Game Development: I Built a Game Empire

As the game designer of"Under Legend", Chen Xu actually has a certain reputation in the industry.

And although compared to the total player base of"Under Legend", the number of Chen Xu's fans on the official blog seems a bit small in comparison.

But the attention of more than 200,000 people is not much worse than that of Youzi Fang from Tenghua.

This is also one of the main reasons why the other party confronts Chen Xu head-on.

After all, you have to meet someone who is well-known, otherwise how can you build traffic?

But as soon as Chen Xu's official blog was posted, the comments exploded instantly.

The effect was even better than Chen Xu thought.

The prop of the Righteous Light lasted for six hours. At first, it was wildly forwarded by various"Undertale" players who knew the whole story.

Later, various game media forwarded it.

And then when the prop effect disappeared, the topic still didn't stop.

It even made it to the top fifteen spots on the hot search list.

There is no doubt that this matter is out of the loop!

Tenghua's reputation itself is mixed, and Chen Xu is still a victim.

This time the fishing boat exploded.

Chen Xu even received a lot of phone calls.

Most of them were classmates that Chen Xu knew, but more importantly, the school actually called him. expressed some concerns.

It seemed like a simple courtesy, but it also revealed a hidden meaning.

There are also some irrelevant insults. After all, although Tenghua has mixed reputations and reputations, its size is still there, and it still has many supporters.

But Chen Xu didn't pay much attention.

For almost a day and a half, Chen Xu communicated with Han Yue and confirmed interviews with several game media.

Then he took another look at Shangguan Bo.

There is still no movement on the official blog of You Zifang.

If you don't know, it's obviously impossible. After all, this has already been a hot search in the circle.

Don't you want to reply?

Chen Xu clicked his tongue, but didn't pay much attention.

Chen Xu doesn’t care at all if you reply or not.

……………………

And this time, in the Tenghua game.

You Zifang looked at the fishing boat news on the Internet and felt a little bit stuck.

This is embarrassing.

Just as Chen Xu thought, the previous interview with You Zifang was intentional.

Although he is the designer of Tenghua Games and is backed by Tenghua, and he is also favored.

But after all, Tenghua's size is here, and the project he is responsible for now is only a medium-sized project.

You definitely won’t get much good resources.

That is, an internal channel for promotion, plus finding some media for some soft-text advertisements.

How to maximize the popularity?

Pengci marketing is obviously a good choice.

Chen Xu was chosen for some other reasons besides the popularity of"Undertale" itself.

For example, Chen Xu broke his previous record.

If you say you don't care on the surface, that's nonsense. How could you not have any emotion at all?

That's why I said what I said during the interview.

But he didn't pay much attention to this.

And in his opinion, it is a matter of course.

You must know that he is sitting on one of Tenghua's resources.

With such a large user base, it also has its own Tenghua hardware facilities.

In addition, he has been in the gaming circle for several years, so he can be considered a senior.

Besides, he said it so tactfully.

He just said it, what can the other party do?

But he never expected that the other party would have the guts to post the same vicious attack on the official blog.

Even if there is something in the words, the public are not fools. How could they fail to see the meaning of these words if they think about it for a moment?

However, the new game he was responsible for really followed the trend of"Undertale", and even changed one word.

What also made him feel a little confused was that the situation triggered this time was a little bigger.

It even made it to the hot search list. You must know that this is a list that does not cost money. It can be said that it is entirely based on its own popularity. You can imagine the attention this matter has received.

It’s not that I haven’t used it before, but basically it caused the heat in the early stage and then slowly cooled down.

But this time, I couldn't hold it back any longer.

There is a type of competitive behavior called increasing marginal returns.

Knowledge and information are pouring in. Nowadays, people's energy and memory capabilities are limited, so they must only selectively remember and store knowledge and information.

It clashed with"Under Legend" because it was the first meta-game. Later, Chen Xu and"Under Legend" downplayed the emphasis. Tenghua's first in the industry was to divert players' attention, so as to achieve The purpose is to let players remember.

But now the situation is a little out of control.

If it continues, the rising popularity will be extremely detrimental to"City of Legends"

"Teacher You, the operations department sent a message, asking Teacher You to publicly apologize and put this matter to rest."

At this time, a young man who served as You Zifang's assistant came over to report the news with some anxiety.

Hearing this, You Zifang frowned, but still took a deep breath:"Okay, I understand."

The matter was so big that he was somewhat speculating about what would happen next.

After all, he had no way to represent Tenghua, and he was the one who caused the incident. In addition, it has now involved the entire Tenghua situation. An image.

Now, naturally, someone has to take over the responsibility for this matter.

……

(Walling on the floor begging for flowers, collecting, begging for everything)