Game Development: I Built a Game Empire

Fengyun Game itself belongs to Chen Xu.

There are no second shareholders or anything like that.

《"League of Legends" advertises on its own platform, so naturally it doesn't have to be the same as other game companies.

What else is needed is the operation of giving money and then turning the left hand to the right hand.

Just go straight up.

Therefore, all the initial promotion expenses of 300 million were spent on other places.

The 300 million promotion fee is just to promote the game"League of Legends" as quickly as possible in the early stage.

Its momentum can only be described as crazy.

Among them, 100 million was used for online promotion, and the rest was used for offline promotion.

Anchor platforms, video platforms, game media websites, as well as some game public accounts, official blog hot searches, etc.

Almost everything that players can access is filled with advertisements for"League of Legends". Almost the entire home page of some popular game media websites is surrounded by advertisements for"League of Legends".

All major websites are full of the latest news about"League of Legends".

And this is just an online one.

The 200 million offline promotion funds are also not a small number.

Billboards in commercial plazas in Magic City and Imperial City display promotional videos for"League of Legends".

A huge poster was also posted.

Including subway stations and bus stops, the advertising positions have been replaced with posters of"League of Legends".

And that's not all, there is also a promotion in offline Internet cafes.

Internet cafes, large and small, have a dedicated promotion and have reached cooperation with Internet cafes.

Install the"League of Legends" game and replace all the background desktop in the Internet cafe machine with League of Legends.

Including large advertising posters at the door.

Let’s start with some large national chain internet cafes.

For these large Internet cafes, Fengyun Games will provide certain cash subsidies.

At the same time, you will be given the title of authorized Internet cafe for half a year.

When players play in officially authorized Internet cafes, they can experience all non-limited skins in the game.

Of course, after loading into the game, there will be a word"Internet cafe exclusive" to distinguish it from the skins purchased and used by players in the game.

This aspect is mainly to take care of the psychological expectations of players who have spent money to buy skins.

After all,"League of Legends" itself does not have krypton gold to become stronger. How to ensure the profit brought by skins.

Obviously, the quality of the skins is better, and players who buy the skins can show off, which is what must be done.

Of course, after the half-year period is over, if the Internet cafe wants to win this title again.

Then you need to follow the standards of Fengyun Games. It is not something like paying money to join, but you need your Internet cafe to create the theme of"League of Legends".

For example, figures and wallpaper decoration.

As for Internet cafes, they are actually happy to see this kind of promotion.

Because although VR platforms and games are actually quite mature in this world.

But price is still an issue. If an Internet cafe opens a VR mode, the investment cost will be too high.

If the price is high, for example, forty or fifty, fifty or sixty per hour.

There are very few regular users, most of them are trying new things.

The profit margin is greatly reduced, and there may even be no way to recover the capital.

Therefore, it is still mainly based on the PC platform.

At the same time, compared to playing games before, it is basically more of a value-added service.

Such as the comfortable atmosphere and so on.

So for these Internet cafes, they actually want to have a game that supports players to play offline.

The previous"Warcraft" was of this type.

The characteristics of"League of Legends" are obviously more suitable than"Warcraft".

Therefore, it is not difficult to promote Internet cafes.

At the same time, most well-known chain Internet cafes have joined the promotion, and idle Internet cafes in other cities are basically no problem.

Because of this thing, you don’t need to run away from every family, you only need to negotiate with the leading ones.

Of course, the opposite is also true. If you let the casual conversation continue, the leader will most likely join in.

For Chen Xu, with the current capital of Fengyun Games, there is no need to worry about it and he can just run around one house at a time.

Just talk to the leader directly.

What's more, for these Internet cafes, there are pros and cons, and Fengyun Games will provide corresponding subsidies.

In addition to the online and offline aspects, during the period when"League of Legends" was launched, there were also in-game activities.

For example, if you team up with friends to play black, you can get more gold coins.

At the same time, friends can form a team to play black, and you can choose a permanent skin for free in the"League of Legends" mall.

Among the current"League of Legends" skins, the most expensive is the 198 yuan"Warcraft Series" skin.

The 'Alsace' that every player receives when they first enter the game is one of them.

The special effects are basically full.

Special taunting, dancing, return movements, including normal attacks. Players can also choose to use Galen's original version, or an attack effect modified by the skin.

There is also a voice change unique to Alsace. It can be said that Chen Xu has put a lot of effort into this aspect.

Rather than being an ugly model like in the previous life, it was made completely different to avoid copyright.

After all, skins are the main revenue source of League of Legends.

As for how many were given away when they came out, in fact, players received them all, and the total value was only 600 yuan.

It seems like a lot, but compared to the skin pool in the"League of Legends" mall, it's actually nothing.

And more heroes and more skins will be launched in the future.

But for players, these benefits are obviously very attractive.

For this reason, they also pulled their companions and friends to join"League of Legends" together.

Some more lonely players also choose to find comrades in online community forums to do activities together.

Under this almost crazy promotion, the popularity of"League of Legends" is like a rocket, soaring into the sky.

Although it has only been online for two days, it has already occupied the top spot on various hot search lists.