An Liang's study career at Tianfu University of Economics was full of dullness and boredom.
From Monday to Friday, every day is filled with studying and chatting on WeChat.
Because of the two new sisters from the Xia family, Anliang's management skills have been improved again, so he can arrange time reasonably, otherwise the rhythm of time will inevitably explode?
On Friday evening, An Liang visited Yuyue accompanied by Feng Jie.
At present, everything is ready for Yuyue High-end Boutique Supermarket. According to the plan, it will officially open for trial operation at nine o'clock tomorrow morning.
"Mr. An, as of today, we have distributed a total of 20,000 advertisements and 4,000 questionnaires, and have successfully collected 3,428 questionnaire reports."Feng Jie explained the situation.
"Our questionnaire survey targets mainly students who are likely to accept high-end consumption. According to the questionnaire survey, 64% of the respondents hope for the existence of a high-end boutique supermarket."Feng Jie continued.
"Through the successfully collected questionnaires, we carefully selected 100 students, including 79 female students and 21 male students. We invited them to taste the light food and water bar, and the favorable rate exceeded 90% five!"Feng Jie continued.
There is absolutely no problem in inviting more female classmates to taste light food, because girls pay more attention to weight loss, and most boys do not deliberately lose weight.
"By the way, Mr. An, based on the feedback from the invited classmates, we decided to launch a takeout plan for light meals, ensuring the freshness of the light meals through fast delivery, and making it more convenient to purchase our light meals."Feng Jie specially explained
"Yuyue downstairs should also have buying and selling services, right?"An Liang asked
"All available! Feng Jie added,"We opened a public account and sold directly on the public account. We rejected yellow vests and blue vests because their commissions were a bit too much!""
The takeout commissions on the Yellow Vest and Blue Vest platforms are indeed very excessive!
When he was in high school, An Liang liked a braised chicken and rice restaurant near his home, but he found that when ordering takeout, the portion of the braised chicken would drop sharply..
When he was in the store, he ordered a small portion for 18 yuan, and he was very full.
But when he ordered takeout, he ordered a medium portion for 22 yuan, and he actually felt that it was not as much as the small portion. After all, a medium portion After finishing the braised chicken and rice, I still didn’t feel completely full.
Later, An Liang went to the braised chicken and rice restaurant in person to inquire about the situation, complaining that the portion of the takeout was too small. The owner of the braised chicken and rice directly transferred the portion of the braised chicken and rice to the yellow vest takeout platform. The data was shown to An Liang. For a portion of braised chicken and rice worth 18 yuan, the Yellow Vest platform would charge a commission of 4.5 yuan, which is equivalent to 25%.
At the same time, if users have coupons, they will continue to exploit merchants. profit.
And when the user is too far away, the merchant may have to subsidize part of the shipping fee for the rider.
According to the owner of Braised Chicken and Rice, a small portion of Braised Chicken and Rice with an original price of 18 yuan, his minimum price is only I once got 5.4 yuan, which is completely a loss-making rhythm.
But in the case of dine-in, 18 yuan a portion is 18 yuan a portion, and everything belongs to the boss.
Under such circumstances, shouldn’t it be appropriate to treat dine-in and takeout differently? ?
The yellow vest and blue vest takeout platforms have now completed their monopoly, and they will naturally start to reap profits.
But the wool comes from the sheep, and merchants cannot do business at a loss, so naturally they have to reduce the amount of takeout!
Feng Jie knows Yuyue very well It is the positioning of high-end boutiques, and it is impossible to reduce the quality of Yuyue. Whether it is dine-in or takeout, the quality of Yuyue must be consistent.
In order to avoid being harvested by the yellow vests and blue vests, Feng Jie specially opened a WeChat official account, thus Use the WeChat public account for takeout marketing.
After hearing Feng Jie’s decision, An Liang must give Feng Jie a thumbs up!
An Liang promised Feng Jie a high salary and profit sharing. Feng Jie is now doing a life-threatening job, so An Liang You can be a hands-off shopkeeper with peace of mind.
This is the power of high salary!
"Mr. An, let’s go upstairs to taste some light food. Please comment. Feng Jie suggested.
An Liang nodded affirmatively,"Okay!""
The second floor of Yuyue is very brightly decorated, with a large number of floor-to-ceiling windows that allow natural light to flow in, creating a bright environment. The overall decoration style and layout are simple and clear, in line with the aesthetics of young people.
There is also a circular corridor in the back garden The European-style garden landscape is definitely a perfect scene to attract young ladies to take photos.
Coupled with Yuyue's high-end positioning, it will definitely become a favorite venue for the surrounding petty bourgeoisie!
An Liang tasted steak and steak on the small round table next to the window on the second floor Boiled vegetables, the simple wooden chair is not comfortable to sit on because it is not ergonomic.
But it is also a small detail!
This detail makes it impossible for customers to stay for a long time.
For example, order a glass of juice and start at one o'clock in the afternoon Sitting until nine o'clock in the evening will take up Yuyue's space resources, so there is an anti-ergonomic desk and chair design. This is the case for all kinds of fast food, such as Star Papa Coffee!
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