-lasting multiplayer games among them.

In this case, there must be an operations team, so in Chen Xu's opinion.

An operating concept of the Fengyun Game team should be confirmed.

"Any game, no matter what the payment method, has its ups and downs. The upper limit of"Soul Knight" is placed here. It seems to be a free in-app purchase game, but in fact it is no different from a buyout because there is no repeated consumption point. , the flow rate will further decrease in the future."

Because he wanted to train Han Yue to run the game later, Chen Xu also explained a lot to him at this time.

"Crazy character creation may make the short-term revenue of the game itself look better, but it cannot guarantee the balance and characteristics of the characters, and consumes the long-term vitality of the game."

"In the future, Fengyun Games' operations will be based on a long-term model, rather than following projects in a revolving door style."Chen Xu said here.

Why did so many games in the previous life adopt a method of killing the goose to seize the eggs, forcibly defrauding krypton and consuming the long-term vitality of the game?

Mainly because of the structure of the game industry, an operations team does not always follow the game.

An operations team may only be responsible for the operation of the game for the first three months. Three months later, when a new game is released within the company, the operations team will be transferred to new projects.

And how to achieve good performance at this time? ?

Naturally, killing the goose and laying the eggs consumes the long-term vitality of the game. As for the operation team that takes over later, what should they do? What do they do? Anyway, they just patted their butts and moved on to the next project.

At the same time, the profit of the game itself has been raised to a certain extent by killing the goose and laying the eggs. What should the accepted teams do in order to meet the KPI indicators?

That will only make things worse.

Do they really not know that this will hurt players and the long-term vitality of the game?

Of course they know, but the key is , they will not continue to operate a game.

So Chen Xu has also thought carefully here. In the future, the operation in Fengyun Games will be a long-term operation.

An operation team is responsible for a project, and then based on comprehensive evaluation , player reputation, market response, etc., and a series of internal promotions.

Of course, this is a move in the future. For now, Chen Xu is more talking to Han Yue about the points of operating"Vitality Knight"

………………

(PS, it will probably be on the shelves tomorrow~ The performance of the niche category is very dismal, and the average author probably has long since disappeared, but fortunately, this is not the first time for the author to write this type, and he was mentally prepared before writing. I hope everyone can keep supporting.)