Game Development: I Built a Game Empire

From a profit perspective,"Soul Knight" is currently operating quite well.

It can be said that it is a double harvest of word of mouth and money.

But for Chen Xu, just relying on one"Vitality Knight" is not enough.

Because of the gameplay of"Soul Knight", the ceiling of this game's krypton gold limit is destined to be so high.

The cost of a 3A-level game can often be calculated in hundreds of millions, which is still a bit difficult for current Fengyun games.

Although the lifespan of"Soul Knight" itself is relatively long, as long as nothing is done, it is basically a game that can be played and operated for a long time.

But precisely because of this, the krypton gold value of the game must be maintained at a certain level, otherwise the life of the game will be greatly affected.

This also determines the tone of"Soul Knight", which is basically only after the new version is launched and new professions are launched, including the skins of some popular professions.

《Only then can the revenue growth of"Soul Knight" be maintained at a considerable level.

Otherwise, the subsequent profits will basically be pitiful, because the game itself does not have repeated krypton gold points.

In the previous life,"Vitality Knight" subsequently launched many krypton gold service points, including advertising. These were also due to the lack of sustained revenue growth.

After all, the main income of this type of game comes from new players, and new characters purchased by old players following subsequent version updates.

There is no double payment point in the entire game.

But for Chen Xu, he is not ready to add more krypton gold points to"Vitality Knight".

Because there is no need for that, and the performance of"Soul Knight" itself is almost the same.

The commercial results brought by"Soul Knight" itself have been a bit unexpected for Chen Xu.

After tax sharing, the net income of nearly 15 million in the first month is something that even some third-tier game manufacturers can rarely achieve with one game.

This is why Chen Xu ignored domestic channels such as Tenghua, Yilong and Interactive Entertainment.

What's more, Chen Xu was not prepared to become a fat man in one breath by relying on"Soul Knight" from the beginning.

The subsequent lack of profits was something Chen Xu had expected.

Its"Soul Knight" carries more of an advanced and excessive role.

In Chen Xu's plan,"Vitality Knight" plays more of a role in accumulating initial users and funds.

Prepare for the next stage.

Including Wang Yong and Jincheng, they established a user database of Fengyun Games for this purpose.

Just accumulating users and relying solely on one product, especially a product with the model of"Vitality Knight", is obviously not enough.

《Are there any users of"Soul Knight"? have! But no!

Because there are a large number of users, there is actually not enough stickiness.

This stickiness does not refer to the stickiness to the game, but to the user's stickiness to Fengyun Games and to Chen Xu.

So far, the monthly activity of"Soul Knight" is around 11.5 million, and the average daily activity is between 1 million and 2 million.

It's not top-notch yet, but it's still at a first-tier level.

But in the exclusive community where the new version is online, there is a user drainage built into the game itself.

Its daily activity is only about 100,000.

Compared with the terrifying activity level of"Soul Knight", this conversion rate obviously proves that the stickiness of"Soul Knight" players is not that high.

Moreover, this kind of user diversion is still related to the game content.

At present, Chen Xu's player users are basically soft users.

Therefore, consolidate users and create enough stickiness to convert these soft users.

It can be said that this is an issue that Chen Xu needs to consider now.

You must know that whether it is this world or the previous life, a platform channel is very important.

Simply developing games is obviously not advisable.

But for Chen Xu, currently building an open platform is just asking for death.

Because for a platform, games are still very important.

Currently, Chen Xu only has two games,"Undertale" and"Vitality Knight", which are too few.

As for discussing cooperation with other game manufacturers?

Not to mention the quality of the games, other manufacturers also look down on Chen Xu.

Not to mention entering the field of platforms, that means standing on the opposite side of the three major platforms: Tenghua, Yilong, Interactive Entertainment, and other platforms.

So what Chen Xu plans to do now is to create a closed circle.

Just like Blizzard's Battle.net in the previous life, Penguin's WEGAME in the beginning, and platforms like Ubisoft and EA.

Integrating their own game resources, many manufacturers in this world do the same.

Develop a game that is attractive enough as a flagship product and establish it as a brand.

Then wait until the number of players has accumulated to a certain number and it has enough stickiness to fully roll out.

For example, Penguin's WEGAME was like this in its previous life. It first relied on several of its flagship products and a large number of social users to introduce users to the platform in advance.

When we reach the mid-term, we will add top-level products to consolidate the entire ecological environment.

To some extent, WEgame is part of the success.

Because on its platform, there are also single games with sales exceeding 2 million.

Unfortunately, there were some surprises during the subsequent stabilization of the layout, because a fist-level game it represented could not be launched due to a version number issue.

As a result, his vitality was severely damaged, so he could only conserve his energy and wait for a comeback one day.