Game Development: I Built a Game Empire

At 12 noon on Saturday,"Soul Knight" was officially launched in major game stores, and the PC platform and mobile platform were launched simultaneously.

On the other hand, Tenghua's"City of Legend" was also launched at 12 noon.

But the difference from"Soul Knight" is that"City of Legend" is only launched on the PC platform.

With the launch of the two games, players who had already paid attention to the two games also immediately downloaded and purchased them.

For now,"City of Legend" still occupies a relatively large advantage.

The first is the platform. In addition to the official game platform,"City of Legends" is also available on Tenghua's official channels.

As for his new work"Soul Knight", it was not that no channel dealer came to Chen Xu during this period, but the price offered was somewhat unacceptable to Chen Xu.

Tenghua also approached Tenghua, and the terms they offered were that they would be responsible for the promotion, and then take a 60% commission before tax.

The conditions of several other domestic distributors are also similar.

The lowest is only 50% before tax.

Of course, in addition to the commission, what is even more difficult for Chen Xu to accept is that basically every channel provider has the same regulation in its contract.

That is to make appropriate changes to the game according to channel requirements.

This is what Chen Xu is least willing to accept.

Take"Soul Knight" as an example, if such a contract is signed.

The channel side can completely force Chen Xu and others to change the content of"Vitality Knight".

For a small game studio like Chen Xu, it can be said that it has no say at all when facing a channel provider of Tenghua's level.

Fortunately, the game industry in this world is already very formal, and with an official platform, it is just a closed-loop ecosystem.

But enough is enough.

When"Soul Knight" continues to be promoted.

In addition to an official game platform, You Zifang's"City of Legends" also launched a banner recommendation advertisement on the Tenghua platform channel that day, which gave the game the greatest exposure.

Unlike the original"Under Legend","City of Legend" adopts a buyout system.

The price of 30 yuan is considered normal.

It’s the same price as previous 3A masterpieces, which are generally priced at $49.9.

The world is basically in the same situation.

Among them, the price of ordinary niche independent games generally fluctuates between 1 yuan and 50 yuan.

Some of the medium-sized games are priced at RMB 100 to RMB 200.

The price of 3A-level standard games is around 350. As for large-scale VR games, the price is about double.

Of course, the exact price of the game is determined by the manufacturer.

Unless it's too exaggerated.

Price, although there is no clear standard line, is basically a default rule.

"Mr. Chen,"Vitality Knight" is actually free!"

"Senior, can the in-app purchase model really make money? There are no values ​​or firearms for sale in the game!"

"Yes, yes, seniors will not be able to make back the development costs, right?"

With the launch of"Vitality Knight", in the rest area of ​​Fengyun Games on the second floor of the villa, several students chatted with Chen Xu who was sitting there playing"Vitality Knight".

These are all the things that came to Fengyun Games today. Players who experienced the game office can also be regarded as a fan of Chen Xu.

In school, he is also somewhat famous because of his previous achievements in"Under the Legend".

And today, this special day when"Vitality Knight" is launched, They also came here specially.

In addition, the competition for quotas was quite fierce, so they were lucky enough to roll in the group, and they got a quota today after rolling and beating others.

After all, Chen Xu's office environment is so big at present. In addition, we have to work on weekdays, so it is impossible to do this kind of thing every day.

Several students present played the online version after downloading"Soul Knight", and they all had some concerns.

Different from unfamiliar game manufacturers , Chen Xu, as their senior, and during this period of testing"Vitality Knight", they also gave some opinions, some of which were also adopted into the game.

This also gave them a sense of participation, so regardless of From every aspect, they all hope that"Soul Knight" can succeed.

"Small profits but quick turnover, in which characters and skins are equivalent to DLC content."Chen Xu smiled but did not explain more.

After a previous market survey and a period of testing, Chen Xu still has enough confidence in"Vitality Knight".

Compared with the previous life,"Vitality Knight" added advertisements There are a series of profit methods such as placement, and there is also a character that sells for more than ten yuan different from the skin.

Chen Xu has lowered the price a bit, which is very close to the people.

This is not that Chen Xu doesn’t want to make money, he just wants to It is better to follow the route of small profits but quick turnover. Sometimes the difference between 9 yuan and 10 yuan is only one yuan, but it brings completely different feelings to the players.

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