Game Development: I Built a Game Empire

After the group stage, the quarter-finals will be played one week apart.

During this period, Chen Xu also officially announced relevant data about the"League of Legends" finals.

"《"League of Legends" Season 1 Global Finals, the group stage ended perfectly. This group stage broke the record for the highest e-sports viewership in history."

"It has attracted a total of 51 million unique viewers around the world, with a peak number of simultaneous viewers of 18 million, and an average of 7.8 million viewers per minute."

There's not too much praise, not too much bragging.

It's just a data release with a very official tone.

At the same time, it also includes a direction document of relevant data sources.

Along with Chen Xu's official blog, it was released.

In an instant. It triggered huge heated discussions around the world.

Gamers, major game manufacturers, game clubs, and even people outside the gaming circle were all shocked after seeing the news.

Including clubs at home and abroad, the same They were all shocked.

The competition they were participating in was watched by tens of millions of people!?

Although the scale of this"League of Legends" event was extremely large, it already made people feel that it was popular.

But what happened ? How popular it is, I can only rely on my own subjective feelings.

But now with accurate data, people can clearly feel how powerful the first global finals of"League of Legends" is. Popular.

51 million unique viewers, with a peak number of simultaneous viewers of 18 million, and an average of 7.8 million viewers per minute.

What kind of data is this?

There is certainly no way to compare with ratings monsters such as the Champions League and NBA.

But 51 million Independent viewers, such a figure is enough to crush most traditional sports events.

And more importantly, this number is only in the group stage.

According to the current popularity of the"League of Legends" World Finals, there are Word of mouth.

Obviously as time goes by, until the day of the finals, this data will further rise.

The difference is just how high it can reach.

Major forums, not just the game community, countless people know that" Everyone in the League of Legends Global Finals is discussing

"The number of viewers of the S1 Global Finals exceeded 50 million. Have you heard about it?"

"S1 global finals? What kind of game is this? Never heard of it, football?"

"No, it’s an e-sports competition, a competition for a game called"League of Legends"!"

"Damn it, are you kidding me? E-sports competitions have more than 50 million viewers worldwide? I know the game"League of Legends". Many people in my Internet cafe play it, but you said 50 million people watched a game?"

"Yes, are you exaggerating? You must know that the Champions League final with the highest ratings in the world has 350 million viewers, but that is the Champions League. A game has one-seventh of the viewership?"

"Yes, yes, although this game seems quite popular, isn't it just a game competition? The data is fake, right? Don’t those live broadcast platforms often attract millions or tens of millions of people to watch?"

"No, you will know after a little understanding. This data is not a live broadcast platform. The official has directly announced the source of the relevant data. If it is true or false, won't it be exposed immediately?"

"That’s right, that’s right, you can search it online and you’ll find out. It’s a huge prize with tens of millions of dollars, and it’s very formal. It’s on par with those previous e-sports competitions."

"And it's only the group stage now. It's estimated that the attention will definitely get higher and higher in the quarter-finals and the finals!"

"+1. It will definitely get higher and higher. I hope the finals will be a civil war between domestic teams!"

"Is it so silly? I'll go take a look at that time too"

……………………

When the heat reaches a certain level.

You don’t need to actively promote it, there will naturally be countless people helping you to promote it.

This is what the"League of Legends" global finals looks like today.

When he first decided to hold the event, Chen Xu needed to personally contact various domestic and foreign live broadcast platforms and video platforms to discuss some details.

You need to specifically find various gaming clubs at home and abroad to win them over to your camp.

There is also a huge promotion fee to heat up the news of the"League of Legends" global finals.

Carry out traffic promotion through various channels.

But now, there is no need for Fengyun Games and Chen Xu to spend another penny.

Countless media outlets are rushing to report on the news about the"League of Legends" global finals.

Some game manufacturers in China that were originally looking down upon them, as well as sponsors that came to them but were turned away, all feel a bit dreamy at this time.

Before this, many people were actually bearish.

After all, e-sports competitions before this were actually not a new thing.

Some game manufacturers have actually done this in order to promote their own games.

But basically it’s all about losing money and making money. Venue fees, bonuses, promotions, plus not being popular enough make it difficult to attract sponsorships.

Therefore, for Chen Xu's big move this time, many people still think that Chen Xu is just making money at a loss, and it would be great if he can recover the cost in the end.

But I didn't expect that the competition would be so popular.

It can only be described as terrifying.

With such popularity, what if the first session of Chen Xu cannot recoup the cost?

The whole popularity has already appeared, but are you still worried that you won’t be able to make money?

And unlike some traditional sports competitions, it is also easy to attract sponsorships for e-sports competitions.

Why are brands such as beer and sneakers keen to sponsor football and men’s football-related events?

Because the audience is the potential user.

Drinking beer when watching football and wearing sneakers when playing leisurely are all consumption potential.

And what about eSports competitions?

From the most basic level, computer hardware and mouse, keyboard and headphone equipment.

Even including drinks, etc., they are all audience groups.

Because the audience of the game is young people, and young people’s consumption intention can be said to be the strongest period.

Looking at the ratings data related to"League of Legends", everyone took a breath.