Game Development: I Built a Game Empire

Inside the Tenghua game.

Lu Xiao, Zhang Qian and You Zifang all looked very solemn.

Because the data of"Hero Arena" has declined again.

Through previous version updates, there are also participation in game exhibitions, as well as some newly launched activities.

The daily activity of"Heroic Battlefield" and some related data have been brought back.

But the good times did not last long, as a new version of"League of Legends" was launched

《The relevant data of"Heroic Battlefield" has once again declined, and this time the decline is more serious than before.

This time, not only people in the gaming industry paid attention, but even ordinary players had a clear understanding.

Players of"Heroic Battlefield" are also talking about it online

"I feel like not many people play"Hero Arena" anymore. In the past, matching was done in seconds, but now it takes dozens of seconds."

"None of the friends I played with before are online."

"The disparity in strength among the people I have been matched with recently is a bit big. They are either being crushed by the opponent, or they are crushing the opponent."

"Mainly, it feels like it’s no longer interesting. It doesn’t have the same feeling as when I first played it. I’d better go back and play League of Legends."

"+1. The new hero Yasuo is very interesting. Among the minions, E and E are very flexible."

"And he’s very handsome, and Draven’s ax does so much damage."

"I hope Tenghua can vigorously promote"Heroic Battlefield". I really like the gameplay of"Heroic Battlefield"."

Online players are talking a lot, but the atmosphere in Tenghua's office is very heavy.

Because compared to the players' feelings, as game developers, they can see one of the data more intuitively. Daily activity is almost every day It is declining at a speed visible to the naked eye.

It is normal for a game to have ups and downs.

Even the data of"League of Legends" does not grow all the time. In fact, daily activity sometimes drops.

But the decline The amplitude will not be that big.

And the current drop rate of"Heroes Arena" is no longer the value of a normal game.

This shows that there is something wrong with the game itself.

This has even affected the survival of"Heroes Arena".

A game, whether it is a PVE-based game or a PVP-based game.

If it can only rely on the influx of new players without retaining old players, it will definitely not survive.

Especially for free games..

If it is a paid game, the impact is actually not that big.

Because if you leave, you have already paid for the game content.

And for a free game, most of its revenue sources are not new players, but players. After a period of time, they are old players who are sure that they will continue to play this game.

This is the main force of paying for a free game.

But now"Hero Arena" is facing such a problem.

Lu Xiao, Zhang Qian, and even You Zi Fang At this time, everyone is a little at a loss.

Because they don’t know what the problem with the game is.

First of all, they can rule out operational problems.

Because"Hero Arena" itself does not even have a paid mall, let alone There is a problem in operations.

So the fundamental reason can be locked in the game content.

But such a pattern before can be said to be completely normal.

Optimizing the entry threshold for games such as"League of Legends", higher Taking care of the experience of novice players, while strengthening the cooperation of the team and increasing the advanced experience.

These strategies have allowed"Hero Arena" to receive a high evaluation in the early stage.

Even now,"Hero Arena" is listed on the game website The player ratings above are all very high.

Some praised it for being easy to use and praised its teamwork and fun gameplay.

But why has the popularity been decreasing?

Even if various activities are launched, are they just drinking poison to quench thirst?

Not only The team of"Hero Arena" is confused, and other game designers who have been paying attention to this MOBA battle are also confused.

………………

Inside Fengyun Games’ experience store.

After a few days, Chen Xu finally appeared.

And as soon as he appeared, he was enthusiastically surrounded by countless players.

"Mr. Chen, your"Digging for Advancement" is simply too much!"Yang Xin, who often hangs out in experience stores, was also there at this time. When she saw Chen Xu, she immediately approached him with a look of resentment.

As a semi-professional anchor, she has also broadcast"Digging for Ascension" for a long time, and He successfully contributed the phrase"Get out of my computer" to the meme in"Digging for Advancement".

Now when I see Chen Xu, the instigator, the resentment in my heart is almost overflowing.

"Ahem, I am not honestly telling players that this game is a hardcore game, and if you don’t have perseverance, it’s best not to play it."Chen Xu spread his hands and said it's my fault?

Hearing Chen Xu's words, Yang Xin and the players around him couldn't help but were speechless for a moment. If you think about it, it seems that this is really the case!

"By the way, have you cleared the level?"Chen Xu changed the topic and said to Yang Xin

"of course not! Yang Xin said decisively

"In fact, this game is quite simple, and someone on the leaderboard has already cleared it within 10 minutes."Chen Xu said with a smile.

What Chen Xu said is really correct. Some people did pass the level in less than ten minutes.

And some players began to try to speed through the level, compressing the level step by step. a time

"That is simply not human!"Yang Xin rolled her eyes and said.

Of course she had learned about this news.

But then she asked Chen Xu curiously:"By the way, Mr. Chen, have you paid attention to Tenghua's"Heroic Battlefield"? ? It seems to have suddenly become cold!"

"Something to be expected."Hearing Yang Xin's words, Chen Xu smiled and said

"Didn’t that game look pretty popular before?"Yang Xin felt a little strange.

"Have you ever played that game?"Chen Xu asked Yang Xin

"No, I have been working hard to rank in"League of Legends", and I have reached Diamond 2 now! Yang Xin said proudly

"If you have played it, based on your level and understanding of the game, you will probably know why it is so popular. Also, come on, the current goalkeeper in the king tier seems to have 195 win points."Chen Xu smiled and said.

Yang Xin:…………